Roger Wortsman Email & Phone Number

Hayward, Ca

Management of Managed Care, Part D, and Medicaid in California, Arizona, Oregon, Washington, and Colorado.•Designed managed markets launch plan for Rytary (Parkinson’s)•Successful secured coverage for Zomig (migraines) for 100% of assigned commercial accounts•Designed comprehensive pull-through programs for accounts•Trained Regional Business Managers on managed care coverage in their respective regions in order to maximize revenue with optimized targeting•Coordinated Part D advisory board regarding Parkinson’s in the Medicare market

Responsible for maximizing patient access to proprietary Part D and commercial drugs by working with managed care organizations, PBMs, Medicaid, and long-term care organizations to achieve favorable formulary placement.Responsibilities also included clinical presentations, rebate contracting, and implementing pull-through strategies in order to maximize prescription market share. Worked closely with sales, sales management, marketing, and finance to achieve company goals

Responsible for developing and leveraging relationships with key medical insurance payers including managed care, Medicare, Medicaid, and workers compensation plans in order to optimize medical policies and ensure consistent reimbursement coverage and pull-through. Additional responsibilities include presentation of CEU educational programs to key personnel within insurance plans as well as on-going training of the field force on coding and reimbursement issues and trends. Products include product for articular cartilage repair and a physician-injectable for the treatment for osteoarthritis of the knee. Current account responsibilities include WellPoint, Blue Cross of California, HealthNet, PacifiCare/Prescription Solutions, Medicare (National Heritage) Medi-Cal, BCBS of Arizona, Sierra Health, Regence, Providence, and Blue Shield of California.

Responsible for maximizing the return on investment in assigned managed care accounts in California, Nevada, and Arizona such as Blue Cross of California, MedImpact, Prescription Solutions, Medi-Cal, and WellPoint. Other responsibilities include contract negotiation, development and implementation of pull-through programs, training and coaching of field force, and participation on Johnson & Johnson account teams.

Regional Sales Manager with total P&L responsibility for $12 million region (California, Arizona, and Hawaii) Responsible for strategic sales planning, forecasting, budgeting, training and coaching of ten Sales Representatives. Customer base included hospitals, integrated delivery systems, and commercial laboratories. Sales targets included both instruments and reagents.

Provided leadership to team of representatives specializing in infectious disease diagnostics and immunology (Chlamydia, HIV, Hepatitis) for hospital and commercial laboratories. Managed tri-state territory (Utah, Oregon, and Washington). Responsibilities included both instrumentation and reagent sales. • 1992, 1993, 1994 “Sales Representative of the Year”• 1992, 1993, 1994 “President's Club” (top 10% of Company)