Since 2019, I have been leading a business transformation project in CooperSurgical to implement a global D365 CRM and ERP. The CRM project launched globally in 2021 and has been pivotal in driving 12 quarters of double-digit growth in sales, and increased visibility into sales and marketing ROI.
In my role as Global Business Analyst, I have:Interviewed global stakeholders in commercial operations, documenting the current and future-state business requirements in a comprehensive set of documents. Collaborated with Sales leadership to define and implement the Lead and Opportunity processes for multiple product types and business units within the companyOverseen the requirements, development, testing and deployment of a Global CRM to more than 600 users in Sales, Customer Service, Marketing and Field Service throughout North America, EMEA and APAC. Defined support team roles and hired Regional CRM Business Analysts and trainers to support ongoing development of the system and onboarding of users worldwideDeveloped a process for sales territory assignments and management of multiple sales teams both in the US and globallySupervised the UAT testing of the system by 15 testers in different roles and responsibilitiesCreated and delivered a comprehensive online and in-person training program for over 500 global CRM users in multiple roles. Provided hypercare support after launch and triaged all reported issues and change requestsSaved $400K over a 3-yr period by initiating and managing an RFP for a multi-faceted consolidated data purchase of healthcare provider data to replace multiple duplicative contractsUpgraded and supported other CRM systems (Veeva, Salesforce, and Zoho) within the company to adapt to changing business processes and needs; wrote requirements and managed external vendors in implementing and testing changes, led Change Review Board meetings, tested, and approved all deployments

Healthcare Consultancy Group (an Omnicom Company) is a medical education and digital agency. Hyphen Digital is the digital hub of the company that services the development requirements of all of the worldwide divisions of HCGFull-Time: Managed development projects for interactive holographic kiosks, iPad applications, Salesforce apps, websites and database applications using both Agile and Waterfall SDLC’s• Analyzed new low-code technology platforms to evaluate the best solution, and negotiated vendor contracts. Negotiated more than 60% discount in contract for new software platform. Worked with QuickBase to develop complete database solution on their platform as a new product for our clients’ needs• Wrote business requirements, technical specifications and functional tests• Created and managed budgets and timelines for projects• Researched, interviewed and recommended new vendors for various technical jobs• Supervised the UI and design of interfaces for various projects including virtual reality kiosks, iPad applications and websites• Communicated with clients for reviews and troubleshooting• Wrote and supervised the unit, integration and system testing, proofing and release of projects, on-time and on-budget.

CRG is a medical education and digital agency specializing in pharma. Contract Postion: Managed the development of an iPAD application to enable Medical Sales Liasons to present relevant data quickly to doctors during consultations, and an ePublication for infectious disease clinics. • Managed budgets and timelines for projects• Analyzed available technology to decide on the best technical solution • Wrote business requirements, technical specifications and functional tests• Supervised the UI and design of the interface• Conducted client reviews of the projects at various stages of development• Managed the programming team to achieve a tight delivery schedule• Coordinated QA, proofing and delivery of the product, on-time and on-budget

Contract position - Analyzed client-supplied data in order to integrate it into the Medikly platform. This required performing data quality analysis and documenting data preparation procedures in order to determine compatibility with the Medikly platform. Coordinated the development teams in an Agile environment in order to develop new features in support of client requirements and strategic initiatives. Wrote, edited and proofed support documentation for SAAS website

