Roger Tufts Email & Phone Number

Boston, Ma, Us

Bullhorn is a cloud computing company that helps staffing and recruiting agencies transform their businesses through software solutions, specifically focusing on applicant tracking systems (ATS), customer relationship management (CRM), and operations software.

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Sandy Springs, Georgia, Us

Dealer.com, a division of Cox Automotive Inc., is a leading provider of integrated advertising, website, and managed services products to allow automotive OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology & data to better engage and connect with customers. The organization strives to progress the automobile shopping process by bringing solutions, geared towards both sellers and buyers, online and onto mobile devices.As part of the SEO Management team within the Managed Services department at Dealer.com, I was responsible for managing day-to-day operations for up to 20+ analysis at a time, along with training and service development for a team of 70, the largest SEO team in automotive. I was required to promote our SEO services consistently, and to maintain positive client sentiment. From developing analysts' careers to identifying growth opportunities for our SEO service offerings, it was necessary for me to seamlessly transition between multiple projects and goals on a constant basis.• Managed day-to-day operations for a team of up to 20 direct reports, & co-managed a team of 70 search engine optimization analysts through exponential growth of services & revenue.• Oversaw white-glove strategy development & implementation for enterprise-level, high touch clients.• Handled crucial conversations with dissatisfied clients; aid with customer saves & new business pitches.• Helped build & launch a new SEO product offering for off-platform dealership websites• Assisted with development of company-wide SEO product offerings & sales team product education.• Audited & provided recommendations to develop website platform products for client SEO benefits.• Interviewed, on-boarded, & trained new hires focusing on writing, systems, tools, UX, & SEO basics.• Developed training materials for SEO & customer service skills; aid in analyst career progression.• Managed remote employee operations for a team of analysts in Dallas, Texas.

Sandy Springs, Georgia, Us

As part of the Premium SEO team within the Managed Services department at Dealer.com, I was required to maintain expertise on SEO best practices and techniques for success and troubleshooting both within and outside of our company’s integrated platform. From developing monthly strategies for clients to performing site audits and identifying growth opportunities, it was crucial to keep a sharp mind to address business objectives and hurdles, unique to each individual dealership, swiftly and successfully.• Developed & implemented monthly organic search campaigns for auto dealerships across a variety of OEM brands throughout North America that align with specific business goals to maximize results.• Perpetuated client-facing relationships & provide monthly reporting on organic search performance.• Optimized websites to improve organic search visibility, increase organic traffic, & drive leads.• Built strategic web pages to maximize specific KPIs developed through client cooperation.• Performed site audits & opportunity analysis for sales teams to generate new business.• Maintained expertise in up-to-date SEO best practices & techniques to contribute to team success.• Assisted with new hire training, client-facing skill development, & colleagues' troubleshooting efforts.

Ultimate-Ski.com is a UK-based independent digital media company focused on ski and snowboard travel and vacations. The website features in-depth reports and reviews on hundreds of North American and European ski resorts, and includes options for booking trips to many locations.As a member of the North American Editorial staff, I made annual publication contributions to the digital resort guide. Focusing primarily on New England (specifically, Vermont) and New York, I provide honest and unbiased details about resort experiences potential guests can expect.• Crafted detailed ski and snowboard resort reviews focusing on resort experiences both on- and off-snow, including lodging, restaurants, and terrain from beginner to advanced.• Was a brand ambassador for Ultimate-Ski.com on resort visits and fact finding missions to provide an honest and transparent assessment of each location.

Rochester, Ny, Us

Brand Networks is a leading provider of data-driven marketing solutions, helping brands maximize their return on social media investment. The organization thrives on connecting brands and consumers through data worth knowing and stories worth sharing using innovative ideas and technology straight from the front lines of digital marketing.As part of the Client Services team at Brand Networks, I was required to maintain expertise on advertising offerings and content management in the social space. From creating content and copywriting for top brands to competitive analysis for the new business team, it is necessary for me to seamlessly transition between multiple brands, projects, and ideas constantly.• Developed social editorial strategies that align to overall marketing goals and support established business objectives.• Implemented content strategy by composing unique content calendars for Facebook, Twitter, & Linkedin social platforms.• Published, moderated, & tracked engagement performance for various brand pages.• Optimized content in real-time while working closely with our Media Buying and Social Intelligence & Analytics team to provide client feedback & report on customized KPIs.• Created a custom tone & voice for each brand's social channels to maintain brand equity consistency across all advertising platforms.• Wrote & published ad-specific, desktop application, mobile application, & social application copy.• Provided competitive analysis, social audit reports, & content mocks to drive new business and pitch new brands.• Maintained expertise in available ad offerings across all social media channels.

Newton, Ma, Us

AcceptU is a digitally based admissions counseling start-up connecting undergraduate and MBA candidate students, domestically and internationally, with top private school and university admissions officers and experts.As a member of the Marketing team, I was required to maintain the company's social and web presence with a steady stream of online content in the form of Facebook, Twitter, and Blog updates referencing relevant admissions tips, tricks, articles, and deadlines. I also organized an informational Q&A workshop in my hometown for local college applicants and managed key MBA admissions data and deadlines for MBA applicant customers.• Implemented and developed social media campaigns on Twitter and Facebook to provide higher education insights for college and business school applicants.• Composed and edited higher education blog posts to provide application process and standardized testing tips.• Maintained top undergraduate university and business school databases and application calendars.• Organized and marketed local workshops and information sessions in conjunction with local high schools for college-bound students and their families.

Z Golf Properties is a golf management company specializing in the development and turnaround of golf courses, private clubs, golf resorts, and related real estate.Over the summer of 2012 I was charged with the responsibility of building the company's website using various sitebuilder tools and custom CSS coding, along with custom logo design work. The site was successfully launched in the fall of 2012.• Created and edited public B2C web content including custom CSS coding and creative logos.• Designed, launched, and managed http://zgolfproperties.com

Us

Drew Mortgage Associates is a bank-independent financial planning and services firm specializing in personalized mortgaging and refinancing to local customers.Working with a Licensed Mortgage Originator exposed me to daily marketing practices the firm employs and gave me experience in media buying, print ad design, and copywriting. I was also exposed to finance industry market research practices and internal database organization.• Created and distributed direct marketing pieces to 130 past and prospective customers with a 5% hit rate for generated business.• Designed, priced, and implemented local media print cooperative advertisements.

Bachelor Of Arts - Ba, Economics; Psychology

Education record