Roger Tower

Roger Tower Email and Phone Number

Digital Marketing Agency Owner @ Tower Agency
San Diego, CA, US
Roger Tower's Location
San Diego, California, United States, United States
Roger Tower's Contact Details
About Roger Tower

Roger Tower is an accomplished entrepreneur and digital marketing strategist, currently serving as the Chief Marketing Officer at Cannabis Real Estate Consultants (CREC) and the founder of Tower Agency. His entrepreneurial journey began after graduating from Emerson College with a degree in Marketing Communications. Over the years, he has worked with more than 50 businesses across various industries, including cannabis, technology, and koi markets, crafting tailored marketing strategies to drive growth.Roger founded Tower Agency to provide personalized digital marketing solutions to small and medium-sized businesses. His expertise spans website development, branding, SEO, lead generation, and advertising. He has consulted for a range of companies, from multi-million-dollar enterprises to family-owned businesses, focusing on optimizing processes and scaling operations.In 2015, Roger co-founded Riverine, Inc., where he deepened his knowledge in business management, team leadership, and process improvement. His experience with Riverine provided valuable insights that continue to guide his work today.At CREC, Roger integrates his marketing expertise with his passion for supporting the legal cannabis industry. He is an active Regional Board Member of the San Diego Chapter of the Cannabis Chamber of Commerce and has participated in safe access organizations across multiple states.Outside of his professional life, Roger enjoys residing in San Diego with his two dogs. An avid traveler and outdoors enthusiast, he balances his career with a love for running trails, enjoying hard cider with friends, and embracing a stress-free lifestyle. His journey continues to be driven by a passion for entrepreneurship and an unwavering commitment to personal and professional growth.Specialties: In-depth Market Research, Tactical Marketing Strategy Development, Web Accessibility Consulting, Interactive Digital Display Consulting, Instructional Video Production, Technology Training, Tradeshow Management, Experiential Marketing Execution, Inbound Marketing Techniques: Search Engine Optimization, Memorable Content Creation, Social Media Planning and Execution, Email Marketing, Analytics Reporting, webinar coordination

