Roham Heidari Email & Phone Number

We create mobile games in MinisNow focused on our latest title "Mindblow", a creative twist on word guessing games :DCheck it out at: https://minis.dev

Germany

Germany

- Adivery is a mobile advertising platform (similar to Applovin)- Contributed to Yektanet's Adivery achieving over 50% market share, integrating with 500+ games/apps.- Led a team of 6, driving client support and growth through strategic goal translation.- Established 500+ game/app developer partnerships, ensuring seamless platform integration.- Secured exclusive partnerships with more than 6 leading game studios in Iran- Collaborated closely with the advertising team on campaign development, from content creation to targeting strategies, resulting in an average 50% increase in eCPM- Managed cross-functional teams, achieving over 20 million daily ad impressions.

Tehran, Tehran Province, Iran

- Led Maskan Bank app development, delivering iterative updates over a year, now serving over 2M users.- Consulted on UX/UI, enhancing design across 70+ app pages for the bank IT team and stakeholders.- Managed backlog with Scrum and Agile, ensuring consistent pace and quality of releases.- Provided detailed process and feedback reports to stakeholders and C-levels in the bank.- Crafted the roadmap and allocated daily actionable tasks to a 3-member development team

Product:- Led vision, design, and development of 6+ apps and games, including 'Aftabe' (4M users) and Memoji (2M users), Chizz (+500K users), contributing to a total user base of over 8M- Led Chizz (UGC-based social media) from craft and reached over 100K DAU in 6 months- Led Memoji (tailor-made gif and stickers) from craft and reached over 200K DAU in 1 year - Supervised and scaled the product teams from a 3-person startup to a 25-member team in 5 years.- Analyzed user behavior and feedback to define changes, from design features to specific tasks.- Developed and supervised a data-driven task backlog, leading teams to achieve targeted objectives.- Collaborated with product owners to define business models, roadmaps, and KPIs/OKRs- Forged alliances with major telecom operators like MTN and MCI, expanding Value-Added Services (VAS) offeringsMarketing:Memoji:- Conceived, designed, and executed user acquisition (UA) campaigns for Memoji, achieving a 10% conversion rate in influencer marketing- Successfully drove over 2 million downloads with a CPI as low as 10 cents.Chizz:- Originated and directed 'Chizzgap,' a talk show for marketing the Chizz application.- Resulted in more than 500,000 installs.- Recognized as the most viewed internet show of the year in Iran.Episode:- Attained over 100,000 installs with a CPI under 50 cents.- Generated over 5 million views and acquired 40,000+ followers on Instagram

Master Of Science - Ms, Human Computer Interaction

Master Of Business Administration - Mba, Marketing