★ Spearheading strategic initiatives for Children’s IKEA and Home Organization categories, achieving sustainable growth and profitability across all sales channels.★ Working on country range & stock optimization to enhance category efficiency & margins & identifying and addressing market-specific gaps, leading to increased market share ★ Collaborating across functions to ensure alignment with global strategies, fostering a cohesive approach to business development and market penetration.

★ Led the largest category, managing iconic brands like Hot Wheels, Matchbox and partner brands like Disney, Marvel, DC etc.★ Drove double-digit topline growth and increased profitability, elevating the portfolio’s contribution to the overall business & earning Category Team of the Year Awards★ Spearheaded successful launches of 'Monster Trucks' segment & orchestrated Matchbox's re-entry into the Indian market, surpassing sales projections, increase in margins and solidifying market leadership

★ Directed Home Improvements strategy at Disney India, encompassing Home Furnishings & Furniture, Kitchen, CD, BTS for Disney in India, establishing key partnerships and managing extensive portfolios★ Sales Management: managed an extensive portfolio of over 50 licenses across 9 diverse categories, overseeing vast product portfolio ★ Range Expansion: category expansion through key account management and strategic identification of business opportunities, significantly enhancing market reach and revenue potential

★ Led Product Management for the core brands -Aquaguard & Aquasure for their foray into FMCD channel.