Provide leadership for strategic planning, consumer insights, product development, and marketing. Promoted to Vice President in 2008

Led the strategic planning, development and management of the global $700 million surface care cate¬gory. Oversaw a $30 million advertis¬ing budget and an eight person cross-functional team comprised of marketing, research and development, project management, and advertising functions

Established the vision, strategy, and action plans to increase market share and accelerate sales growth of the surface care category in the Asia-Pacific region. Propelled achievement of an eight-person team encompassing marketing, research & design, manufacturing, package engineering, and sales professionals.

Established the vision, strategy, and action plans to increase market share and accelerate sales growth of the surface care category in the Asia-Pacific region. Propelled achievement of an eight-person team encompassing marketing, research and development,, manufacturing, package engineering, and sales professionals.Key AchievementsBoosted sales from $28 million to $33 million while consolidating category items from 46 to 33.Created antibacterial cleaner segment in Australia through launch of Pine-O-Cleen antibacterial cleaners, increasing market share from 8% to 14% and moving brand from # 3 to # 1 position within in a competitive market.Replaced an existing regional brand by launching Easy-Off Oven Cleaner; expanded the category market share from 14% to 30%.

Earned several promotions by demonstrating a commitment and focus on building brand equity and market share. Championed large-scale marketing initiatives from start to finish, including strategic planning, team building, and logistics. Penetrated new markets and expanded existing market share to produce multimillion-dollar gains.Key AchievementsPlanned and launched the first umbrella advertising campaign for the Lysol brand.Introduced new products and directed marketing efforts that led to 20% increase in sales of the $60 million Lysol All Purpose Cleaner brand.Managed the $40 million Ogilvie Hair Care franchise; led the development and launch of mutli-sku'd hair styling and hair coloring lines. Built Ogilvie Home Permanent market share from 43% to 52% in one year.Contributed to new product development and line extension launches for Chubs, Diaparene, and Wet Ones brands, valued at $60 million.