- Resident of Protiviti's iNNovation hub – a highly competitive residency focused on incubating ideas and accelerating innovation. Led Design Thinking sessions via Mural, adopted Agile Methodologies & developed frameworks to expand Protiviti’s partnership with external stakeholders- Key contributor to a $5M+ anti-money laundering project, conducting in-depth analysis of 25+ bank customer profiles weekly. Utilized analytical skills and financial expertise to lead the assessment of high-risk customers- Built a Creative Matrix for a global client to help inform new asset creation and media placements allowing for A/B testing with new images, calls to action & emoji testing through competitive ethnographic research- 1 of 20 Members of the Foundations Leadership Council – working with firm leadership to enrich the consultant experience across the country through Design Thinking, webinars, action plans & feedback to impact cycles- 1 of 6 Consultant Ambassadors for the New York Office (NYO) – leading planning, budgeting & execution of events for over 300 consultants in the NYO- Led the metaverse project to consider GTM solutions including blockchain, VR/AR & NFT’s- Built a standardized Digital Presence Assessment to understand clients digital pain points

Exploring life's depths through honest conversations with my best friend & co-host, Ribhav Kapur.

Worked at the Men’s T20 World Cup 2024 and:A. Led a team of 100+ volunteers, ensuring effective coordination and smooth operationB. Formulated strategic plans on resource allocation, operational efficiencies & addressing real-time issuesC. Oversaw broadcast & media communications, facilitating timely information dissemination

A. Oversaw sports ambassador and creator partnerships, ensuring content delivery alignmentB. Garnered a 1.5x increase in Click Rate% on Mobile Push by understanding user behavior patternsC. Achieved a 3x increase in Email Open Rate% through subject line & content optimization

• Responsible for running the Instagram and Facebook accounts for the club and creating content for the same.• Focused on increasing user engagement through social media platforms. Garnered a 100% organic increase in followers on Instagram.

Responsible for all Marketing Communication across Kings College London while simultaneously being present at events with the company for all Direct Marketing Communication!

- Created a research project on conversational commerce (chatbots) to understand how forming intimate relationships with customers through messaging would benefit the YNAP business model.- Prepared a comprehensive project on customer insights between a high average purchase value brand and a medium average purchase value brand through analysing excel data (Moncler vs Armani).- Assisted and collaborated with the team to determine which product management and mystery shopping tool would best suit the business.

• Assisted the team with capturing and analysing social media metrics through extracting data using API’s for Facebook and Twitter.• Wrote a research paper comparing traditional airlines to budget airlines. Goal : to gain an understanding of how budget airlines are rising in importance and simultaneously analysing the different methods through which they monetise their business models.

• Member of the ‘Observer Program’ that had overall responsibility for event operations.• Worked trackside with organisers and athletes to ensure events were running on time and athletes were prepared in the call room.