Roger Freeman Email and Phone Number

A leading member-centric association comprised of those holding positions such as CFOs, CAOs,Controllers, Treasurers, and Audit and Tax Executives at companies in every major industry. FEIenhances members’ professional development through peer networking, career management services, conferences, research, digital initiatives, publications, subscriptions, and a world-wide chapter community.• Focus on sourcing, acquiring and managing new sponsorship opportunities while continuing and developing long term client relationships.• Collaborate with members, customers and internal product development teams creating digital initiatives programming and Contract deliverables.• Direct dedicated member/non-member marketing efforts focusing on access, brand awareness and thought leadership utilizing content platforms and digital channels.

Remote (In-market) Director of Sales, Eastern Region; January 2017-December 2021• Boosted regional gross revenue to over $85,000,000.00 cumulatively.• Consistently exceeded annual sales quotas as the destination experienced record-breaking years in both Definite and Lead room nights for FY18 and FY21. • Introduced 30+ new, strategic clients to the destination resulting in new partnerships with some of the largest, most sought-after and complex organizations in the nation.• Measurable ROI included at least six new, city-wide, multiple year customers delighted with considering the destination their “new home”, dozens of new opportunities resulting in several new, full hotel meetings, plus perhaps the largest revenue-producing convention ever for the destination.• Designed proof-of-concept/targeted site visits addressing client concerns with benefits/features inherent in the destination.Remote (In-market) Director of Sales, National Capital Area; January 2011 – December 2016 • Created a new business development strategy resulting in securing over $12M in new business in first full fiscal year. • Exceeded annual sales quotas each year by double-digits• Revived over 25 stagnant client relationships with association management companies, trade associations, professional societies and 3rd party entities resulting in new levels of partnerships affecting multiple long-term opportunities and bookings.• Solidified client relationships leveraging new marketing and Web capabilities of destination empowering customers to remain current with latest destination developments.• Consistently exceeded annual sales quotas as the destination experienced record-breaking years in both Definite and Lead room nights for FY15 and FY16. • Hotel room occupancy increased from low 60% to 80%, with Average Daily Rate increasing by double digits.

A $65M+, 95 staff Association Management Software (AMS) company. • Negotiated and closed over $7M for additional functionality requirements and upgrade sales.• Managed upgrade pipeline resulting in 100% increase in business segment.• Led 5-member core business develop teams tasked to identify and better understand how products and services would improve business processes, workflows and relevance to clients’ membership. • Created and validated cost/benefit analysis and ROI metrics for investment justification.

Director of Sales, East Coast • Managed 6-member cross-functional teams in the development and delivery of presentation tools and AMS products while working directly with executive staff and solutions team. • Consistently exceeded sales goals with opportunities ranging from $350K - $1M.• Broadened territory coverage by 50% while closing over $8M in new sales.• Utilized Customer Centric Selling techniques to manage over $12M pipeline.• Collaborated with C-level executives to negotiate and execute complex contracts during 2008-2009 recession.