Rohan Carlo Sugapong Email & Phone Number

California, United States

London, United Kingdom

• Collaborated with the global marketing team to develop and lead Kinly's brand awareness campaign; driving creative direction across digital channels.
• Set creative leadership for brand initiatives, ensuring human-centric and fun storytelling that resonated with the audience.
• Conducted a comprehensive brand audit to identify areas of improvement and enhance brand visibility.

London Area, United Kingdom

• Developed a new creative concept for Kinly's global marketing campaign, adding an emotional approach for a Q1 2025 launch.
• Animated job vacancy ads for Kinly using Adobe After Effects templates to ensure replicability by the in-house creative team.

Boston, Massachusetts, United States

• Lead and mentored five of AdLab's creative teams in setting the copywriting, tone of voice, and creative direction of the campaigns for the following brands:
• Comm x National Geographic
• ThinOptics
• Boston University - School of Hospitality Administration
• The Loop Lab
• Wareham Media

Boston, Massachusetts, United States

• Conceptualized and executed the art direction of marketing materials for Boston University's Undergraduate Affairs and streamlining its brand across all digital and out-of-home channels.
• Devised a social media content plan for the BU Student Success Instagram page for the 2024 Spring Semester and onwards.
• Audited social media performance of the BU Student Success IG page and recommended a content plan for the Spring 2024 and Fall 2024 semesters.

Boston, Massachusetts, United States

Teaching Assistant to Professor Michelle Sullivan. Class and career mentor to the 70 students of CM 217.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Wrote the materials for the awareness campaign for the Massachusetts Veterans' Service Officers Association; became 1 of the 4 honoree recipients of the Best Copywriting Award for the Spring 2024 AdLabbies.
• Set the creative direction of an awareness social media campaign for the MVSOA; collaborated with 1 other copywriter, 2 art directors and 2 strategists in developing the campaign.
• Collaborated with 1 other copywriter & 2 art directors in creating the MVSOA's first brand guidebook and social media playbook.

Taguig, National Capital Region, Philippines

• Co-developed the storyline & art direction of Philippine launch campaign of Maggi Kari Noodles; materials include the launch TV commercial and its social media & digital marketing derivatives.
• Developed the art direction of the 2023 Maggi Magic Sarap "Versatility" digital campaign; executed materials for 20 different Maggi Magic Sarap recipes & optimized the content of each recipe across TV, YouTube, and.
• Set and executed art direction for Sanofi Diabetes, Pfizer Philippines Pneumonia Vaccines, BYS, Red Fiber, and Laurin CocoMCT.
• Designed corporate communication materials for 2022 onwards, ensuring brand consistency and visual appeal.
• Co-wrote and produced episodes for Happy Monday, reducing employee attrition rate during the Philippine COVID-19 pandemic lockdown.

Taguig, National Capital Region, Philippines

• Conceptualized & executed content for brands such as Coke Zero, Sanofi HealthOn, 2021 Sanofi Enterogermina APAC Campaign, Zing by Ayala Malls, Nestle Bear Brand, Dockers, etc.
• Managed the social media pages of brands such as Decolgen, Tuseran, La Pacita, Dockers, etc.; interacted with over 600 queries on average daily to maintain the brands' rapport with customers.
• Spearheaded a motion design upskilling program for art directors; enabled the agency to keep up with clients' increased demand for animated social content during the COVID-19 pandemic.

Quezon City, Philippines

• Led the communication department's team in setting AJMA's creative direction for 2018-2019, grooming AVPs for senior leadership.
• Spearheaded AJMA's 2018 recruitment campaign, increasing member pool from 400+ to 900+ members.
• Designed AJMA's first brand guidebook, improving branding aesthetic across all platforms.

Quezon City, Philippines

• Led a team of Creative Directors to ideate and execute the creative direction for projects, ensuring timely delivery.
• Collaborated with the Associate Vice President for Public Relations to align project creative direction with overall vision.
• Oversaw quality checks on deliverables before final approval by the Vice President for Communications.
• Produced key visuals and marketing partnership packages for assigned projects.

Quezon City, Philippines

Bonifacio Global City, Taguig, Philippines

Bonifacio Global City, Taguig, Philippines

Master Of Science - Ms, Advertising, 4.0/4.0

Activities and Societies: Graduate Student Ambassador AdLab - Copywriter for Spring 2024, Associate Creative Director for Fall 2024 London.

Bachelor Of Fine Arts - Bfa, Information Design

Activities and Societies: Ateneo Junior Marketing Association (2015 -2019) Ateneo Aegis (2017-2018) Ateneo Blue Roast 2017 Videographer.

Bachelor Of Arts - Ba, Management Economics

Activities and Societies: Ateneo Junior Marketing Association (2015 -2019) Ateneo Aegis (2017-2018) Ateneo Blue Roast 2017 Videographer.