Rohan Garg Email & Phone Number

Developed NLP-based machine learning model for a US-based live streaming platform, achieving over 90% accuracy in customer support ticket intent recognition and significantly enhancing response times.Leading extensive data analysis and energy modeling for a Canada-based energy company, using ETL and Power BI to drive energy management improvements.As a Python development associate for a UK-based renewable energy services company, I enhanced data science modelling lifecycle for large renewable assets through python code optimization.Delivered a logistics POC that accurately predicts shipment and delivery dates, conceptualized a transformation of a B2C services platform into a fully AI-driven, chat-based system, and successfully completed a background removal POC using U2net, setting the stage for an advanced image processing project.

Gurugram, Haryana, India

For US-based large FMCG company (Beverage assortment optimization tool) • Collaborated with 15+ internal & external stakeholders to revamp & enhance, end-to-end pipeline flow of a $1.4Mn AI enabled Tool for client’s sales. • Led the pool of 4 Data Analysts, collaborated with project managers and cross-functional teams to define clear business problems and corresponding metric definitions. The work involved extracting data from multiple sources, exploratory analysis, modelling, post-processing, and output presentation. • Implemented custom K-means, KNN, Deep and Wide Neural Networks models, designed metrics, and led cannibalization implementation as part of transferrable demand to optimize assortment of over 100 products, resulting in a logical and accurate approach aligned with the client's business strategy. • The tool delivered led to an 11% increase in new outlets acquisition, a 3% increase in shipment volume of existing outlets for the client, and a positive impact on their bottom line. For UK Based top coffeehouse chain (Site Location Selection) • Devised an approach that computes of potential of new stores computation in relevant 5000 zip codes spread across all 50 US states. • Successfully won the POC for one city (33 zip codes) and scaled the solution to the entire US, resulting in a 30% increase in gross margin and 3x increase in budget for the organization. • Conducted study on market drivers, competition and own brand, that led the solution approach towards identifying entry level priority areas and their potential (#stores). • Extracted data from diverse sources that includes US Census, Google maps POI etc. for the analysis and created visually appealing and informative data visualizations on maps using python. • The client was pleased with the solution and invited the team to their first flagship store.

Gurgaon, India

For US-based large FMCG retailer (Media Mix Modelling and Automation) • Established an end-to-end, scalable, and automated MMM modelling process after extensive research and incorporation of various techniques. This resulted in a 4x increase in modelling team efficiency, client retention, and an increase in project scope. • Developed innovative models and techniques, including multiplicative and Bayesian models, GUI Tunning approach, univariate approach, and S-curve versus C-curve analysis, resulting in new KPIs for the client and substantial time and budget savings in refreshing models. • Developed 2 CPG brand market mix models by collaborating with 20+ internal & external stakeholders, offering valuable insights and recommendations leading to improved budget allocation. • The work got rare appreciation from the senior leadership and the client. • Conducted onboarding training of 7+ team members, with no prior MMM experience, around model building, model KPI evaluation and story boarding.

During my stint at Upwork, I got my hands dirty with all kinds of data-related projects. From using my skills in Python programming to my knack for Excel wizardry, I was able to tackle complex business problems with ease.One of the projects that I'm particularly proud of involved Social Network Datasets. It was like playing a game of connect the dots, but with actual people and their relationships. With tools like Gephi and networkx, I was able to visualize and analyze the data to derive meaningful insights for my client. It was like being a detective, but with less trench coats and more code.Through my time at Upwork, I've honed my skills in data analytics, data visualization, and machine learning. It's like being a magician, but instead of pulling rabbits out of hats, I'm pulling insights out of data. With Python libraries like pandas, NumPy, and scikit-learn, I'm able to deliver results that would make even the most skeptical of clients do a double-take.Overall, my experience at Upwork has instilled in me a passion for data science and a never-ending thirst for knowledge. It's like being a kid in a candy store, but instead of candy, it's data. And let's be honest, data is way better than candy anyway.

During my tenure at SSR Innovation Labs, I had the exciting opportunity to put my creative skills to use by conceptualizing new product ideas and bringing them to life through intuitive user interface designs. From wireframes to information flow and functionality, I ensured every aspect of the user experience was polished and seamless.But my role didn't just end there - I also managed the entire product development process, working closely with developers to analyze requirements, plan tasks, and detail teams. When issues arose, I quickly jumped in to assist in defect simulation and find the best solutions.And let's not forget about the visuals! I created stunning graphic designs, such as product-related photos and leaflets, that not only supported product development but also helped to elevate our brand.Of course, all of this work wouldn't have been possible without strong business acumen. I developed comprehensive business plans, financial models, investment decks, and executive summaries in close collaboration with the founder.Overall, my contributions to SSR Innovation Labs helped drive growth and success by leveraging my skills in business and product management. It was a thrilling experience that allowed me to showcase my creativity, technical expertise, and strategic thinking.

As a marketing maven, I've spearheaded customer acquisition campaigns through digital, influencer, and mass media marketing channels, all with a limited budget. With these efforts, I helped grow our customer base to 0.4 million in just 9 months!Not one to rest on my laurels, I introduced a revenue growth model that generated a whopping 4 times the marketing expenses, leading to significant product revenue increase.Taking customer feedback to heart, I improved product functionalities and resolved customer issues. Using data analysis, I made informed decisions on product launches to further fuel business growth.Working closely with cross-functional teams, I conducted market research and identified opportunities for improvement in overall business operations. Let's just say, we took things up a notch.

Barnala Area, India

During my time at the company, I had the opportunity to work on an exciting project involving an upgrade to the company's prior patent for an Automatic Dipper Switching Device. I was tasked with drafting a Prototype circuit for the new Granted Patent, which is cleverly designed to adjust according to road width, population density, and local speed limit laws.With my mad circuit-designing skills, I was able to create a circuit that seamlessly integrates with the prior patent without causing any interference. I mean, who wants their headlights to dip when they don't need to, right?Overall, it was a rewarding experience to work on a project that will improve driving safety while keeping the patent's original functionality intact.

ransformed the distribution transformer game by upgrading the company's flagship product and extending its lifetime beyond expectations!Not only did I make it better, but I also got it certified by I-CAT, Haryana to prove it to the world.And let's not forget about the detailed analysis I conducted on the design parameters, manufacturing, and testing. It was like being a transformer myself, except I didn't have to disguise myself as a car or a truck!

Bachelor Of Technology - Btech, Electrical And Electronics Engineering

Activities and Societies: Part of Institute for Electrical and Electronics Engineers (IEEE) PEC . Part of National Service Scheme (NSS) PEC.

High School, Iitjee -Air 7702 ; Jee Main -218/360; Bitsat-321/450; Xii- 88.2%; X- 9.8 Cgpa

Activities and Societies: Head Boy of School for Batch 2011 and 2012.