Roghan Mckerlie Email & Phone Number

North Sydney, Nsw, Au

Sesto San Giovanni, Milan, It

Head of Digital for Campari Group Australia - driving transformation across iconic brands Wild Turkey Bourbon, Aperol Spritz, Campari Bitter, Skyy Vodka, The Glen Grant, Espolon Tequila, Truly Hard Seltzer, American Honey, and many more. Primary responsibility for developing and deploying digital transformation strategies and disruptive media activations to win consumers' heads, hearts and choices via direct connections and efficient journeys driving long-term advocacy.

Pyrmont, Nsw, Au

Rogues Gallery works with some of the planet's best-known companies, such as the Campari Group Australia, which includes incredible brands such as Aperol, Wild Turkey, Skyy Vodka, Espolon Tequila. Rogues Gallery is a digital transformation studio crafting meaningful change management strategies, from audits to road maps to tactical engagement strategies from software application adoption to content creation driving customer loyalty. Our turn-key approach results in transformation strategies to match your business goals. We help you connect with the right audience with the right message at the right time.Our content ninjas craft engaging content leveraging the latest technology from offices in Sydney, Bali and Jakarta. Aslifelongong storyteller and certified digital content Jedi, I launched Rogues Gallery as a purpose-built company that runs a “message first, the medium second principle”. From crafting disruptive content strategies via journey mapping to tactical social-proof content pillars such as filming-and-editing snackable video content, we help organisations and brands be part of the only conversation that matters... your customers! http://www.roguesgallery.com.au

Denpasar, Bali, Id

My Responsibilities:- Design effective content marketing strategies targeting meaningful customer engagement - Support new business opportunities via the proposition of innovative content marketing ideas- Identify unique content marketing opportunities for existing clientele - Drive revenue and productivity for the Content services and Creative teams- Manage the Content services and Creative team members (7+ people)My Actions: - Consulting to devise overarching business strategy - Designing tactical activations in light of strategy - End-to-end video production, including field producing, directing, hosting and delivery of final edit - Devising content distribution plans ensuring a powerful multichannel approach - Content audits creating an inventory & value assessment of what content a business has - Gap Analysis to identify what content opportunities a business is missing - Publishing & migration plans highlighting what needs to be populated, where, by whom, how etc- SEO hygiene to review what Google likes (discover-ability) v.s. what you're producing - Copy and script-writing - Content Management System custom training, including guides and group training

Denpasar, Bali, Id

Key focus on project management and delivery of fast-turn around content marketing builds, including social campaigns, websites, video production, copywriting, SEO audits and recommendations.

Ca

My responsibilities included developing the content marketing strategy for the Martin Clinic. Strategy executions included the shooting and distributing of a weekly video as part of its regular e-newsletters, a website restructure with a focus on providing a flexible CMS that enabled quick-and-ease publishing of content 'health articles', and banner campaigns.

Sydney, Nsw, Au

- Produced and led the joint-venture 'Black Knight' campaign between Waves Magazine (Next Media) and Fuel TV (Premier Media Group) - Hosted the three-part series with Carissa Walford - Hosted monthly TV vignettes 'Waves World'

- Drive the magazine to its monthly print deadline - Increase readership via a variety of key strategies including DVD value ads, joint-venture opportunities with Fuel TV and the creation of a website extending the Waves offering to digital channel - Manage the editorial team (5+ people)- Determine the key editorial content stories and cover lines- Create a magazine environment that was attractive for brands to advertise in- Produce 6 or more surf films per year to act as cover-mounts to help increase sales

- Corporate copy writing for monthly newsletter- Blog contributor - Internal comms

My responsibilities included defining the weekly publishing plan, including the hierarchy of cover and feature articles. Chasing down potential stories, including the coordination of interview subjects and copy writing. Editing and developing creative headlines.

Macquarie Park, Nsw, Au

My responsibilities included day-to-day delivery of crafted stories to the news desk. As a journalist, the focus was on turning around high-quality stories that would engage readership.

Bachelor, Media Communications & Politics

Education record