Roger Sikes

Roger Sikes Email and Phone Number

Director of Digital @ ER Marketing
Kansas City, MO, US
Roger Sikes's Location
Kansas City Metropolitan Area, United States, United States
Roger Sikes's Contact Details

Roger Sikes personal email

About Roger Sikes

As a leader, I am a resourceful and unconventional thinker who has 20 years of proven success with helping companies grow. Strong focus on surfacing data to drive decision-making and strategy, particularly in the sales and marketing areas of the company.Managed lead acquisition campaigns with annual budgets exceeding $4 million at several companies. These campaigns provided the bulk of revenue generation. Performed analysis and worked with internal teams to ensure the business being generated had high LTV.AREAS OF EXPERTISE: Digital Marketing, Analytics, Lead Generation, Customer Acquisition, Call Center Strategies, PPC, Google Ads, Microsoft Ads, GA4, Google Tag Manager, SEO, CRM, Salesforce, Microsoft Dynamics

Roger Sikes's Current Company Details
ER Marketing

Er Marketing

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Director of Digital
Kansas City, MO, US
Website:
ermarketing.net
Employees:
62
Roger Sikes Work Experience Details
  • Er Marketing
    Director Of Digital
    Er Marketing
    Kansas City, Mo, Us
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  • Mercury Broadband
    Digital Marketing Manager
    Mercury Broadband Feb 2024 - Nov 2024
    Kansas City, Missouri, Us
    Work with agency partners to optimize and grow digital marketing efforts, including paid search andpaid social. Manage corporate website on the WordPress platform, performing updates to align with SEO best practices. Set up local listings using BrightLocal for all target markets. Work with social and customer service stakeholders to manage listings through the BrightLocal tool. Led cross-functional ecommerce meetings to optimize online signup processes.
    View
  • Elite Insurance Partners
    Director Of Analytics
    Elite Insurance Partners May 2022 - Nov 2023
    Tampa, Florida, Us
    Managed Analytics team, providing reporting, dashboards and insights across the organization. Utilized a combination of Marketing Cloud Intelligence, CRM Analytics and Salesforce for reporting.Recent projects included building reporting and identifying opportunities for optimizing outreach processes, providing input and guidance in development of lead scoring and development of intraday sales reporting.
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  • Mylo, A Lockton Company
    Director Of Digital Marketing
    Mylo, A Lockton Company May 2016 - May 2022
    Kansas City, Missouri, Us
    Developed and executed plan for building lead buying infrastructure in parallel with CRM and call center platform development. Continual lead source optimization which includes paid search, paid social and lead buying. Work closely with contact center to optimize lead distribution and outbound dialing practices for optimal results.Day to day management of lead sources and partners, including top revenue generators for the company. Over the past 4 years, largest partner has experienced 40% YoY revenue growth. Vet and implement new partner and media sources. Build reports to highlight opportunities for improvement across sales and marketing.
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  • Voltage
    Director Of Digital Marketing
    Voltage Dec 2015 - May 2016
    Kansas City, Missouri, Us
    Managed the Voltage Digital Marketing team and provided direction in efforts in social media, PPC, SEO and email marketing. Helped define client goals and create a more performance-oriented focus in marketing efforts on behalf of clients. Worked to create higher visibility for Voltage through content development and social media tactics. Also worked in a business development role to generate new business.
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  • Selectquote Senior Insurance Services
    Online Customer Acquisition Manager
    Selectquote Senior Insurance Services Jul 2012 - Dec 2015
    Manage lead acquisition through all channels for SelectQuote Senior Insurance Services. This includes creating email marketing, PPC, SEO, and display advertising strategies that will meet short and long term goals. This role also includes the management of multiple lead vendors that provide leads and inbound calls.The Sales force for SelectQuote Senior has more than doubled since beginning in 2012 and marketing efforts have successfully scaled to meet lead demand without losing quality in an increasingly competitive marketplace.
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  • Emfluence, Llc
    Search Engine Marketing Specialist
    Emfluence, Llc Nov 2007 - Jul 2012
    Kansas City, Mo, Us
    Manage client campaigns on Adwords, adCenter, Facebook, LinkedIn, and small PPC search engines. Helped clients nearly double revenue over previous year; increased leads and improved margins for other clients.
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  • Plattform
    Online Marketing Manager
    Plattform Dec 2006 - Nov 2007
    Schaumburg, Illinois, Us
    Managed a PPC team focused on lead gen for career colleges.
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  • Plattform
    Senior Interactive Media Buyer
    Plattform Dec 2005 - Dec 2006
    Schaumburg, Illinois, Us
    Managed lead gen PPC campaigns for career colleges.
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  • Plattform
    Interactive Media Buyer
    Plattform Jul 2004 - Dec 2005
    Schaumburg, Illinois, Us
    Managed lead gen campaigns for career colleges.
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  • Bass Pro Shops
    Search Engine Marketing Specialist
    Bass Pro Shops 2000 - 2004
    Springfield, Mo, Us
    Managed search efforts for Bass Pro Shops to drive revenue through the ecommerce site.
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Roger Sikes Skills

Ppc Sem Google Adwords Seo Online Marketing Email Marketing Lead Generation Digital Marketing Interactive Marketing Online Advertising Google Analytics Marketing Search Engine Marketing Digital Strategy Display Advertising Keyword Research E Commerce Google Webmaster Tools Google Adwords Professional Paid Search Strategy Paid Search Campaigns Facebook Marketing Ppc Bid Management Social Media Marketing Keyword Advertising Interactive Advertising Customer Acquisition Search Advertising Social Media Mobile Marketing Facebook Web Analytics Conversion Optimization Marketing Strategy Content Marketing Advertising Direct Marketing Affiliate Marketing Digital Media Integrated Marketing Data Analysis Customer Relationship Management Business Development Social Networking Wordpress Management Analytics Leadership Inbound Marketing Sales And Marketing

Roger Sikes Education Details

  • University Of Central Arkansas
    University Of Central Arkansas
    Mass Communications

Frequently Asked Questions about Roger Sikes

What company does Roger Sikes work for?

Roger Sikes works for Er Marketing

What is Roger Sikes's role at the current company?

Roger Sikes's current role is Director of Digital.

What is Roger Sikes's email address?

Roger Sikes's email address is ro****@****ail.com

What is Roger Sikes's direct phone number?

Roger Sikes's direct phone number is +191362*****

What schools did Roger Sikes attend?

Roger Sikes attended University Of Central Arkansas.

What are some of Roger Sikes's interests?

Roger Sikes has interest in New Technology, Children, Civil Rights And Social Action, Environment, Education, Marketing Trends, Science And Technology, Music, Sports, Disaster And Humanitarian Relief.

What skills is Roger Sikes known for?

Roger Sikes has skills like Ppc, Sem, Google Adwords, Seo, Online Marketing, Email Marketing, Lead Generation, Digital Marketing, Interactive Marketing, Online Advertising, Google Analytics, Marketing.

Who are Roger Sikes's colleagues?

Roger Sikes's colleagues are Mukesh Choudhary, Svitlanka Bobovska, Umut Demir, Michelle Hopkins, Hicham Talaat, Gezimar Ferreira Ramos, D Chima.

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