Roger Yoder Email & Phone Number

Tokyo, JP

Reno, Nevada, US

Making better-for-you food products that nourish the body and mind. It’s our mission to create lasting connections between people, quality products and a healthier planet.​

Milwaukee, WI, US

• International Sales leader for a leading Agrifood ingredients producer, creating new business opportunities and optimizing relationships with key multinational and regional accounts.
• Achieved Top Salesperson in 2021 and 2022. (double-digit revenue growth)
• LATAM market development - Grew LATAM territory - double-digit revenue growth. Hired and managed account manager in Mexico.
• Market Trends/Demo program development - Hired and managed a Technical Account Manager in Jakarta. Adapted US Demo program to deliver in-person presentations to customers in APAC markets.
• Built a first for the company, Market Sizing and Tracking Model for global onion and garlic. Identifying key market and competitive trends and providing line of sight for the company's international strategy. Regularly.
• Worked with Quality Assurance, Logistics, Order Processing teams to minimize disruption during the pandemic supply chain crisis. Retained customer contracts during acute supply shortage and multiple price increases.

Mountain View, California, US

• Developing business relationships for an early stage Industry 4.0 startup leveraging AI and deep learning, helping manufacturers drive digital transformation for their manufacturing operations.
• Manage strategic account for a leading Japanese Automotive OEM. Collaborating with internal operations teams and navigating various customer stakeholder teams to drive successful POCs. Develop customer relationships at.
• Target new opportunities - researching market opportunities, pursuing prospective clients through networking and in-person visits. Managing the relationship with key distribution partner to expand business.

San Jose, California, US

• Lead a global team of competitive and market intelligence professionals, delivering insights to Sales, Product Management, Marketing, Strategy. Regularly present competitive updates and analysis to Executive staff.
• Influenced strategic initiatives with key competitive and market insights/recommendations – acquisitions, product roadmap, go-to-market strategies, pricing.
• Grew sales from $100M to a $2.4B run rate as a key contributor to the all-flash array strategic initiative.
• Performed as a key influencer in $800M SolidFire acquisition and NetApp’s HCI product development strategy.
• Restructured team to deliver higher quality deal support and enablement programs for Sales.
• Established a successful customer win/loss program, providing actionable insights to key decision-makers.

San Jose, California, US

• Delivered market and competitive intelligence on key competitors, market trends, threats and opportunities for the SMB and Consumer Business Units.
• Established the Competitive function. Coached other analysts on best practices.
• Optimized syndicated research coverage and sourced key market sizing models for the SMB market.
• Partnered with internal stakeholders and external agencies to coordinate market research projects.

San Jose, California, US

• Leader of the Norton business unit in Japan, and a corporate officer for Symantec Japan, overseeing 100 staff. Directed Product Marketing, Field Marketing, Brand, Advertising, Media Buying, PR, Market Research.
• Drove execution of Country Marketing plan, aligning with the country Sales team.
• Restructured local Marketing and Sales strategies to drive growth and regain market leadership position.
• Increased market share in the Japan retail channel from 18% to 35%+ levels.
• Repositioned Norton brand in the Japanese market, in the face of stiff local competition.

Redmond, Washington, US

• Lead Marketing initiatives for MSN Home Page, Hot Mail, IM, and Bing search. Responsible for Brand, Digital Advertising, and Media. Expanded headcount to 11 staff.
• Doubled Search share and achieved double digit increase in engagement for other key services.
• Executed buzz-worthy campaigns and events (ex. Rolling Stones 2006 Japan Tour Sponsorship).

Seattle, Washington, US

• P&L responsibility for Japan and Korea operations. Built organization, processes and systems from the ground up. Expanded headcount to 30 staff.
• Established Japan operation, growing from start-up to category leader.
• Grew Japan country revenues by 5X over 3 years. Increased market share from #18 to a #5 ranking.
• Developed partnerships licensing content through Yahoo Japan and other leading internet and mobile services.

Irvine, CA, US

• Lead Marketing for an $800M direct to consumer business. Managed $80M+ budget. Oversaw 50 staff. Responsible for Product Marketing, Field Marketing, Brand/Advertising, Media and Market Research.
• Executed Strategies that grew revenues 7x over 3 years. Achieved #1 share in Direct PC’s and #6 share among all PC companies in the home segment. Increased brand awareness from 25% to 80%.
• Successfully launched made-for-Japan products - All-In-One LCD Desktop and Mini Notebook.
• Managed key business partners - Microsoft, Intel, AMD, major Software and Peripheral companies.

Mba, Marketing

Ba, Economics

Research Fellowship, Economics

Intensive Summer Program, Japanese Language

Exchange Student, Japanese Studies