Reported to the Managing Partners and Director of Application Development:• Analyzed technical and business processes for clients, creating process and data flow models for various projects. Worked with various stakeholders in order to implement new procedures and processes within the organization and in association with external vendors• Created wireframes and flowcharts and wrote functional and technical specifications for projects• Coordinated with clients and their IT departments to ensure compatibility and trouble-free deployment of projects in accordance with their policies• Re-trained our programming team in iOS and HTML5 so that we could take advantage of the shift to using iPads for eDetailing within the Pharma community. This resulted in GHG producing more than 30 e-detailing programs worth $5m in in additional revenue, and becoming an Approved Content Provider for Veeva• Defined job requirements for programmers, editors and project managers; interviewed and hired staff, and conducted annual reviews • Mentored 8–12 project managers, programmers and designers to guide their professional development and keep multiple projects on time and on budget• Identified and managed offshore programming resources to supplement our internal teams• Supervised 6-10 programming and QA team members to produce more than 90 projects for total revenue of over $50 million over a period of 7 years• Researched and supervised the creation of multiple CLM (closed-loop marketing) programs using software frameworks such as Veeva, Agnitio, ProScape, Skura, and Exploria• Researched and evaluated new technologies for use in project development including SEO, mobile, iBook’s, iPhone, iPad, video streaming services, interactive 3D, augmented reality, webcasting, and touchscreen kiosks • Budgeted and wrote proposals for web, multimedia and iPad development projects, presented technical capabilities to clients for project pitches in support of internal sales and marketing staff

Promoted to key position of Technical Director, reporting directly to the partners of the firm, responsible for overseeing all multimedia and web development projects as well as technical aspects of video production. This was a hands-on programming and management position with a 50/50 programming to managerial ratio• Instrumental in helping the company to maintain consistent profitability and growth through some difficult years in the industry. • Managed, trained and mentored the programming and production staff of 8–10 people plus freelancers in the programming of more than 120 CD, DVD, Web, Video, and Flash projects, for total revenue of over $25 million and average yearly profits of around 20%. • Programmed 20 – 25 projects in Flash and HTML for delivery on convention kiosks, CD and websites• Wrote functional and technical specifications, created wireframes and flowcharts, and guided interface designers to ensure compliance with design standards• Communicated with client IT departments to ensure system compatibility and trouble-free implementation• Architected, designed, programmed, and administered an internal, company-wide project management database using Filemaker Pro, which was used for tracking all projects, purchase orders, budgets, timesheets and invoicing within the company for 8 years• Researched and recommended purchases of video and computer equipment, and software. Supervised and resolved all video editing, technical and compression issues

Osprey Communications was a small, innovative, video and multimedia development agency working almost exclusively in the pharmaceutical sector.• Hired by Osprey as first full-time Multimedia programmer; promoted to senior programmer in 2002• Programmed more than 50 different multimedia projects using Macromedia Authorware, Director and Adobe Flash for delivery on CD-Rom, USB drive, convention kiosk or website for sales training, physician education, sales presentations, educational games, kiosk applications, and webinars• Researched and architected a system for rapidly developing SCORM-compliant training modules in Flash for delivery to standardized Learning Management Systems• Maintained all video equipment and handled compression of all video files for delivery on web and CD –Rom• Provided first-line troubleshooting for all help desk issues within the company related to computer, phone, video and multimedia equipment, and managed external IT Support company for 2nd and 3rd tier support issues• Recommended and approved all IT related purchases including desktops, servers, networking, and video production equipment

Ciné-Med is a company that produces educational videos and interactive programs for surgeons and nurses. The job at Ciné-Med entailed traveling to various hospitals throughout the country to videotape cutting-edge surgical procedures, then working with the surgeons to produce edited videos and interactive CD-ROMs that were sold to other surgeons who wished to learn these procedures. After 6 months working at the company, I was promoted to the position of lead multimedia programmer. During the 3 years I worked at Ciné-Med, my primary accomplishments were:• Managed the interactive dept. at the company and built it into a team of three programmers to develop a series of CD-ROMs for educating doctors in new surgical procedures• Architected, designed, and programmed approx. 10 interactive CD-ROM projects using Macromedia Authorware including the first training CD-ROM for the daVinci robotic surgical system• Videotaped and edited multiple videos used for educating surgeons and nurses in advanced surgical procedures• Initiated the shift from tape-based to non-linear editing systems, researched various editing systems, and recommended the purchase of a new system that improved the speed of production and the quality of our edited videos. This allowed us to retain our competitive edge in the market.