Lead a team of engagement strategists helping clients find new, innovative and insight driven ways to connect with both patients and health care providers (HCPs) Omnichannel marketing lead for FCBCure, serving as primary subject matter expert on interconnecting tactics across digital, print, and rep-driven activitiesCreate personalized journey's for both patients and HCP's to help understand and follow the life of treatment in multiple specialties. This includes understanding disease states as well as the mental and physical attributes of treatment.Provided strategic engagement support across the following disease states: Oncology, respiratory, ophthalmology, neurology, and cardiology Lead integrated strategy team (brand, medical, and engagement) to drive data and insight driven brand planning. Bringing together each team's unique inputs to create a cohesive framework for ideation to bring to life new ways to move business forward.Develop measurement plans that allow for optimization and learning to enhance connection with target audiences. Establish impactful KPIs and objectives structured to align with key business requirementsEstablish patient and HCP personas based on demographics, consumption, and search data to better understand and build connections with our key targetsLeverage search data to garner a deeper understanding of what people are looking for around a product or disease state. Using what we learn via search to help drive messaging and communication development.Research and share new industry trends and innovations to bring to life through campaigns and tacticsClient list includes: Astra Zeneca, Adamas, Abbvie, Gore Medical Products, Bayer, Amicus, and Abbott