Using our core SSP and programmatic technology we have added cutting edge features and solutions such as Convert to enable commerce companies with a single, self-service platform that streamlines monetization.

Lead Go-to-Market Strategy across Enterprise clients ($1B+). This includes demand and supply relationships across retailers, brands and agencies. My Product Solutions team is focused on the development of solutions and features to meet the needs of our various customer types. Those solutions including a Retail Media Monetization suite including sponsored products, onsite and offsite monetization display and video that allows retailers to monetize their inventory and audiences. We have also built a Demand Side Platform (DSP) that enables brands and agencies to gain programmatic access to retail inventory and audiences in an omnichannel manner. Finally, we deliver performance marketing activation for retailers, D2C brands, agencies, travel and classifieds brands through unique audiences and supply to engage consumers throughout the purchase journey to drive acquisition and retention outcomes. In addition to the definition and development of the platforms themselves, we also worked to fold in 3 recent acquisitions and layered services, insights and analytics on top of the platforms.Beyond cross-functional collaboration in development of the Commerce Media Platform, our team delivered Product Marketing work including positioning of the solutions by customer type, persona, use case and business model leading to the introduction of the Commerce Media Platform and the subsequent launch of Commerce Max in September 2023.Finally, I lead a team of Solutions Consultants who support architecting solutions to customer problems, addressing customer needs and new & valuable use cases for our technology amongst our customer base and prospects. This team collaborates with the core sales and partnerships teams as subject matter experts to drive adoption of new and innovative solutions that drive business value and ROI.

Global Business Owner leading cross-functional team (Product, R&D, Commercial) in development of omnichannel and CRM solutions. Architected a set of products to meet the needs of our largest global multi-channel retailers. True "zero to one" work stream creating a new line of business for Criteo powered by 1st party data to bring value to retailers and brands executing customer-centric marketing strategies delivering all channel outcomes. In addition to media activation, we have evolved the solution into our Retail Media Platform to enable customers to better understand the impact of in-store sales on Retail Media activities. Led team of commercial, analytics and technical solutions engineers in collaboration with developers and product team to drive new value exchanges and outcomes for Criteo's global customers.

Member of America's Leadership team. Drive new business wins from IR Top100 prospects. Work with existing customers to execute strategies leveraging 1st party data.

Advisor on Go-To-Market Strategy, Product Strategy, Sales Positioning and Retail Media for Label Insight, a company that provides smarter product data that powers growth for CPG brands and retailers. Label Insight was acquired by NielsenIQ in May, 2021.

Hire and develop sales staff of 13-15 on enterprise solution. Integrated mobile and desktop sales teams to create account and platform expertise and alignment. Mobile team is responsible for accomplishment of 160% of goal during first year. Within the desktop business, achieved 55% year-over-year growth in 2011 followed by 24% of additional growth in 2012 while overcoming challenges within agency market by selling through deep strategic installations with key clients in the retail, automotive and technology category.Developed cross-device positioning, trained and educated sales staff on capabilities and solutions. Worked with product to develop enhancements to offering to meet client demand. Leveraged enterprise capabilities in numerous client engagements.

Develop territory plan to increase market share with advertising agencies and direct clients in the Northwest Territory. ValueClick Media display, mobile, video and lead generation solutions drive ROI throughout the purchase funnel via targeted programs leveraging proprietary data to reach consumers based upon interest, in-market and past purchaser status. These solutions generate incremental sales, leads and increases in key brand metrics.

Online Advertising sales position providing direct marketing and brand solutions to Fortune 500 advertisers. Harvest and grow relationships with flagship agencies in Chicago including OMD, Starcom Worldwide, Spark Communications, Mindshare Interaction to name a few. Develop and manage relationships with VP of Marketing, eCommerce Director, Marcom Manager level relationships with several key Fortune 500 clients.

Online Advertising sales position providing direct marketing and brand solutions to Fortune 500 advertisers. Harvest and grow relationships with flagship agencies in Chicago including OMD, Starcom Worldwide, Spark Communications, Mindshare Interaction to name a few. Develop and manage relationships with VP of Marketing, eCommerce Director, Marcom Manager level relationships with several key Fortune 500 clients.

Account Executive on Cisco Systems Brand and Direct Marketing programs.