- Co-founded this boutique design studio specialising in content and branding- Created branding, content, packaging and web design for internationally-established companies and startups- Designed & built website and digital magazine for Badlands Journal, an online fashion/lifestyle content platform & publication- Past & present Studio clients include Dior, News Corp, Myer, Sentient Hubs, Modlr, Helen Kaminski, Bec + Bridge, Juliette Hogan, MCMPR, Ms BROWN, Omorovicza, A.Emery, Snowsports

- Developed new creative direction and helped recruit/build creative team- Created new imagery/photography style, directed & oversaw ground-up website rebuild, directed the group’s first full CGI animation

- Art directed and designed advertorial content across VOGUE Australia, VOGUE Living, GQ Australia and delicious including iPad and web titles- Worked directly with clients, as well as across creative, sales, editorial and executive teams to deliver exceptional campaign creative- Created photoreal mockups and motion prototypes to sell in advertorial and campaign ideas for sales team, and direct to clients- Concepted, briefed and managed creative of external contractors across 3D, retouch, audio and motion- Clients included Estée Lauder, Chanel, Dyson, Samsung, David Jones

- Senior designer in charge of design & creative work for this iconic Australian brand.- Responsible for print and digital OOH creative, logos, clothing prints; art directed weekly photo shoots, seasonal campaign creative, e-store & EDM graphics and large-scale retail window displays- Provided guidance and direction for junior graphic designer- Designed, illustrated and implented their nationwide staff training manual and instigated a major overhaul of their core website and e-store

- Moved design in-house and took control of all graphic design requirements across seasonal advertising, collateral, and events for this luxury fashion retailer- Assisted the PR Manager and Managing Director across event planning, media relations, marketing and advertising.- PR clients included Marni, Vanessa Bruno, Calvin Klein Jeans, Nudie Jeans, Dion Lee