Rohan Thadani Email & Phone Number

New York, United States

Brooklyn, New York, United States

New Jersey, United States

I manage all day-to-day operations and strategic planning for Claimpower.

New Jersey

I helped manage an international staff of over a hundred employees. I researched and implemented software and best practices to modernize and grow the business.

Chicago

At Havas, I’ve learned the art and science of managing a brand’s social and content strategy. While I’ve been here, I’ve worked on Craftsman Tools, Sprite, Hefty/ Reynolds, and Kenmore Appliances.I’ve been primarily focused on Craftsman Tools- we’ve built race cars, scrap metal sculptures, produced hundreds of how-to’s, hosted several events, and repositioned the brand. I work directly with my clients to define a cross-agency content strategy, design influencer programs, and to build an analytical framework to understand what’s working.- Directly manage two team members, primarily responsible for their growth- Responsible for all paid social analytics, work corresponded with Havas winning additional paid social scope- Primary point of client contact- Create briefs for quarterly content calendar plans, developed process for creating content calendars on a quarterly basis- Work directly with creatives in concepting and producing social content- Liaison with paid social team to determine paid and content strategies- Assist with new business pitches- Lead reporting meetings, created monthly social dashboard and custom social sentiment tool- Concept and pitch influencer activations

Greater Chicago Area

- Manage social calendars and content strategy for Facebook, Twitter, Instagram, and Craftsman blog- Onsite client liaison, one of the main nodes of client and cross-agency contact- Brief creative teams on all social needs- Developed strategy to grow Instagram following from 20,000 to 40,000 in six weeks. Raised $20,000 for Iraq & Afghanistan Veterans of America in the process- Work closely with customer service team to optimize processes for solving customers issues- Built process for discovering, contracting, and paying influencers reducing payment time from 90 days to 3- Partner with digital dashboard vendor to define primary KPIs and reporting processes- Hosted several influencer events. Managed brand’s social presence at Makecation, The Race of Gentlemen, and- Responsible for developing process for tracking social sentiment. Helping lead agency-wide social listening RFP

Greater Chicago Area

Spark taught me how to flourish in a corporate environment. I worked in a blended digital strategy and digital buying role across several verticals. I got a primer on programmatic and mobile advertising. I gained an appreciation of the insane targeting abilities our world of data provides. I managed multi-million dollar campaigns across display and social. I became a fierce negotiator and learned how to manage vendors. I left Spark with a deep love for digital analytics and native advertising.- Worked in blended digital strategy and activation role for multitude of clients including E*TRADE, Delta Faucets, AbbVie, hh gregg, Vocus, and C Spire- Responsible for full life cycle of campaign management including: strategy, RFP process, activation, and reporting- Managed paid social strategy across Facebook, Twitter, and LinkedIn for several Fortune 500 clients.- Gained understanding of mobile, programmatic, and native marketplace. Meet with and evalute vendors daily- Executed content campaigns with publishers including AdAge, Buzzfeed, and Yahoo. Also utilized dynamic content partners- Charged with analyzing, optimizing, and providing reporting for campagins- Responsible for presenting digital campaign recommendations, day-to-day client relations, annual budget setting, reporting, and management

Greater Chicago Area

Vanburg & DeWulf pioneered the craft beer movement in the US. With this part time position, I was responsible for managing their social channels, helped plan the "Coast to Coast Toast," and worked as a rep at beer shows.

Greater Chicago Area

Right out of college, I landed my first job in 1871, Chicago's first start up incubator space. I worked with BitBend, a travel start up. Their goal was to sell options to lock in the price of airline flights. I was tasked with defining our digital marketing strategy.

Evanston, Il

- Performed market research and lead generation for various companies including Proctor & Gamble- Generated personal phone strategy for lead generation and better consumer understanding

Buenos Aires, Ar

- Designed Flash advertisements for Buenos Aires’ premier bars and restaurants - Built HTML download site for ZZK Records - Gained insight to digital advertising and culture in South America

Buenos Aires, Ar

- Coordinated all Social Media Campaigns: purchasing Facebook Advertisements for three of Buenos Aires’ largest clubs - Recruited, interviewed, and hired promoting force to aid in advertising facilities and activities for clubs- Built and maintained relationships with Club VIP Clients and employees - Utilized fluency in spanish to interact with club patrons and gain hands-on exposure to Latin-American club culture

Evanston, Il

- Recruited, trained and led sales and marketing force leading to 350 Gained Subscribers in 3 weeks- Planned and executed all marketing tactics, including planning events, publicity stunts, and utilizing Facebook - Created and executed a partnership with Dance Marathon, Northwestern’s largest Philanthropy Event

Evanston, Il

- Created all marketing materials: ping pong balls, stickers, and banners which caused an 820% increase in web traffic - Implemented and monitored Google Analytics to measure the success of each campaign - Oversaw and helped manage all other aspects of the business: staff management and budget execution

Mumbai Area, India

- Learned how to write copy, wrote 20+ mock advertisements for Vodafone - Studied all Cannes Lions winners from the past 10 years - Researched internet trends and cultural differences in India

Bachelor Of Arts (B.A.), Comm Studies & Animate Arts Majors, Poli Sci & Bip Minors, Imc And Spanish Certificates

Activities and Societies: - Phi Gamma Delta Social Chair, Recording Secretary, and Philanthropy Chair - Public Relations Chair, Project Soar

Education record