Roger Yoder

Roger Yoder Email and Phone Number

VP Marketing and Business Development @ Mary's Gone Crackers, Inc.
Tokyo, JP
Roger Yoder's Location
Mountain View, California, United States, United States
Roger Yoder's Contact Details

Roger Yoder personal email

About Roger Yoder

Accomplished Sales and Marketing professional with a record of leading teams to achieve strong revenue growth and agility in changing times. Impactful strategist skilled in identifying opportunities in the market and competitive landscape and turning insights into action. Extensive experience within the IT, Food, and Agriculture industries.Market and Business Development | Key Account Management | Sales and Marketing Planning Competitive Analysis | Market Analysis | Financial Analysis | Business Planning Expert in Asia Pacific Markets | Fluent in JapaneseContact: rogerwyoder@gmail.com

Roger Yoder's Current Company Details
Mary's Gone Crackers, Inc.

Mary'S Gone Crackers, Inc.

View
VP Marketing and Business Development
Tokyo, JP
Employees:
93
Roger Yoder Work Experience Details
  • Mary'S Gone Crackers, Inc.
    Vp Marketing And Business Development
    Mary'S Gone Crackers, Inc.
    Tokyo, Jp
  • Mary'S Gone Crackers, Inc.
    Vp Marketing And Business Development
    Mary'S Gone Crackers, Inc. Dec 2023 - Present
    Reno, Nevada, Us
    Making better-for-you food products that nourish the body and mind. It’s our mission to create lasting connections between people, quality products and a healthier planet.​
  • Sensient Natural Ingredients Llc
    International Sales Manager
    Sensient Natural Ingredients Llc 2020 - 2023
    Milwaukee, Wi, Us
    International Sales leader for a leading Agrifood ingredients producer, creating new business opportunities and optimizing relationships with key multinational and regional accounts.• Achieved Top Salesperson in 2021 and 2022. (double-digit revenue growth)• LATAM market development - Grew LATAM territory - double-digit revenue growth. Hired and managed account manager in Mexico.• Market Trends/Demo program development - Hired and managed a Technical Account Manager in Jakarta. Adapted US Demo program to deliver in-person presentations to customers in APAC markets.• Built a first for the company, Market Sizing and Tracking Model for global onion and garlic. Identifying key market and competitive trends and providing line of sight for the company's international strategy. Regularly presented in business reviews with the CEO and executive staff.• Worked with Quality Assurance, Logistics, Order Processing teams to minimize disruption during the pandemic supply chain crisis. Retained customer contracts during acute supply shortage and multiple price increases.
  • Drishti
    Business Development Executive
    Drishti Nov 2019 - Apr 2020
    Mountain View, California, Us
    Developing business relationships for an early stage Industry 4.0 startup leveraging AI and deep learning, helping manufacturers drive digital transformation for their manufacturing operations. • Manage strategic account for a leading Japanese Automotive OEM. Collaborating with internal operations teams and navigating various customer stakeholder teams to drive successful POCs. Develop customer relationships at all levels to the extend relationship more broadly across the organization.• Target new opportunities - researching market opportunities, pursuing prospective clients through networking and in-person visits. Managing the relationship with key distribution partner to expand business internationally.
  • Netapp
    Director, Worldwide Competitive Intelligence
    Netapp 2014 - 2019
    San Jose, California, Us
    Lead a global team of competitive and market intelligence professionals, delivering insights to Sales, Product Management, Marketing, Strategy. Regularly present competitive updates and analysis to Executive staff. • Influenced strategic initiatives with key competitive and market insights/recommendations – acquisitions, product roadmap, go-to-market strategies, pricing. • Grew sales from $100M to a $2.4B run rate as a key contributor to the all-flash array strategic initiative. • Performed as a key influencer in $800M SolidFire acquisition and NetApp’s HCI product development strategy. • Restructured team to deliver higher quality deal support and enablement programs for Sales. • Established a successful customer win/loss program, providing actionable insights to key decision-makers.
  • Symantec
    Director, Competitive And Market Intelligence
    Symantec 2011 - 2014
    San Jose, California, Us
    Delivered market and competitive intelligence on key competitors, market trends, threats and opportunities for the SMB and Consumer Business Units.• Established the Competitive function. Coached other analysts on best practices.• Optimized syndicated research coverage and sourced key market sizing models for the SMB market.• Partnered with internal stakeholders and external agencies to coordinate market research projects.
  • Symantec
    Marketing Director, Japan/Korea, Corporate Officer - Japan
    Symantec 2007 - 2011
    San Jose, California, Us
    Leader of the Norton business unit in Japan, and a corporate officer for Symantec Japan, overseeing 100 staff. Directed Product Marketing, Field Marketing, Brand, Advertising, Media Buying, PR, Market Research. • Drove execution of Country Marketing plan, aligning with the country Sales team.• Restructured local Marketing and Sales strategies to drive growth and regain market leadership position.• Increased market share in the Japan retail channel from 18% to 35%+ levels.• Repositioned Norton brand in the Japanese market, in the face of stiff local competition.
  • Microsoft
    Marketing Director, Online Services Division, Japan
    Microsoft 2005 - 2007
    Redmond, Washington, Us
    Lead Marketing initiatives for MSN Home Page, Hot Mail, IM, and Bing search. Responsible for Brand, Digital Advertising, and Media. Expanded headcount to 11 staff.• Doubled Search share and achieved double digit increase in engagement for other key services. • Executed buzz-worthy campaigns and events (ex. Rolling Stones 2006 Japan Tour Sponsorship).
  • Getty Images
    Country Manager, Representative Director, Japan/Korea
    Getty Images 2001 - 2005
    Seattle, Washington, Us
    P&L responsibility for Japan and Korea operations. Built organization, processes and systems from the ground up. Expanded headcount to 30 staff. • Established Japan operation, growing from start-up to category leader. • Grew Japan country revenues by 5X over 3 years. Increased market share from #18 to a #5 ranking. • Developed partnerships licensing content through Yahoo Japan and other leading internet and mobile services.
  • Gateway
    Marketing Director, Japan
    Gateway 1997 - 2000
    Irvine, Ca, Us
    Lead Marketing for an $800M direct to consumer business. Managed $80M+ budget. Oversaw 50 staff. Responsible for Product Marketing, Field Marketing, Brand/Advertising, Media and Market Research.• Executed Strategies that grew revenues 7x over 3 years. Achieved #1 share in Direct PC’s and #6 share among all PC companies in the home segment. Increased brand awareness from 25% to 80%. • Successfully launched made-for-Japan products - All-In-One LCD Desktop and Mini Notebook.• Managed key business partners - Microsoft, Intel, AMD, major Software and Peripheral companies.

