Roger Mckinley Email & Phone Number

Wilder, Idaho, United States

• Business Development & Strategic Growth
• Developed Partnerships: Built relationships with McCain/Trials Innovation Hub and Crookham Seed Co., creating video content for Crookham’s regenerative seed initiative and expanding sales potential across their.
• Expanded Client Base: Secured accounts with large-scale Hutterite colonies in Washington.
• Business Planning: Developed a strategic business plan to enhance growth, market differentiation, and competitive advantage.Branding & Marketing
• Website & Brand Design: Led CDI/ACR’s website and logo development, enhancing brand visibility and online reach.
• Marketing Assets: Created standardized sell sheets for new hires, streamlining the sales process and boosting growth.

Wilder, Idaho, United States

• Rebranded Idaho SoilCraft Franchise into RegenAg Nation - Led the rebranding initiative, including logo design, and layout.
• Established Social Media Presence - Created and launched social media channels on YouTube, IG, Facebook, and LinkedIn, strengthening the brand’s online reach.
• Content Lead - Directed and produced daily and weekly video content. Managed the creative aspects of video production,, video style, and shot direction.
• YouTube Growth - Grew the RegenAg Nation YouTube channel to 1,000 subscribers in its first year through strategic content.
• In-Field Research & Analysis - Assisted with in-field soil sampling and SAP sampling.
• Business Development with Key Partners - Cultivated a partnership with McCain Foods to initiate the first onion trial for the 2024 growing season, focused on sustainable practices.

Shingle Springs, CA

• Grew business from ground up with sales revenue growth to $1.56M with thirty-two percent year to year growth.
• Sourced and imported materials for the agricultural market, including: field fencing, no climb fence, barbwire, hardware cloth, t-posts, lodgepoles, ground cover, greenhouse plastic and harvesting tools.
• Established distribution channels for horticultural and agricultural product sales in northwestern US markets.
• Sold directly to major independent retailers and wholesale chains in the US market.
• Business operations included: B2C sales, developing vendor relationships, B2B sales, strategic growth planning for new products, and product marketing.
• Received and managed LTL and Full Truck Load shipments, organized goods by part number, and palletized products for shipment.

• Developed and managed multi-national distributor programs for educational product range in United States with account wins at Amazon.com, Lakeshore Learning, Toys R US, Target Stores and US Toy Corp.
• Expanded sales into UK, France, Germany, Italy, Japan, Korea, Singapore and China growing sales from $1.2M to $2.6M.
• Opened new market segment in rehabilitation and STEM education for K-12.
• Created e-commerce platform for company and contracted with Amazon.com and Target.com.
• Supported company sales and marketing through major trade show attendance in USA, UK, Germany and Hong Kong responsible for booth setup, scheduling and tear down.

Grass Valley, CA

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Bachelor Of Science, International Business And Marketing

Activities and Societies: Sigma Phi Epsilon Student Alumni AssociationStudied 4 years of undergrad as a Mechinical Engineering Major..

High School

Activities and Societies: Sophomore-Senior Year Captain of the Cross Country and Track and Field.