• Responsible for Mobile App Success of 25+ US/Canada based clients. Complete lifecycle management of the client's app starting from adoption till advocacy using campaigns, journeys and segmentation based communication.• Drove KPIs(App Sales, Installs, ASO) and goals using a data driven approach (Analysing consumer trends and active cohorts to increase engagement and cart value.)• Enhanced Plobal's customer success metrics and processes (Client Onboarding, Adoption and Growth)

A role which is a combination of Marketing and Technology. It required working in a highly charged environment with clients from various sectors such as E-Commerce, Media and Entertainment, FinTech, Ride-Hailing, Payments, Telcos, Stock Broking, Travel, Concierge, Healthcare etc. Responsibilities:• Drove and optimised the on-boarding process for SaaS customers, and ensured methods to measure success.• Acted as a consultant and a marketing thought leader/ subject matter expert on trends and best practices.• As a product expert and assisted customers to drive end-user adoption, retention and growth, while driving tailored recommendations/ business strategies to aid account growth measurable via defined engagement and revenue oriented metrics.• Helped customers improve business and marketing processes via use case design and omni-channel engagement strategies.• Conducted workshops to help customers identify, and track measurable KPIs and success metrics that directly align with business goals.• Helped customers grow with insights gleaned from their business' data and industry trends.• Ensured customers get maximum value from CleverTap by leveraging full platform functionality and promoting features based on customer's business needs.• Developed a network of champions within each account through education, coaching and strong influencing skills. Liaison between various internal and external stakeholders to prioritize customer account objectives.

VIP Industries, India's largest luggage manufacturer company. Worked on a project with them and bagged a Pre Placement Offer for the same. Project Details - • Devised and tested a Customer Loyalty Program for Club VIP across all channels.• Successfully completed competition mapping and need gap analysis.• Executed strategic insight mining and designed a new customer experience based on primaryresearch.• Successfully conducted primary research (personal interviews and surveys) to understandconsumer journey across various customer loyalty programs.

Worked as a Software Developer on multiple projects and provided support to the marketing team.• Developed an Approval Management System responsible for forecasting collections and its approval.• Worked with Oracle to streamline legacy systems for the Marketing Department.• Used tools life Oracle ADF, Eclipse, Power BI for constant support and development.• Undertook various CSR projects as a member.

Worked as a Software Developer on some key projects.• Developed an EPSD module to be incorporated in the Oracle ERP• Designed and upgraded legacy forms and custom reports in Oracle ERP

Worked as last semester B.Tech Intern at Secure Meters Limited, A metering giant.The internship project consisted of the following points.• Developed reports for certain legacy forms using Oracle Report Builder.• Provided techno-functional support services.

Interned at Wipro for 2 months as a part of B.Tech 3rd Year Internship. Designed and developed a Financial Tracker System for the company to gauge all the incoming payments from various projects and predict the cash flow.