Rohan Deshmukh

Rohan Deshmukh Email and Phone Number

Content Strategist @ Self Employed
Mumbai, MH, IN
Rohan Deshmukh's Location
Mumbai, Maharashtra, India, India
Rohan Deshmukh's Contact Details

Rohan Deshmukh work email

Rohan Deshmukh personal email

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About Rohan Deshmukh

I am a full-stack content marketer.I specialize in B2C/D2C marketing.I have been a marketer for 6+ years.Here's a quick glimpse about my journey and how I can help.I began my career with a sales stint, where I learnt about customer acquisition, customer retention and market research.However, within a year, I realised that my calling lay elsewhere - marketing, and more specifically, content marketing.Since 2018, I have worked with multiple B2C startups and small businesses to attract, engage and delight their audiences and customers through content marketing.Along the way, I also gained skills in social media, community, events, email, partner (B2B) marketing, and marketing operations which helped me add more value to these roles.๐— ๐˜† ๐—ง๐—ผ๐—ฝ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€- Content Strategy- Content Writing- Email Marketing- Event Marketing- Content Marketing- Inbound Marketing- Social Media Marketing- Community Management๐˜ˆ ๐˜ง๐˜ฆ๐˜ธ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ๐˜ญ๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด ๐˜ฐ๐˜ง ๐˜ฎ๐˜บ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ช๐˜ฏ๐˜ค๐˜ญ๐˜ถ๐˜ฅ๐˜ฆ- Helped set up and grow India's first creator economy newsletter for a media firm- Revamped the content strategy of Yocket's blogs to increase sign-ups by 8x on a year on year basis- Set up the content marketing plan and operations for Yocket's new channels like Facebook, LinkedIn, Reddit, Quora, Events, Communities, WhatsApp, Email, SMS, App and Website Notifications.๐—ช๐—ผ๐—ฟ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐—บ๐—ฒ ๐ŸคIf you resonate with what you have read so far and see a fit, drop a message here or an email at rohan.deshmukh692@gmail.com.Whether you plan to launch your content marketing program or implement processes to scale organic growth, I'll be happy to help!๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—บ๐—ฒ ๐Ÿ””I post about content marketing and strategy, content writing, social media, events, and all things organic marketing on LinkedIn and Medium.Follow me for tips on growing your business through content and ways to hire/inspire your content team.

