Roger Riddell Email & Phone Number

Alexandria, Va

• Executed the yearly digital content presentation of AASLD’s premiere event: The Liver Meeting® (9,000+ attendees). Governed meeting editorial calendar, posting, and layout• The Liver Meeting® website section generates 35.06% of aasld.org’s yearly traffic• Provided meeting app support, testing, and content quality assurance• Developed a data-driven decision making environment via custom reports, dashboards, and targeted presentations; presented analysis, projections, and recommendations to relevant stakeholders• Leveraged digital analytics -- in conjunction with qualitative editorial judgment -- to inform future aasld.org site refresh, architecture, and search engine optimization • Provided in-depth statistical reporting (including Google AdWords) to assist in marketing campaign goal projection, monitoring, internal ad placement, and real-time recommendations

• Governed overall site content posting, schedule, and hierarchy• Collaborated with inside/outside stakeholders and vendors to maintain high standards in aesthetics, structure, and industry best practices• Launched and provided staff training for Special Interest Group and Committee project worksites• In partnership with volunteer Membership Web Advisors and staff Education Manager, engineered content structure, taxonomy, and usability philosophy to launch LiverLearning® -- AASLD’s official learning portal• Launched and coordinated the HEPATOLOGY journal podcast• Constructed and trained staff on layout, content posting process, and email distribution within a three week project timeline to convert a bi-monthly print to bi-weekly digital newsletter

Alexandria, Va

• Relaunched aasld.org: Managed vendor relations, look and feel, navigation, and content migration on time and under $100k in budget; Clear communications, storyboarding, data migration, and project glossary served as major measures of success and tools of new site development • Served as cross-departmental subject matter expert to enhance staff engagement and investment in the website relaunch • Championed the strategic importance of aasld.org to the organization and internal staff• Developed and governed editorial/marketing calendars and style guide

• Edited and posted daily web features and graphics; composed weekly polls, and curated daily news clipping feature• Designed, edited pre- and post-coverage of national ed-tech trade conferences and topic- specific microsites• Recruited, vetted, and edited educator blogger posts to supplement eSchool News coverage of seven annual major trade conferences. Blogger groups numbered up to 90+ contributors• Composed and edited daily and weekly newsletters – totaling nine per week• Authored monthly column for print edition of eSchool News• Targeted the emerging social media landscape to increase site visibility and advertising interests via sponsored YouTube videos, posts to Facebook, Twitter, and Digg

• Coded and edited homepage features and headlines• Moderated user forums for both websites; served as a digital editorial calendar contributor• Provided editorial support in formatting, taxonomy, and information architecture for content CMS vendor selection and eventual migration

• Serviced technical website account and general editorial requests; HTML coding support for feature posting• Author of cigar accessory product review; created interactive JavaScript wine tasting game