Roger Piffer

Roger Piffer Email and Phone Number

Sr Director Marketing & Business Development @ Muffin Town
Roger Piffer's Location
Chelsea, Massachusetts, United States, United States
Roger Piffer's Contact Details
About Roger Piffer

A hands-on professional with extensive experience in creative technology. Emphasizing in sales, product development, business-to-business marketing and business to consumer solutions.Recognized for consistent excellence and exceptional abilities with progressive and challenging assignments, in all aspects of Creative Media and integrated global marketing strategies.Specialties: Extensive experience in working with High Profile Corporate Accounts (Market Basket Supermarkets, Stop & Shop, Target, SmartBear Software, AutomatedQA Software, WHDH Channel 7, NBC, Cognex, SBLI, NE Boat Show, Handango, Palm, Nokia, Motorola, Blackberry, Nokia, EA Sports, Home Depot, AAA, Best Buy, DHL, NASCAR , Neurologica, Walmart.com, Amazon.com, DOT Foods and others.

Roger Piffer's Current Company Details
Muffin Town

Muffin Town

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Sr Director Marketing & Business Development
Roger Piffer Work Experience Details
  • Muffin Town
    Marketing Director
    Muffin Town May 2011 - Present
    Chelsea, Ma, Us
    • Responsible for analyzing the external marketplace, industry trends, customers, and competitors to develop a strategic roadmap for online features and functionality that lead to improved buying experience and sales conversion• Senior concept packaging designer• Responsible for 11 product brands• Lead web designer and developer of all our web properties• Developer and manager of our 2 e-commerce stores and corporate site Madelinepantry.com, MuffinTown.com/store• Duties also include social media manager• Food Stylist Photographer*Sales Presentation Designer*Research Analyst• Customer Service manager• Responsible for supporting our internal sales team and national broker network• Manage all our Retail & foodservice tradeshows and events• Sales & Technology trainer for entire corporation
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  • Smart Bear Software
    Web Marketing Manager Consultant
    Smart Bear Software May 2010 - Jul 2010
    Somerville, Ma, Us
    Led the design, web strategy, and delivery of new corporate website Smartbear.comManaged web development team in USA and Russia during web design and development processDeveloped and execute new marketing campaigns to increase the acquisition and conversion of site visitorsResponsible for technology requirement for purchase of new CRM and CMS systems, including training
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  • Sound And Vision Media
    Web Development Director (Consultant)
    Sound And Vision Media Nov 2007 - May 2010
    Responsible for all online and digital marketing initiatives, hands on website design & development, mobile video website design, including phone applications, infomercials, email campaigns, web seminars, search engine optimization, advertisement campaign development, online awareness and lead generation campaignsDuties also include web business development and social media marketing strategyManaged a staff of two, plus vendors and contractors
  • Filao Americas Inc.
    Online Marketing Manager
    Filao Americas Inc. Jun 2006 - May 2007
    Responsible for the company product development, online activities and Marketing Strategies, including revenues generated from FILAO’s and International Partners.Manager and Developer of our Corporate Website Filaomobile.comDuties include opening, managing and developing Multi Million Dollar Global Game Digital Download business, with currently over 30 International channels and growingIncreased Online Business by 70% with zero marketing dollars under 1 year
  • Fidelity Strategic Investment
    Web Development Consultant
    Fidelity Strategic Investment Apr 2006 - Aug 2006
    Responsible for the overall management of Boston & Washington Tradeshow Websites (Internet and Intranet), including content, branding, navigation and usability.Working in our highly complex environment managing, coordinating and facilitatingstrategic and tactical content for all web marketing activities, as well as workcollaboratively with IT (to produce technical solutions), marketing managers, seniormanagement and vendors.
  • Cyphermint Inc
    Director Of Creative Services
    Cyphermint Inc Mar 2002 - Jul 2005
    Responsible for implementing and developing brand integration. Responsible for marketing programs and company's financial service products.Manager of Cyphermint Inc. corporate brand image, in addition to Marketing newmedia initiatives.Director of Sales Team and Cyphermint Inc. Creative Studio. Focused in providingadvertisers and e-commerce merchants with strategic vision. Responsible for brand management, advertisement and marketing solutions.
  • Horizon House Publications Inc
    Web Development Director
    Horizon House Publications Inc Nov 2000 - Jan 2002
    Responsible for the marketing, design, development of all websites for the corporation's periodicals and book-publishing division. Duties included marketing, strategic planning, client development and logistics. Served as their technical/software lead. Established video-streaming platform, including on-demand content, audio books, marketing and sales videos. Responsible for employee and partner training, author commentaries and product demonstrations. Increased advertising revenue streams by $2 million dollars using latest tracking systems and developing email sponsored newsletters
  • Boch Automotive Enteprises / Subaru Of New England
    Commerce Marketing Manager / Multimedia Designer
    Boch Automotive Enteprises / Subaru Of New England Sep 1999 - Nov 2000
    Developed and managed 65 auto-dealership web sites with an income of $50,000 in monthly sales per web site. Designed and marketed corporate e-mail newsletter with over 200,000 subscriptions. Established comprehensive sales and marketing strategies, targeting new markets, track leads and improving the customer-feedback process. Served as their multimedia designer, presentation specialist and software trainer.
  • Signart Inc
    Director Of Marketing
    Signart Inc Jul 1998 - Jul 1999
    Malden, Ma, Us
    Spearheaded 300% gain in sales volume to $1.5M within a year period in the Router and Laser Table Signage Division.Provided 3D Software Consultant Training for Company and Equipment sales.
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Roger Piffer Skills

Digital Marketing Marketing Strategy Lead Generation Management E Commerce Email Marketing Online Marketing Marketing Seo Sales Business Development Customer Service Crm Leadership Mobile Devices Strategy Online Advertising Product Management Integrated Marketing Social Media Marketing Advertising New Business Development Salesforce.com Brand Management Customer Relationship Management E Commerce Marketing Director Online Marketing Manager Web Marketing Manager B2b Budgets Ppc Marketing Management Account Management Strategic Planning

Roger Piffer Education Details

  • Rets Electronics
    Rets Electronics
    Electronics

Frequently Asked Questions about Roger Piffer

What company does Roger Piffer work for?

Roger Piffer works for Muffin Town

What is Roger Piffer's role at the current company?

Roger Piffer's current role is Sr Director Marketing & Business Development.

What is Roger Piffer's email address?

Roger Piffer's email address is ro****@****fer.com

What is Roger Piffer's direct phone number?

Roger Piffer's direct phone number is +161784*****

What schools did Roger Piffer attend?

Roger Piffer attended Rets Electronics.

What are some of Roger Piffer's interests?

Roger Piffer has interest in Web Design, Website Development, E Commerce, Marketing, Online Marketing, Social Media Strategy, Customer Service, Sales Director, Seo, E Commerce Development.

What skills is Roger Piffer known for?

Roger Piffer has skills like Digital Marketing, Marketing Strategy, Lead Generation, Management, E Commerce, Email Marketing, Online Marketing, Marketing, Seo, Sales, Business Development, Customer Service.

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