Roger Zhang Email & Phone Number

New York, New York, Us

- Manage MLB's global flagship projects and develop stories to increase the awareness and participation of MLB and baseball in China, including MLB Perfect Pitch, Home Run Derby X, World Series, World Baseball Classic, etc.- Develop effective OTO marketing strategies to intensify fan experience to drive engagement and fan base growth- Develop effective marketing strategies and manage agencies with and enhance the cooperation with partners and internal stakeholders to improve MLB’s brand recognition and achieve revenue - Facilitate MLB’s media rights and securing promotional resources with digital media platforms

Chaoyang District, Beijing City, Beijing, Cn

• Business Development and Sponsorship- Develop business over Sina Sports and Weibo Sports assets including sport event IP and social media to drive millions in revenue- Overall management of corporate sponsorships serving as main point of contact internally and externally for partners- Clients served: IOC, FIS, Las Vegas Sands, Samsung, Rolex, Tiancity, Master Kong, Budweiser, etc.• Marketing and Partnerships- Leading efforts to internationalize all Sina Sports-owned and operated offline events including the world's largest 3x3 basketball tournament, China's largest 5x5 futsal tournament, and other events- Created and managed top-level international 3X3 basketball event; achieved live broadcasting on 10+ platforms in 30+ countries in 4 continents;- Developed on-going marketing strategy including social media campaigns, email marketing, and over 1000 official PRs to grow Sina brand in the international market- Constructed partnerships with premium sports organizations and athletes, including, International Olympic Committee, International Ski Federations, the Masters, and Shaquille O'Neal, etc.; create marketing plans and strategy for the brands- Served as a bilingual (CHN&ENG) host & commentator for international events and conferences- Co-created Sina Sports-owned large scale events including FIBA-endorsed 3x3 basketball tournaments Sina Golden League and Sina Elite League. Key initiatives include Sina Sports 3x3 Golden League's agency partnership with Mediapro; broadcasting deal with beIN SPORTS, Fox Sports, ESPN and other broadcasters on 3x3 Golden League; sponsorship deal with Samsung, Tiancity, and others; and event cooperation with National Basketball League in Australia.- Key partnerships established include English Premier League, UEFA Champions League, Bundesliga, UFC, Manchester United, the tennis grand slams, PGA Tour, European Tour, the Masters, LPGA, and others.

Indianapolis , In, Us

- Activated all sponsorship programs (i.e. Protection Tour, International Bowl, Team Mom of the Year, etc.) and managing marketing campaigns for over 25 sponsors/partners of USA Football community- Managed the USA Football Grant Program, totaling over $2 million of funds awarded- Tracked and recorded program data and analytics, created marketing plans and recapped for programs - Initiated and established the 2017 Grants Scoring System boosted reviewing process by 6,000%

London, Gb

- Responsible for duties related to The University of Texas Athletics multi-media rights agreement with IMG College- Photographed and documented sponsorship exposure at Texas Athletics events- Fulfillment of all sponsorship elements, program distribution and organizing promotions

New York, Ny, Us

Program Coordination – Marketing Activation- Coordinated all aspects of marketing activations, including Kickoff Activation, NFL Super Bowl Truck Tour, NFL FLAG football program in terms of venue site checks, digital integration and promotion, communication with key partners and stakeholders, and supports in planning, promotion and coordinationPR, Marketing & Media Coordination- Supported on development and execution of PR and digital marketing campaigns- Executed social media and mobile initiatives- Communication with digital media teams for content-related work around NFLCHINA.com and NFL China social media accounts

Austin, Tx, Us

- Assisted COTA’s Media Relations team with management at the 2016 MotoGP- Assisted with the fulfillment of integrated partnership programs including signage, digital, hospitality and activation

Intern for The Secretary of Foreign Affairs, Scientific Research Sports Managing Department- Assisted Dr. Hong Ping to coordinate the sports scholars, professionals and officials from 20 more countries- Personally facilitated the whole operation management of Ebooks library for CISS- Assisted researchers in CISS with scientific researches on elites athletes training monitoring systems- Conducted the annual International Conference planning for sports science scholars worldwide

Atlanta, Us

Intern For News Assistant - Assisted CNN correspondent David McKenzie with major reports on China’s significant events - Scripted major reports on the China's big trial, Bo Xilai keeps up his counterattack / Baby trafficking tip of iceberg / Zoo in China substitutes dog for lion / professor builds villa on the 26th floor

Beijing, Beijing, Cn

Intern For Sub-Anchoring and News Reporter in News Clippinping, Dubbing, Vedio Editing - Assisted BON China Beat Anchor Neal Jones with major reports on China’s significant events

Master'S Degree, Master In Sports Management

Bachelor'S Degree, Broadcast Announcing And Presenting In English

Journalism Program, Journalism And Communication