• Create Confidential and implement marketing campaigns using tools like Journey Builder, Email Studio, and Automation Studio.• Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.• Create Triggered sends for continuous flow and provided sample REST API payloads.• Deliver support in the areas of SFDC Confidential configuration, administration, reporting, data migration, solution design and project coordination.• Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.

• Performed the roles of Salesforce.com Developer in the organization.• Interacted with various business user groups for gathering the requirements for Salesforce.com CRM implementation.• Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.• Active contributor to Salesforce MVC Communities.• Updated and repaired outdated SQL database.• Responsible for JIRA and Salesforce Administration.• Worked in creating relationship models in Salesforce based on Current Siebel data model used.

• As a SFDC developer interacted with various business areas to gather requirements and develop data model to suit complex business needs.• Worked closely with project managers, architects, team leads and stakeholders to gather project requirements, to get approvals for completed work, and to know future vision of the project.• Involved in Service cloud and Sales cloud for Implementation/Customization.• Developed APEX triggers, classes, Test methods & Visual Force pages to implement the custom functionality.• Customized standard salesforce objects like products, price books, case management and solutions.• Administered Salesforce.com SFA setup, which involved modifying roles and profiles, creating/modifying dashboards/reports and managing users.

• Created relationships among objects using Lookup and Master-detail relationships.• Worked on various Salesforce.com Standard objects like Accounts, Opportunities, Leads, Campaign, Events, Tasks, Contacts, Cases, Reports and Dashboards. • Created various Profiles, Roles, Page Layouts, and Record Types and configured the Permissions based on the Organization hierarchy requirements. • Implemented Data Loader through the Command Line Interface to extract the data from database• Created workflow rules and defined related tasks, Email alerts, and field updates. • Created and maintained the documentation for Design, Migration, Integration and Training. • Involved in deploying applications from Sandbox to Production. • Developed Custom Reports and Dashboards as per given requirements.

• Interacted with Business users for analysis, requirements gathering and development.• Performed detailed analysis of technical and business requirements.• Worked on different CRM platforms like Veeva, ServiceMax and closely with business partners to realize the full implementation capabilities into Salesforce CRM.• Experienced in Customization and developing of ServiceMax components SFM (Service Flow Manager), SFW (service Flow Wizard), scheduled SFM and SFM Data validation rules.• Implemented Veeva app on SFDC platform.