Roger Mckinley Email & Phone Number

Wilder, Idaho, United States

Business Development & Strategic Growth• Developed Partnerships: Built relationships with McCain/Trials Innovation Hub and Crookham Seed Co., creating video content for Crookham’s regenerative seed initiative and expanding sales potential across their 10,000-acre seed farm.• Expanded Client Base: Secured accounts with large-scale Hutterite colonies in Washington.• Business Planning: Developed a strategic business plan to enhance growth, market differentiation, and competitive advantage.Branding & Marketing• Website & Brand Design: Led CDI/ACR’s website and logo development, enhancing brand visibility and online reach.• Marketing Assets: Created standardized sell sheets for new hires, streamlining the sales process and boosting growth.• Content Creation: Directed media across YouTube, Instagram, LinkedIn, and Facebook, managing creative strategy, production, and editing for engagement.• Linktree Centralization: Established a Linktree with QR code embedded in all marketing materials, centralizing access to resources.• Trade Show Strategy: Coordinated booth layouts, show selection, and SWAG to maximize engagement and brand exposure.Strategic Partnerships & Sales Opportunities• Influencer Partnerships: Developed a strategic plan for private label products with social media influencer Garden Answer, leveraging her 2.8M+ viewers for a potential $1M-$10M revenue opportunity.• Vendor & Government Relations: Secured USDA partnerships and cultivated connections with state and federal agencies.• Grant Funding & Media Exposure: Pitched for grant funding and leveraged industry contacts to secure free media exposure, boosting brand visibility.Innovation in Agriculture• Sustainable Product Development: Introduced high-carbon, low-salt dry fertilizer designed for USDA compliance, promoting sustainability in agriculture.• Industry Networking: Built a network of contacts, expanding market reach and access to key decision-makers.

Wilder, Idaho, United States

• Rebranded Idaho SoilCraft Franchise into RegenAg Nation - Led the rebranding initiative, including logo design, and layout. • Established Social Media Presence - Created and launched social media channels on YouTube, IG, Facebook, and LinkedIn, strengthening the brand’s online reach. • Content Lead - Directed and produced daily and weekly video content. Managed the creative aspects of video production, , video style, and shot direction. • YouTube Growth - Grew the RegenAg Nation YouTube channel to 1,000 subscribers in its first year through strategic content. • In-Field Research & Analysis - Assisted with in-field soil sampling and SAP sampling. • Business Development with Key Partners - Cultivated a partnership with McCain Foods to initiate the first onion trial for the 2024 growing season, focused on sustainable practices. • Industry Networking - Attended onion and potato trade shows to network and connect with potential clients and industry contacts. • Strategized Around Environmental Impact Quotient (EIQ) - Developed and integrated EIQ as a core component of our business strategy. Created educational content to communicate RegenAg Nation’s commitment to reducing environmental impact. • Framework for Future Growth - Created a structured framework for RegenAg Nation’s long-term goals and business plan. • Stakeholder Engagement - Built and maintained relationships with local, state, and federal agencies, including NRCS, The Nature Conservancy, Soil Conservation Districts, National Onion Association, IVOFA, and Idaho Preferred, to enhance collaboration and support sustainable agriculture initiatives. • Implemented Cross-Platform Integration - Set up a “Linktree” to streamline access to all social media channels, enhancing audience engagement and traffic. • RAN Pod Podcast Lead - Spearheaded the successful launch of the “RAN Pod” podcast. Defined podcast structure, recruited industry guests, edited, and uploaded episodes across our channels.

Shingle Springs, Ca

• Grew business from ground up with sales revenue growth to $1.56M with thirty-two percent year to year growth.• Sourced and imported materials for the agricultural market, including: field fencing, no climb fence, barbwire, hardware cloth, t-posts, lodgepoles, ground cover, greenhouse plastic and harvesting tools.• Established distribution channels for horticultural and agricultural product sales in northwestern US markets. • Sold directly to major independent retailers and wholesale chains in the US market.• Business operations included: B2C sales, developing vendor relationships, B2B sales, strategic growth planning for new products, and product marketing.• Received and managed LTL and Full Truck Load shipments, organized goods by part number, and palletized products for shipment.• Recruited and managed in-house sales representatives.• Created marketing tools and materials.• Management of social platforms for marketing and sales (i.e., company webpage, Instagram, Facebook)• Conducted quarterly and annual meetings with accounting firm to ensure future business development (i.e., revenue, margin breakdown, profit and loss, and cash flow).

• Developed and managed multi-national distributor programs for educational product range in United States with account wins at Amazon.com, Lakeshore Learning, Toys R US, Target Stores and US Toy Corp.• Expanded sales into UK, France, Germany, Italy, Japan, Korea, Singapore and China growing sales from $1.2M to $2.6M.• Opened new market segment in rehabilitation and STEM education for K-12.• Created e-commerce platform for company and contracted with Amazon.com and Target.com.• Supported company sales and marketing through major trade show attendance in USA, UK, Germany and Hong Kong responsible for booth setup, scheduling and tear down.

Grass Valley, Ca

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Bachelor Of Science, International Business And Marketing

Activities and Societies: Sigma Phi Epsilon Student Alumni AssociationStudied 4 years of undergrad as a Mechinical Engineering Major..

High School

Activities and Societies: Sophomore-Senior Year Captain of the Cross Country and Track and Field.