Rohan Deshmukh's Current Company Details
Self Employed

Self Employed

View
Content Strategist
Mumbai, MH, IN
Website:
yocket.in
Employees:
681323
Rohan Deshmukh Work Experience Details
  • Self Employed
    Content Strategist
    Self Employed
    Mumbai, Mh, In
  • Yocket
    Senior Content Marketing Strategist
    Yocket Jan 2023 - Present
    Mumbai, Maharashtra, India
    In this role, I led a 5-member marketing team and was responsible for generating leads, conversions and engagement through a robust content strategy. I was accountable for the planning and execution of projects related to content, social media, community management, event marketing, branding, user engagement/acquisition campaigns, and marketing operations.My key achievements included:- Managed the marketing of offline events, leading to 1800+ attendees across all events in 2023-24, resulting in revenues in excess of โ‚น1,50,00,000- Led email campaigns to generate new leads, which contributed to an increase in sales by โ‚น25,00,000- Spearheaded development of SEO-optimized content including blog posts, articles, and social media posts, increasing organic website traffic by 25% year-on-year- Established a content strategy and an editorial plan for web content, resulting in an annual increase in sign-ups by 8x from blogs and 6x from university pages- Managed creation of marketing assets including product and sales collaterals, email marketing, website, user journeys, and conversion copies
  • Yocket
    Content Marketing Specialist
    Yocket Nov 2021 - Dec 2022
    Mumbai, Maharashtra, India
    I joined Yocket as a Content Marketing Specialist. I was responsible for increasing brand awareness as well as driving traffic and engagement through social media as well as the brand's communities.My key achievements and experiences included:- Implemented and managed a comprehensive LinkedIn growth strategy for brand awareness, increasing social media followers by 80% and engagement rate by 4x in under 4 months- Drove 3000 unique visitors to the Yocket platform through Facebook groups with an average onboarding ratio of 5.3%- Grew the member base of the brand's social media communities by adding 30000 members in 12 months through innovative content strategies- Developed and executed a multi-channel marketing plan for Yocketโ€™s 1st Online Loan Fair, leading to 2700 registrations and 1400+ attendees- Ideated, conceptualised, and created a cricket-themed retargeting ad campaign on Meta resulting in 3x higher CTRs and 750+ conversions in <20 days
  • Self Employed
    Content Specialist
    Self Employed Mar 2020 - Nov 2021
    Mumbai, Maharashtra, India
    During the pandemic, I worked as a freelance content writer for startups and small businesses, helping them enhance content quality while improving business results.My key achievements and experiences included:- Set up Indiaโ€™s first creator economy newsletter for a digital-first agency, resulting in an average open rate of 35% and click rate of 2.1%- Developed the content strategy for a media firm's blogs leading to a rise in page visits by 100%- Created and executed a content calendar for emails, newsletters and blog posts for multiple clients
  • Deal Jeans
    Senior Executive - Business Development, Sales And Marketing
    Deal Jeans 2019 - 2020
    Mumbai, Maharashtra, India
    Here, I handled end-to-end revenue generation through B2B and franchisee channels for all the company's brands (Deal Jeans, E2O and Rexx Straut). I also generated leads for the B2C channels of all the above brands.My key achievements & experiences included:- Developed a channel partner program, recruiting 10+ new partners to expand the company's distribution network in Mumbai- Generated revenues worth โ‚น11,00,000 through new distribution channels within 6 months- Increased the number of hot leads by 30% through a drip email campaign, targeted at booth visitors from exhibitions
  • Tokyo Plast International Limited
    Sales And Marketing Executive
    Tokyo Plast International Limited 2018 - 2019
    Mumbai, Maharashtra, India
    In this position, I grew the lead pipeline through events, exhibitions, and cold outreach for the B2B, international trade and e-commerce channels.My key achievements & experiences included:- Established new distribution partnerships in the Asia Pacific region, leading to orders worth โ‚น44,00,000- Set up the brand's presence on e-commerce platforms (Amazon, BigBasket, and JioMart) resulting in revenues worth โ‚น30,00,000- Co-created, designed and developed the brand's 2019 Product Catalogues (India and International editions) with vendors and agency partners
  • Treebo Hotels
    Corporate Sales Manager
    Treebo Hotels 2017 - 2018
    Hyderabad, Telangana, India
    In this role, I generated leads and sales for the brand's franchise hotels from corporates and small businesses in Hyderabad.My key achievements & experiences included:- Successfully managed a portfolio of 20+ clients, maintaining a client retention rate of 80%- Generated over 1000 leads through field visits and online databases, creating a solid pipeline of potential customers

Rohan Deshmukh Skills

Leadership New Customer Acquisitions Javafx Services Marketing International Business E Commerce Git Linux Rest Channel Sales C International Sales Key Account Management Mongodb Customer Retention Business Development Content Marketing Market Research Communication Json Relationship Management Desktop Application Development Digital Marketing Android Development Lead Generation Institutional Sales Channel Partner Development Branding Microsoft Office Java Sqlite Marketing Web Services Modern Trade Vba Customer Service C++ Product Promotion Email Marketing Content Development Management Teamwork Marketing Communications Research Marketing Strategy Consumer Behavior Retail Marketing Mysql Intellij Idea Marketing Research Shell Scripting Android Studio

Rohan Deshmukh Education Details

Frequently Asked Questions about Rohan Deshmukh

What company does Rohan Deshmukh work for?

Rohan Deshmukh works for Self Employed

What is Rohan Deshmukh's role at the current company?

Rohan Deshmukh's current role is Content Strategist.

What is Rohan Deshmukh's email address?

Rohan Deshmukh's email address is ro****@****tcs.com

What schools did Rohan Deshmukh attend?

Rohan Deshmukh attended Birla Institute Of Management Technology (Bimtech), University Of Mumbai.

What skills is Rohan Deshmukh known for?

Rohan Deshmukh has skills like Leadership, New Customer Acquisitions, Javafx, Services Marketing, International Business, E Commerce, Git, Linux, Rest, Channel Sales, C, International Sales.

Who are Rohan Deshmukh's colleagues?

Rohan Deshmukh's colleagues are Kunal Rawat, Shalvi Khandelwal, Rashi Bohra, Mohith Reddy, Arun Bhatia, Chaitalee Khandelwal, Robin M.

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