Rohan Patrick Email & Phone Number

New York, United States

Los Angeles, Ca, Us

New York, Ny, Us

Developed and executed a comprehensive B2B and B2C digital marketing strategy for 360 Medical Consulting, focusing on competitive analysis, content creation, and stakeholder education. Delivered a detailed platform playbook that drove the company’s brand launch and long-term social growth.- Developed a competitive audit to analyze competitors' strategies and identify 360 Medical’s unique opportunities on social platforms.- Led Lunch + Learns with client stakeholders, educating them on the evolving social landscape and its relevance to their business goals.- Created strategic briefs and partnered with in-house creative teams to develop content for both the launch and retention phases.- Shot and edited content for the brand launch, ensuring high engagement and visibility.

Manhattan, New York, Us

Provided end-to-end social strategy support for multiple clients, focusing on social, influencer marketing, and reporting. Partnered with key stakeholders to deliver strategic briefs, insights presentations, and enhanced social presence for B2B and B2C clients.- Created strategic briefs (campaign, social, influencer) to guide creative ideation.- Defined strategic criteria for sourcing and activating influencers for creator-led campaigns.- Produced and presented monthly and quarterly reporting and insights to key stakeholders.- Supported senior leadership with strategic input for new business pitches and various projects.- Developed Social Strategy and Platform Playbooks to enhance clients' social presence.- Collaborated with international client teams to develop creative content for their B2B and B2C social accounts.Clients Include: Magnolia Pictures, Rockefeller Center, Stony Brook University, Zeam, Universal Music Hotels Madrid, Hulu

New York, Us

London, England, Gb

Led social strategy for all U.S. and Canadian accounts, driving business growth through strategic alignment with client goals. Managed team development and introduced process improvements across multiple disciplines, ensuring strategic insight discovery and execution.- Partnered with client stakeholders to align on scopes of work (SOWs) and strategically grow business through social and digital activations.- Developed social, brand, and influencer briefs focused on key performance indicators (KPIs).- Mentored and managed junior team members across strategy, analytics, creative (art and copy), and community management.- Worked with executives and team leads to refine agency processes to emphasize strategic development and insights.Clients Include: Maker’s Mark, WhatsApp, PetSmart, Ring Central (B2B)

Santa Monica, Ca, Us

Led innovative TikTok strategies across industries, driving substantial growth in followers, views, and engagement through creator-led campaigns and platform trends. Launched a highly successful home makeover series for Amazon Home, marking a significant milestone in brand engagement.- Led TikTok campaigns, driving over 1M+ views and 100K+ engagements by leveraging platform trends, audience segmentation, and product spotlights.- Launched and managed Amazon Home's TikTok Home Makeover series, gaining 50K organic followers within the first week.- Collaborated with the analytics team to create comprehensive campaign wrap reports.Clients Include: Amazon (Home, Fashion, Canada), Netflix, Paramount, Warner Brothers, Hasbro, Venmo, Nerf

New York, New York, Us

Led social insights and content strategies for key clients such as Spotify and BMW, focusing on optimizing social content and expanding brand presence across emerging platforms. Managed editorial calendars and collaborated with various teams to ensure strategic and creative alignment.- Identified key monthly social insights from organic post analytics to optimize content production for Spotify across all owned platforms.- Developed content strategies for brands looking to expand their reach on platforms such as TikTok, Reels, and Twitter.- Led creative brainstorming sessions, aligning with BMW’s brand ethos and strategic direction for tentpole moments.- Managed monthly editorial calendars and analyzed talent/influencer networks for BMW initiatives to ensure the best creative outputs.- Collaborated with strategy and creative departments to produce thought leadership documents, helping clients adapt to social and digital platform updates.Clients Include: Spotify, BMW

Brooklyn, New York, Us

Lead strategist for all social and digital content creation for Hydrow. Strategic support for Cycle Influencer marketing campaigns as well as Amazon Music. Ideated against tentpole brand campaigns inclusive of derivative social content based on cultural moments and compelling consumer insights. Partnered with media team to gather and translate creative learnings into key insights and optimizationsClients Include: Hydrow The Live Outdoor Reality™ Rower, Amazon Music

New York, Ny, Us

Responsible for ideating and implementing bespoke social media strategies across all Lincoln owned platforms. Worked closely with creative, account, media and analytics teams to execute strategic efforts that best address client business needs from a paid + owned social perspective. Enforced brand essence within the DNA of how Lincoln approaches social content.Clients Include: Lincoln Motor Company

New York, Ny, Us

Responsible for the development of effective digital content strategies aimed at sustaining product launch efforts. Tasked with collaborating with the digital platform team to ensure content on OEM site aligned with consumer interest. Worked with design and innovation shops to ideate on the future of Lincoln Motor Company as it relates to the future of mobility and autonomous driving.Clients Include: Lincoln Motor Company

New York, Ny, Us

• Optimized CRM key learnings into HCP and patient facing strategic outputs• Utilized social listening tools to effectively craft patient mindsets for targeting and messaging• Strategically led client CRM workshop to better understand the needs of the given target• Developed monthly client facing newsletter regarding tech innovation • Developed CRM patient journey map rooted from patient mindsets• Crafted client creative and experience briefClients Include: VIREAD, AMRIX, LEMTRADA

New York, Ny, Us

Strategic lead on executed BBH Barn Project, #DisarmTheiPhone, which garnered 27+ million national and international impressions and over 37,000 youtube views in one week. #DisarmTheiPhone is a Twitter initiative aiming to convince Tim Cook (Apple's CEO) to remove the gun emoji. By doing so, the American people will stand together and show Congress that we want stricter access to real guns.Clients Include: New Yorkers Against Gun Violence

New York, Ny, Us

• Educated students on the basic fundamentals, and strategies of chess.• Reviewed student tournament games after each round.• Taught the importance of analyzing a position and discovering forward thinking tactics.

New York, Ny, Us

• Constructed new business client prospecting list• Developed client competitive audits, highlighting whitespace availability in various industries • Organized weekly information for agency newsletter• Designed business development brand journey document

New York, Ny, Us

• Developed insights supporting millennial eating habits for food specialized newsletter• Constructed strategic insights to support new business opportunities• Gathered and analyzed primary consumer data collected from survey• Crafted, edited, and presented creative briefs• Researched ride sharing and the future of mobility in collaboration with UBERClients Include: 'all, Tic Tac, White Castle

New York, Ny, Us

• Spearheaded research project evaluating the new advertising ideas for consumers and their interaction with programmed television.• Compromised list of former clients for business contact information.• Gathered possible background tracks for network upfronts, tv spots, and trailers.• Created and organized wrap-books for company projects for autumn.

• Monitored press and social media channels for daily Weinstein Company mentions and impressions• Organized daily press breaks for all relevant Weinstein publications each day• Assisted in the development and management of private screenings

New York, Us

• Worked with Cooperation that helps conserve, maintain, and rebuild the Hudson River Park area. • Edited and inputted members into the “Friends of the Hudson River Park” database.• Organized and updated mailing lists for member.

Bachelor Of Arts (Ba), Public Relations, Advertising, And Applied Communication

Mass Communication/Media Studies