• Responsible for Mastercard’s Global Merchant Offers Program market enablement, including merchant offer strategy, CRM Strategy, partnership management, new market development and budget management• Hired and managing team of five global reports to develop and execute merchant offer strategies in AP, LAC, MEA, EU, and North America• Manage global aggregator partnerships and contract negotiation for new markets• Created Mastercard’s first Offers email CRM program to communicate offers directly to card members• Develop reporting and success measurement strategies to assess partnership offer performance

• Developed and launched the OFF 5TH Rewards program from the ground up, including business requirements, project management, member benefits, marketing plans, associate/agent training, KPI forecasts, and program P&L• Led the customer lifecycle strategy for rewards members across the organization to meet aggressive program goals, collaborating with Technology, Brand Marketing, Operations, Merchandising, Customer Service, and Finance• Developed and owned the member lifecycle journey, inclusive of stores, website, email and mobile app• Hired and managed team of three to execute CRM/Loyalty customer marketing strategies• Created the personalization roadmap for the loyalty program, including technology development, program enhancements, new member benefits, and strategic partnerships• Report on program performance/KPIs across channels to senior leadership and business unit leadersNET RESULTS:• Generated 25MM in incremental revenue and surpassed all year one program KPIs, including 2MM enrolled members, 55% program penetration rate, 49% uplift in AOV and 2X AOF in seven months• Achieved 2X Return On Email from trigger campaigns created for the program• Recognized by Loyalty360 2022 "Best in Class" Awards for Program Vision

• Developed, launched, and managed Foot Locker’s award-winning, omni-channel cross-brand loyalty program, FLX• Owned the omnichannel CRM strategy for North American Foot Locker loyalty members• Designed customer lifecycle journeys and points redemption strategies for members and non-members across channels, including retail, website, email, push notifications and SMS• Managed team of ten in the day-to-day operations for the loyalty program, including brand marketing, email, member redemption, Risk, Finance/Accounting, and Program P&L• Coordinated business initiatives for the loyalty program with the company’s six brands: Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, and EastbayNET RESULTS:• Surpassed first year KPIs and business metrics for the new program in 10 months, acquiring 15MM+ new members, 40% increase in spend, and 50% increase in order frequency • Achieved Top 3 rank in Newsweek’s annual “America’s Best Loyalty Programs 2021” across two categories• Recognized by Bond Brand Loyalty as one of the Top Loyalty Programs of 2021

• Led the marketing team to develop strategies and engagement initiatives for Progyny’s B2B and B2C audiences. Responsible for direct marketing, advertising, social media, collateral development, conference strategy and logistics, content marketing, thought leadership and member engagement • Revamped entire corporate branding, sales and member-facing marketing materials, including sales collateral, corporate and client videos, social media, conference presence and corporate messaging, to reflect an integrated, new company brand and mission • Responsible for creating Progyny’s content marketing initiatives, including whitepapers, sales communications, social media, video scripts, RFI/RFP responses, and speaking proposals• Developed a comprehensive member engagement strategy for 31 new and existing clients, including 50+ live events over an eight week period, online webinars, educational seminars, collateral and video content

• Developed integrated marketing strategies and campaigns for Guardian’s B2B and B2C audiences, including brokers, employers and consumers. Marketing channels utilized include: direct response, email, SEO/SEM, retargeting, digital advertising, paid search, account-based marketing, and social media. • Produced marketing content, infographics and videos to promote Guardian products, brand awareness and thought leadership research, including the Annual Guardian Workplace Benefits study. • Awarded “Excellence for Digital Materials” from the Insurance and Financial Communicators Association (IFCA) for creative work developed for our social media channels• Utilized data analytics develop the first customer profile segments for targeted Guardian marketing initiatives. Generated 300% growth in incoming leads from lead generation using developed segmentation

• Develop marketing strategies for Amex’s key merchant payment partners in the retail, travel and B2B industries, utilizing direct response, digital advertising, and proprietary Amex marketing channels. Client partners included: Delta, FedEx, UPS, GoDaddy, Coach, Keurig and DSW • Selected to join Amex’s newly created digital advertising team, marketing and executing targeted digital ad campaigns for 60+ Amex merchant partners. Personally drove 1.6MM in revenue through the new program• Managed the LoyaltyEdge Rewards platform for Amex banking clients as part of the Enterprise Growth organization, exceeding revenue goals by 30%• Developed new “Small Business Indicator” segmentation model for Amex B2B customers. Received “Amex Innovation Award” in recognition for creating unique marketing strategies for merchant partners

• Oversaw corporate marketing initiatives in the US, Europe, and Asia• Created marketing strategy for online futures and foreign exchange trading software platforms• Managed launch of company’s Investor Relations department for IPO • Supervised internal Art Direction staff and external public relations firm• Launched international corporate website and unified branding across seven Refco online properties• Create corporate and product marketing collateral, including print ads, online banners, sell-sheets, and brochures

• Directed annual marketing plan and strategy – 57% of 2004 revenue originated from Marketing leads• Developed innovative sales lead generation program – increased monthly lead average by 68%• Improved company search engine optimization strategy – attained top 10 listings for key search terms• Created integrated email and direct mail marketing campaigns, marketing collateral, and sales tools • Managed five departmental staff members, corporate marketing budget, and CRM system

• Managed marketing strategy with emphasis on lead generation – 52% of clients resulted from marketing initiatives• Pitched company expertise and services to the media – media placements included The Wall Street Journal, Barron’s, CNBC TV, Fortune, The New York Times, Risk Magazine and BusinessWeek• Authored industry articles, corporate white papers and press releases• Executed and analyzed results of email and direct mail marketing campaigns• Developed creative for print advertisements and marketing sales collateral