Roger Wilks Email & Phone Number

Reading, Berkshire, Gb

Developed and led the transformation strategy from bottom of the funnel execution to a full-service B2B marketing agency focusing on the technology sector and defined new go-to-market offerings around ABM, Channel partner and inbound marketing.

London, Gb

Implementing new working methods and technologies to expand the company’s offerings and increase profitability. (Content marketing, Digital and Video)Responsible for operationally transitioning the business from a traditional publishing agency to a full-service content marketing agency. Accountable for all agency resourcing and output across client services including design, digital, video, social media, print, and facilities management. Introduced Marketing Automation and Asset Management platforms that have directly contributed an excess of £7m in sales for one of our key global clients.

- Improving the quality of products and marketing collateral and also delivering significant cost savings by rationalising and standardising the end-to-end marketing process for SAB Miller across Eastern Europe - Leading YoVivo! to become the top App Store app in 16 countries by supporting the developers in securing funding and marketing the product - Enabling Signal Noise to generate an additional 25% on project costs for out of scope work by providing training in Agile methodologies and use cases - Reducing the time taken to generate pitch documents from 2 weeks to just 48 hours at Mazars UK by automating the pitching process - Facilitating growth from £500,000 to £1.5million for Games Thinking by sharing business acumen and structuring the business to enable growth

Pinner, England, Gb

This was a senior executive role, which involved collaborating with senior client partners to develop national and international brand strategy and integrated programme execution.As a member of the Management Board, I developed a corporate agency, integrated it with Publicis London and set the new division’s strategic direction. I also oversaw delivery of digital solutions including campaign, social, mobile, site builds, CMS, augmented reality and kinetic apps.Key achievements in this position included; - Overseeing the merger of 4 businesses, successfully establishing a strong division and building a team of specialists dedicated to creating and executing high-profile client digital solutions - Achieving a 28% uplift in click rate and a significant reduction in cost per lead by leading a strategic change from traditional email communications to content-based personalised marketing for a key client - Leading the multimillion launch of the EE 4G network, including developing collateral such as in-store and print campaigns, video, VR, kinetic apps and microsite builds, achieving brief to delivery in 4 months

During this time, I implemented the corporate strategy and held full accountability for bottom-line management and day-to-day operations. I established a full-service integrated production agency to handle all print and digital production requirements.Key achievements in this position included: - Successfully bringing the business back into profit within 10 months, following a 2-year decline, achieving sustainable profit of 37% in 2011 - Increasing business turnover from £2million to £4.5million by enabling organic growth and delivering projects for valuable new clients - Generating £1million revenue per year by negotiating the removal of the external production house from the Group- Growing key clients by 22% and also improving the personnel cost ratio by conceptualising improvements to the client service model - Leading the agency to win the Pre-Media Marketing Agency of the Year Award 2010

This role involved directing day-to-day client activities across the Account, Project Management, Creative and Artwork departments. I presented on integrated digital services to both new and existing clients and integrated new clients into the business. Key achievements int his position included: - Securing EasyJet as a client and delivering over 3,000 artwork adaptations in 7 languages in just 5 months, with the model now being replicated by numerous other clients