Enabling spiritual growth through gratitude, acceptance, unlearning, de-conditioning, and awareness.

Blackbox Research is a leading decision science solutions and advisory business, specialising in Asia. Headquartered in Singapore, Blackbox is the trusted advisor to leading government agencies, multinationals, and NGOs across the world, bringing together social and business context, subject matter expertise, and relevant technology to bridge the gap between data and decision-makers. My work here involves working directly with the CMO to define and execute comprehensive, multiplatform internal and external marketing communications and content strategies to build brand awareness and equity, and support lead generation.Key responsibilities include:• Building, writing, and executing Blackbox's communications and content strategies• Leading earned media strategy and press relations, both inbound/reactive and outbound/proactive• Planning and creating content for news and communications to be published on various channels, including but not limited to newsletters, emails, websites, press releases, advertising, thought leadership pieces, corporate material, and social media• Supporting executive visibility strategies, preparation and execution, inclusive of written and speaking engagements, media interviews, bylines and op-eds, panel and conference appearances• Sourcing and managing a team of (contract) writers, designers and/or agencies to deliver assets described in the marketing and content calendars• Working closely with marketing and research teams to identify keywords and apply them to content creation and SEO

As Co-founder and Chief Content Officer for Inkling Asia, a niche content and digital marketing network, my work involves leading content, design, marketing communication and PR activities; managing a team of freelance writers, editors, designers, social media experts, and SEO analysts for projects; and ensuring a steady pipeline that allows the firm to scale-up on new assignments. Annual project revenues handled: SGD 100,000Selective client list includes: 1. HomeAway: Expedia’s vacation rental brand HomeAway (now Vrbo) signed up with Inkling Asia, and my role involved driving brand content for owners and blog content for customers.2. BankBazaar International: India’s most comprehensive financial marketplace made its debut in Singapore and Malaysia, and I managed the company’s content marketing initiatives and CEO POVs for a period of 2 years.3. Paneco: The world’s largest online alcohol retailer set foot in Singapore in 2015. I assisted them in the content publication and digital marketing process for the company’s Asia presence.4. Skyscanner: A highly popular metasearch engine and travel agency based in Scotland. I handled content marketing initiatives for the Asia market, which included overseeing a team of writers and editors. 5. TransPerfect: A translation and language services company based in New York. As an independent consultant, I help them in creating marketing collaterals, editing, and reviewing content, and overseeing creative briefs for a host of clients.

Genesys is an advanced mapping, survey, and geospatial services firm. I was recruited tooverhaul the creative strategy for its subsidiary, WoNoBo.• Created marketing collaterals for potential investors• Handled a team of designers and writers• Assisted the founders during investment into the company by Quikr –India’s largest classified advertising platform. Value: USD 10 million

Housing.com was backed by SoftBank and valued at $285 million. Recently acquired by PropTiger. Here, I:• Developed the content strategy for India and led all content initiatives for the company• Enabled the creation and distribution of content across multiple platforms• Built and managed a team of content creators

CouponDunia is India’s largest coupon code and deals website. I was among the first 10employees of the firm, which was later acquired by Times Internet (a division of theBennett, Coleman & Co. Ltd) in 2014. My responsibilities included:• Setting the overall content strategy • Establishing and owning the voice, tone, values, and mission of the brand• Creating a content publication process that spans from deal discovery, to content writing, to content re-validation to ensure that at all times the content is accurate • Managing a team of content analysts• Driving the editorial calendar to create customised content around topics/events such as Diwali• Understanding how and why users come to CouponDunia and introduce improvements in writing, organising, and promoting content to enable users to better find what they are seeking• Working closely with the Partner Management team to ensure content is supporting revenue goals

• Build PwC's brand presence through social media initiatives• Review documents for language, clarity and flow

* This was a fixed 4-month contract that involved:• Developing a marketing communication plan to identify and create a network of UK alumni in India and engaging with them on a social networking digital platform (Facebook)• Supporting all alumni events – drafting invitations, reporting, and internal communications • Identifying all UK alumni stakeholders and developing lines of communication 
• Writing case studies of school partnerships for ‘Face2Face’, an annual magazine that showcases the partnership between Indian and UK schools• General assistance in managing online content and digital dissemination of information

• Writing engaging, ‘soft’ features for Autocar India that add the fun element to an otherwise serious magazine• Conceptualizing the electronic direct mailer that communicates the magazine’s content to various readers• In-charge of all the ‘special projects’ for Autocar India, which is the primary source of revenue generation for the magazine• Editing articles of other writers for language, flow, consistency and overall enhancement• Anchored a segment on the Autocar India Show on UTV Bloomberg

• Writing articles, album inlays, brochures, copy and headlines for advertisements, and press releases• Interacting with music artists to create appropriate content• Conducting brainstorming sessions with the marketing and design team • Conceptualizing the international monthly newsletter• My write-ups/articles have been published in leading newspapers such as Mumbai Mirror, Bombay Times, Economic Times, and the Times of India

• Extensively editing documents of Japanese, Korean, and Chinese writers to make them of publishable quality• Reviewing and grading English essays and articles of students in Japanese schools