Roger Tower's Current Company Details
Tower Agency

Tower Agency

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Digital Marketing Agency Owner
San Diego, CA, US
Website:
tower.agency
Employees:
4
Roger Tower Work Experience Details
  • Tower Agency
    Digital Marketing Agency Owner
    Tower Agency
    San Diego, Ca, Us
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  • Tower Agency
    Managing Owner
    Tower Agency Aug 2017 - Present
    Tower Agency has been consulting with small to medium sized businesses since 2010. Focusing on each client's story, brand message, and market position helps to create the right strategy for growth. For the past 2.5 years, the business merged with Asterisk Marketing to create Riverine, Inc. and as of Aug. 2017 is now back to being a separate consulting firm with a focus on brand strategy.
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  • Princeton Printer
    Digital Marketing Consultant
    Princeton Printer Dec 2010 - Present
    The Howard family have been with Tower Agency since the beginning. Formerly known as Triangle Reprocenter, Princeton Printer has two print locations in Mercer County and has been serving the Princeton community with professional print services since 1984. Operating as a family and minority owned small business; Princeton Printer maintains ecological and sustainable business practices through solar power and recyclable materials. My responsibilities include:Inbound marketing consultations to improve Search Engine Optimization (SEO), local PPC advertising (google adwords & facebook), website usability, and online reviews. Development of interior signage to improve supplemental product sales, clean up atmosphere and provide a more friendly store front.Guide staff through company re-brand and name change due to the separation from the Triangle franchise. This involved new logos, interior signage, press releases and updating all online identities. The name Princeton Printer was chosen based on keyword and website analytic research.http://www.towermarketingagency.com/princeton-printer/
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  • Riverine Inc.
    Director Of Operations
    Riverine Inc. Jan 2015 - Aug 2017
    4411 30Th St. Suite 201 San Diego, Ca 92104
    Manage day-to-day operations from client relations, to content marketing, to social media management my responsibilities range based on current client needs. I spend a lot of time training my staff, researching new digital marketing strategies and improving my own skill set. We have many growing clients from San Diego to Saudi Arabia that for confidentiality reasons are not listed on my profile. Please inquire for more information about Riverine Inc's services. Of course there are many internal responsibilities that are not as exciting as working with my team to produce killer content but none the less it is just as important to note that I also act as an Office Secretary manning the front desk. I wear many hats & coats.
  • Jeff West Home
    Digital Marketing Consultant
    Jeff West Home Aug 2013 - Mar 2015
    Jeff West was in the process of transitioning from a store front retailer to a full-time interior design. Tower Agency worked with him to develop a new brand, social media presence and blog to represent his new business venture. Latest project includes video production and marketing Tips for a Refined Lifestyle. As part of an overall content marketing strategy this video sequence will evolve into a strong brand image for Jeff West's interior design business. http://jeffwesthome.com/thejlist/index.php/simple-tips-holiday-style-video/
  • Tower Agency
    President, Co-Founder & Secretary
    Tower Agency Jan 2014 - Dec 2014
    San Diego, Ca
    Tower.Agency strategizes, implements, and executes inbound marketing campaigns for businesses interested in long-term growth over digital media channels. We establish client thought-leadership through valuable content creation, targeted search engine campaigns, and a professional web presence. Our success is based upon your growth.Founded in January 2014 with business partner Ian Miller, the agency continues to grow with new clients and fellow marketing agents. Originally started as a sole-proprietorship, the company keeps new business acquisition techniques through positive referrals based on the success of past performances. We love our jobs and that makes the experience more fun for everyone involved.View our website and online portfolio at www.tower.agency
  • Millcreek Cacao Roasters
    Digital Marketing Consultant
    Millcreek Cacao Roasters Apr 2013 - Dec 2014
    Develop and maintain new website with e-commerce functionality on the WordPress platform. Educated client on social media and blogging best practices as well as operation of WordPress back-end. New products were integrated through an on-site photo shoot, development of product descriptions and implementation in e-commerce system. On-going consultations, website maintenance, search engine optimization, and security features are provided for client.http://www.towermarketingagency.com/millcreek-cacao-roasters/
  • Independence Science
    Marketing Director | Director Of Outreach
    Independence Science Apr 2011 - Mar 2014
    Funded by the National Science Foundation, Independence Science (ISci) has developed Sci-Voice Access Software, an innovative text-to-speech and data collection technology to level the playing field in Science, Technology, Engineering and Mathematics studies for Blind or Low Vision students.http://www.towermarketingagency.com/independence-science/My role is very diverse with ISci, but below are some examples of my digital marketing consultations, business development, and website design.Marketing Communications: Design sales brochures and fully accessible business cards (small print, large print, braille, and QR code), maintain science access blog, website content and monthly newsletter, produce instructional videos on device operation, manage facebook, twitter, and youtube pages, develop facebook pay-per-click (PPC) advertising, and provide website analytics.Tradeshow Management: Build email list through lead generation techniques, develop braille/print/digital promotional material, design product signage, manage conference and travel budget, develop new business leads through conference participation.Assistive Technology Training: Visit customers to teach basic and advanced functions of the Talking LabQuest and other accessible science teaching methods. Work with students in summer camps for the blind to learn chemistry experiments and test the elements of their environment. (Ex. Hand Grip, Pond Water Quality, Air Temperature and Humidity, etc)Research and Development: Test new laboratory adaptation methods, conduct customer feedback surveys, research accessible touch screen adaptations.
  • Marketing Arm Group
    Field Manager
    Marketing Arm Group Sep 2011 - Dec 2012
    Contracted by the Marketing Arm, I executed the college experiential marketing campaign for AT&T at all home Boston College football games.Located in the tailgating section of the campus I managed three brand ambassadors and a full 10' x 10' bolt structure for phone demos. Along with showing the latest tablets and smartphones we promoted video contests, safe driving campaigns, and an augmented reality football toss game. Post event pictures and report were submitted for each game.AT&T expects professional demeanor and Tower Agency delivers the reliability to execute a technology heavy campaign, overcoming many technical difficulties and on-the-spot problem solving to represent the brand in the highest manor.
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  • Bidfather & Pennies Trifecta
    Marketing Consultant
    Bidfather & Pennies Trifecta Aug 2010 - Dec 2010
    Penny Auctions, an online shopping phenomenon that has been sweeping the internet and misleading users over the past 5 years. I have had the opportunity to research and work with two companies in this new industry of competitive shopping. Bidfather.com and PenniesTrifecta.comBoth companies entered the industry too late with not enough financials to keep the system operational. Many valuable entrepreneurial lessons were learned from my website and social media consultations with these small businesses. With BidFather I designed and executed a campaign for college students that brought us to exhibiting at CollegeFest 2010. I created a facebook ad campaign and profile for Pennies Trifecta, but many elements left the results with something to be desired. Email me and I would be happy to explain the pitfalls of Penny Auctions, or just ask the Google.
  • Aramark
    Food Runner
    Aramark Sep 2007 - Oct 2010
    Fenway Park - First Base Side
    Compiled orders and carried food to fans in the box seats of the State Street Pavilion premium seats at Fenway Park and was lucky enough to see the last World Series Title won by the Red Sox!
  • Biba Beverages
    Marketing/Promotions Coordinator
    Biba Beverages Jul 2010 - Sep 2010
    Boston, Ma
    Biba is an ultra hydrating beverage with a blast of vitamin C, B12 and electrolytes. It is the perfect beverage to keep one hydrated during a long day at work, at the gym or during a long night.I strategically pinpointed locations and events for sampling of the ultra hydrating beverage in the Northeast region. Each event had a team of brand ambassadors to manage and equipment/product to distribute. Table tents, drink mix cards and other promotional material was developed to assist in product marketing at events. This position taught valuable experience in event and team management, business development and methods of product distribution.
  • Td Garden - Premium Club - Delaware North Companies
    Marketing Design Intern
    Td Garden - Premium Club - Delaware North Companies Sep 2009 - Apr 2010
    At Emerson College, Fall 2010 in my Campaign Planning course with Professor Bill Anderson acquired the Premium Club at TD Garden as a client to prepare an in-depth full Marketing Campaign Plan. Our team designed a full integrated marketing campaign, including an EVVY award winning two minute promo for the Premium Club website, a :30 sec radio spot and 4 print magazine executions. The club was impressed by my campaign and hired me as a sales and marketing intern for the coming semester.During my internship I designed in-house work and participated in Premium Planning Meetings. The internship was a great learning experience on branding, color scheme coordinating, sales schedules, corporate structure, and I am very proud of the work I did for the club.
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  • Wax On Felt Records
    Head Of Booking
    Wax On Felt Records Jan 2009 - Apr 2010
    My position involved organizing musicians and advertising performances in the Cabaret space at Emerson College. It also included finding music gigs for our artists in the Boston area. I made most of the promotions/ads for my shows and successfully put on concerts for over a year allowing opportunities for local musicians to showcase their talent.
  • Idl Systems
    Account Management Intern
    Idl Systems May 2008 - Aug 2008
    Daily interactions with the VP and Associated Dean of clients for the promotion of new programs to support business development of this distance learning software.My role directly increased student recruitment efforts through lead generation activities and was the leader and head trainer of our Customer Relations Management (CRM) software. Competitive analysis reports of learning management systems were generated to improve product effectiveness.
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  • Tj'S Pizzeria & Trattoria
    Delivery Manager
    Tj'S Pizzeria & Trattoria Oct 2005 - Aug 2007
    During wrestling season I was teased by delicious pizza, subs, and hot wings. This position involved scheduling and organizing the other delivery drivers. As well as delivering food responsibilities included answering the phone and taking orders as a store front cashier.Need I say more? I can make a delicious sandwich :)

