Implemented end-to-end solutions on the Salesforce Marketing Cloud platform, including Marketing Cloud Connect setup for seamless integration with Salesforce CRM.Developed complex customer journeys, automation workflows, and triggered sends to enhance personalized communication with clients.Ensured all email marketing campaigns complied with the CAN-SPAM Act regulations, protecting the company from legal and financial repercussions.Developed and deployed automated SMS marketing campaigns using Mobile Connect, optimizing engagement and driving conversion rates for company’s diverse portfolio of brands.Implemented robust unsubscribe mechanisms in Salesforce Marketing Cloud, ensuring compliance with CAN-SPAM Act requirements for opt-out processes.Developed and executed mobile messaging campaigns, including SMS and MMS, using Mobile Studio to engage customers and drive conversions.

• Analyzing, configuring, testing, and implementing the technical aspects of Workday JPA (Job Profile Alignment) project. Implementation of Core Confidential, Onboarding, Recruiting, and Career Development modules of Workday.• Responsible for Payroll table maintenance; Create annual Payroll Calendars. Designed a BIRT Layout for the payment advice notifications to the suppliers. Developed EIB Outbound for Gentex (Journals and bank transactions).• Developed custom EIB templates to streamline data loading for various business processes, optimizing data transformation and reducing manual data entry efforts.• Conducted security audits and assessments to ensure compliance with industry regulations and internal security policies, identifying and remediating potential security vulnerabilities. Worked in full life cycle implementations Workday HCM using modules such as HR, Management, Position Management, Profile Management, Payroll, and manager and Employee self-service modules. • Facilitating the smooth transfer of data from Workday to external payroll systems, reducing manual data entry and eliminating errors.• Led EIB configuration projects, collaborating with cross-functional teams to gather data requirements and ensure data accuracy and integrity during the import and export processes.• Worked on implementing all building blocks of the Workforce Time and Attendance module as well configure the web server and app servers for the Workday environment.• Successfully migrated data from legacy systems to Workday using EIBs, ensuring smooth data transfer and data consistency across platforms. Experienced in maintaining and providing a day-to-day support of Workday HCM Business processes e.g., Hiring, Performance, Security, and management.

Responsible for requirement gathering to run the campaign, designing and execution of Campaign.Experience End to End Campaign Management that involves Multi- Channel Solution (Email, SMS, Direct Mail), Designing schema, Input forms, Web Forms & Surveys, typology etc.Created the reporting workflow where the workflow will send the reporting to stakeholder. Reporting contains the KPI of all the emails which were sent via Adobe campaign classic.Understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach and develop an appropriate, campaign-specific testing approach.Created the personalization blocks for transactional email templates.Monitored the Adobe campaign PROD instance to make sure that none of the technical and automation workflow failed or paused. To make sure that all the workflows are keep alive, I have created the keep alive technical workflow which runs every 15 mins and check the status of the workflows, if they are paused or failed then it will send the alert to workflow supervisor and restart the workflow.Worked on experimentation campaign where I have created the workflow which segment the audience to control, and treated category and we send email to either one of the category audiences and then monitor the performance of email that was send to them.Design, develop, deploy, and monitor campaigns using the Adobe Campaign Classic Management tool.Involved in preparing HLD (High Level Design), LLD (Low Level Design) documents covering details of the solution in the most granular form, providing details about different technologies used.

• Plan, execute, manage, and optimize managed service and self-service campaigns• Traffic campaign tags into all ad technology environments• Develop, grow, and maintain relationships with internal teams through exceptional client service• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns• Work with media partners to ensure accurate platform implementation• Troubleshoot issues on all pre-production and live campaigns• Provide monthly auditing reports to partners and actualize bill/pay systems when applicable.

• Implemented Healthcare Financial Management solution on a single system for finance and HR for AAH, quickly changed the business models, boosted performance, and nurtured talent to sustain the mission of care.• Lead a conversion team of six Workday consultants through multiple client build integrations. Involved in Eliminating Data Migration risk, Cleansing, Profiling and Analyzing reports, and maintaining Legacy ERP System. Responsible for data ingestion framework built in Workday Validation framework, which validates and transforms arbitrary customer data into a Workday friendly format.• Primary point of contact in reviewing and translating data conversion and transformation requirements to relational database SQL code using One to One, One to Many as well as Many to Many references. Worked with the client regional and global team to convert legacy data from Source (Dynamics) to target (Workday)• Developed different custom reports including matrix reports, advanced reports, composite reports on all modules, which includes Compensation, Benefits, Core HR, Finance and Payroll.• Involved in Data analysis for data conversion - included data mapping from source to target database schemas, specification and writing data extract scripts/programming of data conversion, in test and production environments• Responsible for designing, development of SSIS Packages using various control flow tasks and data flow tasks for performing ETL operations. Executed SQL queries for extracting information from the database

• Involved in end-to-end implementation of campaign which comprises different modules Adobe Campaign.• Responsible for requirement gathering to run the campaign, designing and execution of Campaign.• Created various Segments, Offers, Creating and Personalizing Email templates, running the Email Campaigns, integrating Adobe Campaign with Adobe Experience Manager.• Provided the Campaign Execution Solution based on the Geographical holiday calendar.• Designed the automation of Customer selection for the next BEST OFFER based on the individual responses captured