At The Concept Artisan, I believe in creating spaces and experiences that do more than just function—they resonate. I combine creativity and strategy to craft immersive, emotionally engaging F&B and hospitality concepts. With over 20 years of European and Middle East experience, my approach is grounded in storytelling, thoughtful design, and deep market insights, ensuring every project is as authentic as it is innovative.From concept development to brand identity, I focus on crafting cohesive narratives that bring every detail into harmony, creating spaces that leave lasting impressions and connect deeply with guests.

FLIP is a young and passionate firm established in 2014 stemming from a sister company, Flip Jordan, which was born in 2009. Flip specialises in concept creation and turn key project management to first time entrepreneurs as well as established brands and hotels. We collaborate with award wining ID firms and we have an in-house design team. At Flip we are ex hotel GM's, restaurateurs, club owners and marketing professionals with experience working for international brands across the globe. We also provide brokerage and advisory services for sellers, operators, restaurateurs and investors.A few of our projects include:Cubano Lito Dubai - Cuban inspired food and drinks at the Ibis One hotel, DubaiRavioli & Co - Authentic Italian - DubaiRARE Markets- a butchery concept - KSACafe Voliere - KSAThe Rice and the Noodle - QatarLaLiga Lounge - La Liga sports lounge - QatarIn process:BOHO Social - Qatar, to open Q1 2019Brunch & Cake - a franchise from Barcelona - UAE Flagship to open Q1 2019

I’m originally from a small town in The Netherlands called Hoorn. I studied hotel management in Amsterdam, where I lived for 12 years before I journeyed to the Middle East in 2009. While I loved the hospitality business, my passion for photography burned stronger each year, ignited by travels to far off places. I fell in love with spaces, places and faces through the lens of my camera and soon I was itching to make it a full time pursuit. In recent years, my work as a hotelier has given me the opportunity to direct and participate in photo shoots with renowned photographers both behind the scenes and behind the camera. Hotels are great practice grounds for photography as they are microcosms of society – people, architecture, art, food, fashion, the subject matter is endless.So why the name HONEST? The single thread that seems to link most of my photos and one that is often mentioned by my lovely group of encouraging friends and colleagues is that my images always seem pure, direct and HONEST. Truly soulful photography needs little staging, just gut instinct and an absolute love for the subject.Most HONEST of all is finally being honest with myself, after nearly 17 years as a hotelier : It’s a great career, but time to follow my passion, take a leap of faith and let the camera take me where it will go. "Choose a job you love, and you will never have to work a day in your life."Confucius

Headquartered in Dubai, Meraki & Modus is a boutique Concept & Strategy firm that provides business ideation as well as a powerful strategic path. We are essentially a “think tank”, developing visionary concepts and strategies for only four sectors: Property, Hospitality, Food & Beverage and Retail. After spending decades at the most senior levels with mega property developers and global hotel power players, we took that expertise and are using it to craft concepts and strategies that are informed, thoughtful and differentiated, borne out of our years of insider experience.Some of our projects include:The Promenade at Park HyattThe Brass Coffee & Community Tranzeet & Flour & Stone for Dubai AirportMastiTing Irie BarsalataThe Restaurant at The Address BoulevardThe Daily at the RovePinza! Galvin DubaiDemoiselle by Galvin

The Domain Bahrain is an innovative “hotel-club concept” designed to offer a socially charged members club with the added benefit of hotel rooms. This 36-story, 131-key property in Manama’s Diplomatic District focuses on sociability, entertainment and technology.Modernist and social, The Domain’s slogan “Stay Work Play” represents the blur between business and leisure in the guests’ lives. The emphasis on social spaces is highlighted by the quirky, reverse-mix of the hotel-club’s dining and entertainment outlets outweighing the rooms and suites offering. Other facilities at The Domain Bahrain include Vie Spa and Vie Fitness, 375m² of meeting space and nine restaurants and lounges including Txoko, a Basque sky lounge; grill room Le Sauvage, Uniquely South of France at Le Domain [34], as well as an exciting Japanese restaurant, lounge and bar called Imari on the 35th floor.

* Responsible for pricing, availability and market segment management to maximize revenue in all departments.* Maintain market intelligence that supports decisions involving revenue. * Ensure a strategic approach is applied to review and assist with the maximization of revenue and development of sustainable initiatives.* Compile and synthesize market intelligence, trend statistics to identify market changes, competitor actions / reactions, and identify opportunities and threats.* Maintenance of systems and procedures to ensure all revenue relate systems are kept up to date with accurate data according to company standards.* Streamlining processes and implementing revenue strategies Develop the team and its individual skills to bring performance to the highest possible level.* Responsible for all Marketing & PR Activities* Responsible for Brand Improvement (Re-branding)

Sales Director for three properties, comprising 191 hotelrooms and 71 apartments. Motivating and coaching the sales team, and implementing a successfull qms management system, which helps to improve the department performance. Also handling Marketing, PR and establishing online strategies for all three properties..

Revenue ManagerRevision of GDS/CRS. Implemented new corporate website, booking engine & CRS, PPC an SEO. Result: an increase of last years total year revenue by 65% in the first 4 months of implementation.ISO Project ManagerCoordination and Managing the implementation of an Integrated Management system consisting of 2 ISO (ISO 9001:2008 & 22000:2005) certificates and 1 BSI (OHSAS 18001:2007) Certificate.Interact with the department heads/ leads to understand the existing process anddocument the same. Set and document workflow/ procedures for all departments. Training arranged for the quality team. Monitor effectiveness of the Quality Assurance process/ workflow Perform annual performance review for all process.

Implementing, training & consultation of online Property Management System for small to medium size Hotels.

Assitant ManagerRevision of PMS from offline to Online. Revenue management, Contracting, Sales & Marketing

• Selling and advising in Microsoft IT trainings• Process and Relation Management• Handling and resolving face to face and telephone inquiries and complaints• Responsible for budget control• Realizing monthly and quarterly targets