Rohan Herbstreit Email & Phone Number

Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Created and managed the first UFC online store for Australia - “UFC Store Australia” including email campaigns and re-marketing to the global UFC audience.Worked with Sony Music Australia on ‘Stage Bandit’ – an online retail store for Sony Artists during X-Factor Australia to provide unique digital experiences.Established digital campaigns and social media marketing to leverage live event tours with TEG Dainty to Stage5 channels for merchandising opportunities.Managed the online campaign for One Direction’s Christmas pack and merchandise range in conjunction with Channel 9 and NineMSN. The campaign contained an online component advertised on the NineMSN network and featured commercial TV advertising.Created and launched the digital marketing campaign for the One Direction pop-up stores (1DWorld) with the first pop up store opening in Melbourne, closely followed by Sydney. The unique concept has been integrated into tours worldwide, with the store format being replicated in Europe, Canada, USA and Asia.Created the first Australian One Direction Twitter account @1dworldmerch and digital strategy, which grew to 255,000+ followers in less than 12 months.

Melbourne Area, Australia

I worked as an IT/Web Services Manager for Dainty Consolidated Entertainment (DCE). DCE negotiates and promotes tours in Australia, New Zealand and Asia by leading overseas musical performers and groups. My duties covered all aspects of IT at DCE and their representative companies, this included:Key achievements:• Established Dainty Group website and membership database, reaching 100,000 members within 12 months.• Created micro-sites and marketing campaigns for tours including Rolling Stones, Bon Jovi and Neil Diamond.• Worked closely with the Tour Management team to transition from traditional print marketing into digital marketing activities that were more closely aligned with each touring artist.• Managed all member communications including email campaigns and weekly e-newsletters.• Targeted specific members based on marketing campaigns running in newspapers, TV and radio.• Created and managed the first Australian online store for World Wrestling Entertainment: WWE OzShop.• Managed event budgets for digital spend on SEM and paid marketing campaigns to ensure all campaigns were run to budget, and adjusted if necessary.

Bachelor Of Applied Science - Computer Science And Software Engineering, Website Development, Java, Programming, Oose

Activities and Societies: I tutored first year Information Systems students whilst completing my course.I worked full time in IT.

Education record