Roger Yoder Skills

Competitive Analysis Strategy Product Marketing Marketing Strategy Start Ups Advertising Strategic Partnerships Marketing Communications Business Development Business Strategy Leadership Business Planning Team Management P&l Management Saas Cross Functional Team Leadership Market Planning Sales Management E Commerce Online Marketing Demand Generation Digital Marketing International Business Strategic Planning Brand Development Asia Pacific Scenario Planning Scenario Analysis Software As A Service Marketing

Roger Yoder Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Marketing
  • Michigan State University
    Michigan State University
    Economics
  • Rikkyo University
    Rikkyo University
    Economics
  • International Christian University
    International Christian University
    Japanese Language
  • Konan University
    Konan University
    Japanese Studies

Frequently Asked Questions about Roger Yoder

What company does Roger Yoder work for?

Roger Yoder works for Mary's Gone Crackers, Inc.

What is Roger Yoder's role at the current company?

Roger Yoder's current role is VP Marketing and Business Development.

What is Roger Yoder's email address?

Roger Yoder's email address is ro****@****ail.com

What is Roger Yoder's direct phone number?

Roger Yoder's direct phone number is +140882*****

What schools did Roger Yoder attend?

Roger Yoder attended The University Of Chicago Booth School Of Business, Michigan State University, Rikkyo University, International Christian University, Konan University.

What skills is Roger Yoder known for?

Roger Yoder has skills like Competitive Analysis, Strategy, Product Marketing, Marketing Strategy, Start Ups, Advertising, Strategic Partnerships, Marketing Communications, Business Development, Business Strategy, Leadership, Business Planning.

Who are Roger Yoder's colleagues?

Roger Yoder's colleagues are Jose Cazares, Daniel Curiel, Maria Ruiz Lopez, Delandrey Johnson, Raquel Blowers, Shadik Basha, Mark Bebar.

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