Rohan Attravanam Email & Phone Number

Miami, Us

Irvine, California, Us

* Create the product strategy, manage the roadmap, work to implement the roadmap and roll it out to our customers with appropriate collaboration with engineering, marketing, analytics and operations. * Revamping the front end experience and creating state of the art Search and Recommendations experience driven by A/B Testing Learnings

Santa Clara, California, Us

** Leading a team to analyze SEO data to identify poor performing geos/pages based on user intent and take action by improving page content, increasing selective SEM spend and adding more listings in geos etc. to improve SEO ranking** Working closely with SEO, Data Engineering, BI and Data Warehouse teams and acquire essential data and provide visualization solutions for improved consumption of the recommendations

* Built a segmentation model that leverages customers’ product purchases trends and behavioral data to identify lifestyle segments for a $60B retailer. Model used clustering techniques to identify the initial segments before leveraging retailer inputs to drive the final segment selection to align with the retailer’s strategic enterprise pillars. This will help both the retailer and the manufacturers better curate creative content and relevant messaging to engage their shoppers. * Built a Trip Type classification model that segments customers’ trips into quick trip vs. stock up among others, based on their basket metrics. The model is useful in identifying early signs of change in engagement with the store of loyal customers and also helps store better manage their inventory

Northbrook, Il, Us

* Lead a team of 12 data analysts and deliver over 10 analytical projects every week spanning executive decisions, marketing and member loyalty programs, leveraging SQL, hive, R, and tools like Tableau * Won a new client and $1M engagement through effective data storytelling and compelling visual presentations to Sr. Director and to VP of Global Customer Insights & Analytics* Reduced number of issues by 75%, improving quality of deliverables by identifying bottleneck and poor processes* Drove the marketing efforts of a pioneering educational initiative, created 4th most popular video of the company in the process and inspired 3 other regions to replicate within 2 months

Benton Harbor, Michigan, Us

* Launched a luxury product line generating $20M+ in operating profit per year, compared to an average of $5M by other managers, by delivering superior features and achieving product leadership* Increased manufacturing share by 7% in a 100,000 unit industry through OEM business, by creating differentiated features and minimizing cannibalization on the house brands* Improved NPV on a project by $0.8M through strategic capital reallocation, reducing investment profile by 60% on a $3M project by selectively removing low value generating features* Developed a 3-year winning product roadmap by identifying a new $3M operating profit opportunity and by proposing solutions that deliver industry leading quality at 12% service call rate

Sunnyvale, Ca, Us

* Launched Career Center in an agile environment that assists 30,000 alumni to find career opportunities

* Spearheaded a systems design team to analyze over 3,000 complex problems, reducing the product development lead time from 24,000 man-hours to mere minutes* Designed a “Best Concept Phone”, by leading a team of 20, in a senior-leadership judged competition; then presented the preliminary launch strategy to Samsung India executives* Innovated a new communications solution for use across 5 million mobile phones* Won back 700,000 previous customers by designing top rated mobile apps on client’s flagship touchscreen cell phone, achieving over 100,000 downloads in 6 months’ time

Suwon-Si, Gyeonggi-Do, Kr

* Realigned a failing project in cross-functional Swedish & Korean team environment in half the allotted time* Designed an integrated folder solution to realize $400K in savings across client functions

B.E (Hons.), Electricals And Electronics Engineering

Mba, Marketing, Strategy

Schooling