Rohan Michael Raphael Email & Phone Number

Bengaluru, Ka, In

As an ASM for HUL's Nutrition portfolio, I led a team of 8 Territory Sales Officers to achieve a monthly turnover of ~25 crore across South Tamil Nadu, managing a network of ~50 distributors. The role involved effective cross-functional collaboration with Category, Finance and Supply Chain teams, to consistently achieve targets and deliver growth.

As a UFLP management trainee, I had the opportunity to gain experience working with diverse teams in the Sales & Marketing domain of the organisation:1. Sales Stint, TNThe rigorous yet rewarding on-ground training within HUL's Sales vertical involved progressing through diverse roles, from Salesperson to TSO, KAE, and ASM. This stint provided a nuanced, first-hand understanding of the sales ecosystem to enter the ASM role.2. Marketing Stint - VMS team- Conducted a… Show more As a UFLP management trainee, I had the opportunity to gain experience working with diverse teams in the Sales & Marketing domain of the organisation:1. Sales Stint, TNThe rigorous yet rewarding on-ground training within HUL's Sales vertical involved progressing through diverse roles, from Salesperson to TSO, KAE, and ASM. This stint provided a nuanced, first-hand understanding of the sales ecosystem to enter the ASM role.2. Marketing Stint - VMS team- Conducted a comprehensive audit of the Oziva D2C platform- Established digital backbone for a new brand launch- Developed pillars of social media and communication strategy- Tested concepts with consumers for positioning of new product launch3. Unilever International - Partnerships, London Explored alternative retail channels for Unilever's products in the UK market, undertaking a 3-phase approach:- Identified opportunities through product-channel fit analysis, - Quantified the size of the prize- Outreached prospective retailers and distributors4. Digital Media & Commerce HubEvaluated Unilever's digital capabilities against existing Digital Media and MarTech landscape, defining the Job to be done and evaluating solutions for media ecosystem, influencer marketing and campaign tracking.5. Rural Stint, Dehene A month long eye-opening experience, staying with a local family in the village of Dehene, experience and learning about their daily lives & culture. Worked on projects to bring some social impact but left knowing that I gained far more than I could hope to give. Show less

During my stint in the Unilever Leadership Internship Program, I worked with the Simple Skincare team to improve the consumer experience on the D2C channel. I led a site revamp, collaborating closely with internal teams and agencies to implement extensive updates across the brand’s website. These changes focussed on ensuring the brand story comes through and the user experience is seamless - to boost conversions and other metrics such as time spent on site, average pages viewed and to bring… Show more During my stint in the Unilever Leadership Internship Program, I worked with the Simple Skincare team to improve the consumer experience on the D2C channel. I led a site revamp, collaborating closely with internal teams and agencies to implement extensive updates across the brand’s website. These changes focussed on ensuring the brand story comes through and the user experience is seamless - to boost conversions and other metrics such as time spent on site, average pages viewed and to bring down the bounce rate. I also worked on Customer engagement by revamping the Email CRM, designing multiple emails and campaigns on MoEngage, and optimizing search functionality to reduce empty queries. Show less

Bangalore

Managed a portfolio of restaurants, responsible for their online business on Zomato. Onboarded restaurants, negotiated commissions, sold platform ads, Zomato Gold and discounts to restaurant owners. Ideated menu changes and introduction of dishes to cater to demand and boost growth. Actively contributed to movement to positive CM1.

Bengaluru Area, India

Master Of Business Administration - Mba

- Co-Founder, Cafe Jampot Started first student run business initiatives on campus to benefit entire XLRI community - Secretary, XLANC.

Bachelor'S Degree, Bsc. Economics, Mathematics And Statistics

Isc Standard 12

Icse Standard 10