I believe in leading the adoption of innovations, co-creation, and true customer centricity. In my professional career, I realized that TRUE customer centricity is key to business success. TRUE customer centricity is about sincere interest in the well-being of customers, through adopting innovations very early in the process and co-creating (new) solutions together - the TRUE difference between selling & co-creation. To fuel that process, in my current role as VP for Global Sales & Marketing at TIP Trailer Services, I visualize everything through the eyes of the customer and stimulate the thinking process by asking the right questions and fostering a true dialogue, which helps turn ideation into reality.If you are a believer in TRUE customer centricity, early adaptation of innovations and co-creation, I would love to connect with you!