In my current role, I provide a high level of client satisfaction while designing and implementing comprehensive marketing strategies; while also developing lead generation plans to generate new customer acquisition. In addition, I conduct in-depth analysis of new and existing markets, competitive trends, and industry developments. I have a proven track record of delivering high client retention and increasing revenue while designing, implementing, measuring and reporting on the performance of marketing campaigns.Some of my accomplishments during my tenure include:• Grew World of Children Award (worldofchildren.org) into a $4.4M entity within one year through effective Fortune 500 marketing programs and business development partnerships, major gift solicitations, creative sponsorships opportunities, and effective donor cultivations. • Established and implemented an e-commerce portal for World of Children Award generating $1M in revenue within the first year of operation. • Developed and launched online products that generated $22M in revenue for Melbourne IT (melbourneit.com.au/marketing), making them a leader in the industry in SEO and SEM products. • Created and executed an integrated online and offline communications plan and brand management campaign for Lorna Jane (lornajane.com) resulting in $100M in annual sales.

My primary responsibilities included the oversight of company and product rebranding. In addition, I set short-term and long-term goals for the internal team; prepared reports and presentations on marketing metrics; and conducted marketing analysis to identify challenges and opportunities for improvement. I also built and managed the company’s social media platforms. During my tenure, I:• Increased overall positive media coverage by 180% and improved analyst ranking to #4 while decreasing advertising cost per impression. • Redefined product from a Product Lifecycle Management (PLM) to a Saas-based Customer Service Management platform for financial services resulting in revenue increase from $10m to $45M.

VC-funded software start-up that commercialized Agent Based J2EE BPM and SOA technologies (precursor to AI, where active objects not only react to events but are also proactive) into a platform to develop business applications for the Enterprise. The product (Agentis Adaptive Enterprise) allowed for modeling of enterprise agents containing services with multiple implementation plans. It also provided single button code generation into J2EE (EJBs) and deployment support for many application servers. • Successfully turned around underperforming sales and increased revenue.- Redefined product from an application development platform to a SaaS-based help desk platform.- Sold new product direction and positioning to Management, the Board of Directors, and Investors.• Established media coverage and technology analyst ranking; and decreased advertising cost per impression by creating a MARCOM plan that established brand awareness and relevancy for Agentis Software. - Established relationships between Agentis Software and major analyst firms, enabling the free flow of strategic information between the company and the analysts.- Enabled routine journalist updates on current and projected company and product direction, allowing technology journalists to proactively publish articles about the company and our products.- Provided content for integrated online marketing campaigns.