Rohan Deshmukh Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

In this role, I led a 5-member marketing team and was responsible for generating leads, conversions and engagement through a robust content strategy. I was accountable for the planning and execution of projects related to content, social media, community management, event marketing, branding, user engagement/acquisition campaigns, and marketing operations.My key achievements included:- Managed the marketing of offline events, leading to 1800+ attendees across all events in 2023-24, resulting in revenues in excess of ₹1,50,00,000- Led email campaigns to generate new leads, which contributed to an increase in sales by ₹25,00,000- Spearheaded development of SEO-optimized content including blog posts, articles, and social media posts, increasing organic website traffic by 25% year-on-year- Established a content strategy and an editorial plan for web content, resulting in an annual increase in sign-ups by 8x from blogs and 6x from university pages- Managed creation of marketing assets including product and sales collaterals, email marketing, website, user journeys, and conversion copies

Mumbai, Maharashtra, India

I joined Yocket as a Content Marketing Specialist. I was responsible for increasing brand awareness as well as driving traffic and engagement through social media as well as the brand's communities.My key achievements and experiences included:- Implemented and managed a comprehensive LinkedIn growth strategy for brand awareness, increasing social media followers by 80% and engagement rate by 4x in under 4 months- Drove 3000 unique visitors to the Yocket platform through Facebook groups with an average onboarding ratio of 5.3%- Grew the member base of the brand's social media communities by adding 30000 members in 12 months through innovative content strategies- Developed and executed a multi-channel marketing plan for Yocket’s 1st Online Loan Fair, leading to 2700 registrations and 1400+ attendees- Ideated, conceptualised, and created a cricket-themed retargeting ad campaign on Meta resulting in 3x higher CTRs and 750+ conversions in <20 days

Mumbai, Maharashtra, India

During the pandemic, I worked as a freelance content writer for startups and small businesses, helping them enhance content quality while improving business results.My key achievements and experiences included:- Set up India’s first creator economy newsletter for a digital-first agency, resulting in an average open rate of 35% and click rate of 2.1%- Developed the content strategy for a media firm's blogs leading to a rise in page visits by 100%- Created and executed a content calendar for emails, newsletters and blog posts for multiple clients

Mumbai, Maharashtra, India

Here, I handled end-to-end revenue generation through B2B and franchisee channels for all the company's brands (Deal Jeans, E2O and Rexx Straut). I also generated leads for the B2C channels of all the above brands.My key achievements & experiences included:- Developed a channel partner program, recruiting 10+ new partners to expand the company's distribution network in Mumbai- Generated revenues worth ₹11,00,000 through new distribution channels within 6 months- Increased the number of hot leads by 30% through a drip email campaign, targeted at booth visitors from exhibitions

Mumbai, Maharashtra, India

In this position, I grew the lead pipeline through events, exhibitions, and cold outreach for the B2B, international trade and e-commerce channels.My key achievements & experiences included:- Established new distribution partnerships in the Asia Pacific region, leading to orders worth ₹44,00,000- Set up the brand's presence on e-commerce platforms (Amazon, BigBasket, and JioMart) resulting in revenues worth ₹30,00,000- Co-created, designed and developed the brand's 2019 Product Catalogues (India and International editions) with vendors and agency partners

Hyderabad, Telangana, India

In this role, I generated leads and sales for the brand's franchise hotels from corporates and small businesses in Hyderabad.My key achievements & experiences included:- Successfully managed a portfolio of 20+ clients, maintaining a client retention rate of 80%- Generated over 1000 leads through field visits and online databases, creating a solid pipeline of potential customers

Post Graduate Diploma In Management, International Business And Marketing

Activities and Societies: Member of QCB, BIMTECH's quizzing clubI hold a Post Graduate Diploma in Management (equivalent to an MBA).

Bachelor’S Degree, Business/Commerce, General

Activities and Societies: Wrote articles for the annual college magazine, Udaan.I hold a Bachelor of Commerce degree from Thakur College.