Roger Tower Skills

Social Media Marketing Seo Social Media Integrated Marketing Wordpress Marketing Communications Press Releases Marketing Ppc Advertising Facebook Photoshop Email Marketing Digital Strategy Content Marketing Indesign Inbound Marketing Newsletters Constant Contact Blogging Marketing Research Small Business Online Marketing Website Promotion Trade Show Strategy Access Technologies Lead Generation Digital Marketing Market Research Illustrator Meeting Planning Social Networking Microsoft Office Search Engine Optimization Digital Signage Website Consultation Assistive Technology Marketing Strategy Event Planning Digital Media Leadership Webinar Management Experiential Events Poi

Roger Tower Education Details

Frequently Asked Questions about Roger Tower

What company does Roger Tower work for?

Roger Tower works for Tower Agency

What is Roger Tower's role at the current company?

Roger Tower's current role is Digital Marketing Agency Owner.

What is Roger Tower's email address?

Roger Tower's email address is ro****@****ail.com

What is Roger Tower's direct phone number?

Roger Tower's direct phone number is +160965*****

What schools did Roger Tower attend?

Roger Tower attended Emerson College, Hopewell Valley Central High School.

What are some of Roger Tower's interests?

Roger Tower has interest in Freakonomics, Public Touch Screen Displays, Photospheres, Seth Godin, Disc Golf, Reading, Digital Marketing, Hiking, Technology Trends, Zombies.

What skills is Roger Tower known for?

Roger Tower has skills like Social Media Marketing, Seo, Social Media, Integrated Marketing, Wordpress, Marketing Communications, Press Releases, Marketing, Ppc, Advertising, Facebook, Photoshop.

Who are Roger Tower's colleagues?

Roger Tower's colleagues are Michael Unsay.

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