Roger Piffer Email & Phone Number

Chelsea, Ma, Us

• Responsible for analyzing the external marketplace, industry trends, customers, and competitors to develop a strategic roadmap for online features and functionality that lead to improved buying experience and sales conversion• Senior concept packaging designer• Responsible for 11 product brands• Lead web designer and developer of all our web properties• Developer and manager of our 2 e-commerce stores and corporate site Madelinepantry.com, MuffinTown.com/store• Duties also include social media manager• Food Stylist Photographer*Sales Presentation Designer*Research Analyst• Customer Service manager• Responsible for supporting our internal sales team and national broker network• Manage all our Retail & foodservice tradeshows and events• Sales & Technology trainer for entire corporation

Somerville, Ma, Us

Led the design, web strategy, and delivery of new corporate website Smartbear.comManaged web development team in USA and Russia during web design and development processDeveloped and execute new marketing campaigns to increase the acquisition and conversion of site visitorsResponsible for technology requirement for purchase of new CRM and CMS systems, including training

Responsible for all online and digital marketing initiatives, hands on website design & development, mobile video website design, including phone applications, infomercials, email campaigns, web seminars, search engine optimization, advertisement campaign development, online awareness and lead generation campaignsDuties also include web business development and social media marketing strategyManaged a staff of two, plus vendors and contractors

Responsible for the company product development, online activities and Marketing Strategies, including revenues generated from FILAO’s and International Partners.Manager and Developer of our Corporate Website Filaomobile.comDuties include opening, managing and developing Multi Million Dollar Global Game Digital Download business, with currently over 30 International channels and growingIncreased Online Business by 70% with zero marketing dollars under 1 year

Responsible for the overall management of Boston & Washington Tradeshow Websites (Internet and Intranet), including content, branding, navigation and usability.Working in our highly complex environment managing, coordinating and facilitatingstrategic and tactical content for all web marketing activities, as well as workcollaboratively with IT (to produce technical solutions), marketing managers, seniormanagement and vendors.

Responsible for implementing and developing brand integration. Responsible for marketing programs and company's financial service products.Manager of Cyphermint Inc. corporate brand image, in addition to Marketing newmedia initiatives.Director of Sales Team and Cyphermint Inc. Creative Studio. Focused in providingadvertisers and e-commerce merchants with strategic vision. Responsible for brand management, advertisement and marketing solutions.

Responsible for the marketing, design, development of all websites for the corporation's periodicals and book-publishing division. Duties included marketing, strategic planning, client development and logistics. Served as their technical/software lead. Established video-streaming platform, including on-demand content, audio books, marketing and sales videos. Responsible for employee and partner training, author commentaries and product demonstrations. Increased advertising revenue streams by $2 million dollars using latest tracking systems and developing email sponsored newsletters

Developed and managed 65 auto-dealership web sites with an income of $50,000 in monthly sales per web site. Designed and marketed corporate e-mail newsletter with over 200,000 subscriptions. Established comprehensive sales and marketing strategies, targeting new markets, track leads and improving the customer-feedback process. Served as their multimedia designer, presentation specialist and software trainer.

Malden, Ma, Us

Spearheaded 300% gain in sales volume to $1.5M within a year period in the Router and Laser Table Signage Division.Provided 3D Software Consultant Training for Company and Equipment sales.