Senior Vice President, Enterprise Go-To-Market Strategy
Paris, Fr
Lead Go-to-Market Strategy across Enterprise clients ($1B+). This includes demand and supply relationships across retailers, brands and agencies. My Product Solutions team is focused on the development of solutions and features to meet the needs of our various customer types. Those solutions including a Retail Media Monetization suite including sponsored products, onsite and offsite monetization display and video that allows retailers to monetize their inventory and audiences. We have also built a Demand Side Platform (DSP) that enables brands and agencies to gain programmatic access to retail inventory and audiences in an omnichannel manner. Finally, we deliver performance marketing activation for retailers, D2C brands, agencies, travel and classifieds brands through unique audiences and supply to engage consumers throughout the purchase journey to drive acquisition and retention outcomes. In addition to the definition and development of the platforms themselves, we also worked to fold in 3 recent acquisitions and layered services, insights and analytics on top of the platforms.Beyond cross-functional collaboration in development of the Commerce Media Platform, our team delivered Product Marketing work including positioning of the solutions by customer type, persona, use case and business model leading to the introduction of the Commerce Media Platform and the subsequent launch of Commerce Max in September 2023.Finally, I lead a team of Solutions Consultants who support architecting solutions to customer problems, addressing customer needs and new & valuable use cases for our technology amongst our customer base and prospects. This team collaborates with the core sales and partnerships teams as subject matter experts to drive adoption of new and innovative solutions that drive business value and ROI.