Rohan Perera Email & Phone Number

Western Province, Sri Lanka

Sri Lanka

• As the Manager of Digital Media & Data Scientist at GroupM, I lead the strategic planning and execution of digital marketing initiatives. Leveraging my expertise in data analysis, digital media, and advanced analytics.
• Exploratory Data Analysis (EDA): Utilizing data from social media platforms and other sources to extract, scrape, and analyze data. Conducting in-depth… Show more As the Manager of Digital Media & Data Scientist at.
• Exploratory Data Analysis (EDA): Utilizing data from social media platforms and other sources to extract, scrape, and analyze data. Conducting in-depth exploration to identify patterns and derive insights for.
• Digital Media Planning: Identifying optimal parameters and strategies to develop highly effective digital media plans. Utilizing machine learning and other advanced methods to solve regression problems and forecast.
• Developing Planning Tools: Leveraging domain knowledge to develop advanced tools for media planning. Utilizing machine learning and other advanced methods to create tools that streamline planning processes and provide.
• Data Visualization: Employing Power BI to transform complex datasets into actionable insights for stakeholders. Creating visualizations to make critical data accessible and understandable, aiding in informed.

Sri Lanka

• Responsible for all digital & online marketing for HNB, Dell Global, Singer, Lions Gate Play. This includes execution of marcom plans for brands across digital and online platforms.
• Data analyzing through social media listening tools (Meltwater) to extract raw data real time across all online media platforms and use the data to calculate share of engagement, share of voice and other analysis with.
• Data analyzing through social media listening tools (Meltwater) to extract raw data real time across all online media platforms and use the data to calculate share of engagement, share of voice and other analysis with.
• Data analyzing on audience insights and precision targeting since these groups have their own unique interests and its consistently changing. Therefore, I need to use social media tools to compile consumer insights and.
• Data visualization of analyzed data (Power BI) to articulate the data in a more informative and concise manner to better show the findings to study and bring in creativity to media strategies.
• Developing media strategies through data visualization and creating full-fledged media plan that will align with brand objectives.

Sri Lanka

• Responsible for all television, radio, print and outdoor media planning for some of the leading Ceylon Biscuits Brands. Ideation, planning, and execution through data analyzing to deliver the best media strategy and.
• Developing media strategies based on findings obtained by carefully analyzing research data derived from various data mining research tools (Media Express, Media Watch, NDMS) to better understand audience demographics.
• Developing media strategies based on findings obtained by carefully analyzing research data derived from various data mining research tools (Media Express, Media Watch, NDMS) to better understand audience demographics.
• Media planning across all media platforms based on understanding gained on Target audiences through derived data to utilize media budgets on correct media channels and reaching the right audience at the right time.
• Analyzing market research data to better understand opportunities and aligning campaign objectives to ensure the best media strategy is executed for clients.
• Analyzing data on media channel & program performance to deliver the best results for placement of commercials across TV, radio & print for various target audiences and reaching the target audience with media assets.

Sri Lanka

Being responsible for the channel sales and managing a team to achieve overall target. At the same time planning and forecasting on sales and developing new ideas and concepts for the station in order to bring in sales.

Sri Lanka

Servicing corporate accounts for the radio network and carrying out sales & marketing activities for the five radio channels. Furthermore, planning and forecasting sales projections for the channel monthly and annually.

Sri Lanka

Carrying out sales & marketing for the radio station and achieving monthly targets during this period.Sell advertising to companies and responsible for finding potential clients, showing them the benefits of radio advertising and offering after-sales support.

Sri Lanka

Completing the research proposal that is required for the Higher Diploma in Business Management and the internship period for requirement of qualification. Also gaining work experience at the same time.

Master Of Science - Msc, Data Science, 3.8 Gpa

Bachelor Of Science - Bs, Business Management, 3.1 Gpa

Higher National Diploma, Business Management

Advance National Diploma, Business Management

Secondary School, Business/Commerce, General

Certificate In Computer Science, Computer Science