Rogier Van Der Werf

Rogier Van Der Werf Email and Phone Number

Brand Strategy | Marketing Consultant | Creative Strategist | Freelance @
Rogier Van Der Werf's Location
Amstelveen, North Holland, Netherlands, Netherlands
Rogier Van Der Werf's Contact Details

Rogier Van Der Werf work email

Rogier Van Der Werf personal email

Rogier Van Der Werf phone numbers

About Rogier Van Der Werf

I'm passionate about helping brands stand out and succeed in today's fast-paced world. I've honed my skills in brand strategy, marketing, campaigning and team leadership. I love tackling tricky marketing puzzles to make brands thrive and grow, especially in a consumer landscape where there's so much noise and little attention to go around. I get energy from working together in cross-functional teams that collaboratively pursue a common goal. Success is always shared. Specialities: Brand strategy, Media & engagement planning, Advertising, Digital & social media, Customer experience management, Insight & research, Marketing transformation, Team leadership & Building high performance teams.

Rogier Van Der Werf's Current Company Details
VDW Merk Strategie & Advies

Vdw Merk Strategie & Advies

Brand Strategy | Marketing Consultant | Creative Strategist | Freelance
Rogier Van Der Werf Work Experience Details
  • Vdw Merk Strategie & Advies
    Brand Strategy Director & Consultant
    Vdw Merk Strategie & Advies Apr 2023 - Present
    Amsterdam, North Holland, Netherlands
    Create new futures for your brand and become an antidote to apathy! I help brands to achieve enduring marketing success and growth in a fast changing world of media & technology abundance and attention scarcity. Ex Ogilvy (WPP), DDB, RAPP (Omnicom), PwC, adidas and more.
  • Ing
    Head Of Advertising | Expert Lead Creative Excellence
    Ing Jun 2022 - Apr 2023
    Amsterdam, North Holland, Netherlands
    Developed and implemented the new brand campaign, several product campaigns and the women’s football sponsorship campaign for ING. Managed the advertising team with 6 direct reports.
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  • Ogilvy | Social.Lab Amsterdam
    Global Strategy Director
    Ogilvy | Social.Lab Amsterdam Sep 2017 - May 2022
    Amsterdam Area, Netherlands
    Crafted and launched impactful brand strategies and award winning creative campaigns for well-known brands like ASICS, Volleyball World, Coca-Cola, Sennheiser, Ford, KFC, AMEX, Philips, Make-a-Wish and Sea Shepherd. Member of the NL management team.
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  • Insided
    Head Of Strategy Consulting & Community Management
    Insided Apr 2016 - Aug 2017
    Amsterdam Area, Netherlands
    Head of the InSided consulting team responsible for driving digital strategy & community success of our clients' online communities. Worked for clients such as Sonos, Soundcloud, KPN, Philips Brazil, NOS Portugal and Tele2. Member of the NL management team.
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  • Adidas
    Director Consumer Engagement
    Adidas Apr 2015 - Mar 2016
    Amsterdam Area, Netherlands
    Designed omni-channel consumer engagement programs to elevate brand leadership and ensure sustainable business growth for the brand across channels. Initiated programs in Japan, USA, France (EMEA), Turkey, Russia, SEA, Australia and Pacific.
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  • Ddb & Tribal Worldwide, Amsterdam
    Strategy Director
    Ddb & Tribal Worldwide, Amsterdam Mar 2012 - Mar 2015
    Amsterdam Area, Netherlands
    Crafted and launched impactful brand strategies and award winning creative campaigns for well-known brands such as KLM, ExxonMobil, Ziggo, NUON, Centraal Beheer Achmea, Menzis and adidas.
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  • Rapp
    Strategy Director
    Rapp Mar 2012 - Jan 2014
    Amsterdam, The Netherlands
    Crafted and launched impactful brand strategies and award winning creative campaigns for well-known brands such as KLM, KLM Flying Blue, Airmiles, Unicef, Ziggo, NUON, ExxonMobil, Novartis and Centraal Beheer Achmea.
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  • Capgemini
    Principal Consultant
    Capgemini Aug 2007 - Feb 2012
    Utrecht
    Developed and implemented marketing-, strategy-, go to market- and transformation programs for KPN, Vodafone, UPC, Tele2, Orange, Rabobank (Rabo Mobiel) and ABN AMRO.
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  • Pretium
    General Manager
    Pretium Dec 2006 - Aug 2007
    Business Leader Telecoms, introducing new services and products to the company's portfolio.
  • Versatel
    Market Manager Business Services
    Versatel Dec 2000 - Dec 2006
    Business leader for the service delivery and operations teams for the Dutch SME market. Started as Product Manager (2000), became Manager Dealer Channels (2001) and Manager Business Operations (2002).
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  • Pricewaterhousecoopers
    Senior Consultant
    Pricewaterhousecoopers Feb 1998 - Dec 2000
    Crafted product marketing propositions and go to market strategies for (new) mobile operators such as IDEA (Orange Poland), TIM (Italy) & Swisscom (Switzerland), KPN International, Telfort (NL), GEBE (St. Maarten).
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  • At&T-Unisource
    Jr. Product Manager / Market Analyst
    At&T-Unisource May 1995 - Nov 1998
    Depicted and analysed (strategic) marketing intelligence insights, data and competitive knowledge for sales & product marketing teams to support strategic direction and decision making.
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Rogier Van Der Werf Skills

Marketing Strategy Strategy Digital Marketing Marketing Social Media Marketing Multi Channel Marketing Telecommunications Management Consulting Marketing Communications Digital Strategy Marketing Management Brand Management E Commerce Online Advertising B2b Product Management Product Marketing Business Development Analysis

Rogier Van Der Werf Education Details

Frequently Asked Questions about Rogier Van Der Werf

What company does Rogier Van Der Werf work for?

Rogier Van Der Werf works for Vdw Merk Strategie & Advies

What is Rogier Van Der Werf's role at the current company?

Rogier Van Der Werf's current role is Brand Strategy | Marketing Consultant | Creative Strategist | Freelance.

What is Rogier Van Der Werf's email address?

Rogier Van Der Werf's email address is ro****@****ail.com

What is Rogier Van Der Werf's direct phone number?

Rogier Van Der Werf's direct phone number is +312042*****

What schools did Rogier Van Der Werf attend?

Rogier Van Der Werf attended Universiteit Van Amsterdam, Göteborgs Universitet.

What skills is Rogier Van Der Werf known for?

Rogier Van Der Werf has skills like Marketing Strategy, Strategy, Digital Marketing, Marketing, Social Media Marketing, Multi Channel Marketing, Telecommunications, Management Consulting, Marketing Communications, Digital Strategy, Marketing Management, Brand Management.

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