Rohan Routroy Email & Phone Number

I went to the Himalayas, after resigning from Twitter - to focus on my training. One day I will write about my time there - which was spent in a small village by a monastery.

San Francisco, Ca, Us

I led a team of Strategists for Twitter Next. We were responsible for driving creative pitches and execution across Twitter’s Retail, Financial and Auto clients. I also led our efforts to unlock the Cannabis vertical for Twitter, while partnering with colleagues from Sales and Policy.

San Francisco, Ca, Us

In less than 2 years, I was promoted to a Senior Strategist and tasked with developing our offering for Small and Medium businesses. During this time I also authored several brand narratives for Apple - some of which were presented at Cannes and went on to secure incremental revenue. I was a part of the team which produced Twitter's annual Trends Report - which gave me the opportunity to host and moderate several Twitter Spaces with journalists and ad industry leaders.

San Francisco, Ca, Us

4 years into my tenure at Twitter Asia, I went through a rigorous interview process for the role of a Brand Strategist out of our New York office. After being selected, I moved here in July 2019 - and hit the ground running by growing the revenue of a nascent account by 5X within 2 quarters - by partnering with a stellar sales team. I was also involved in securing over 30% growth in our annual upfront with 2 of our largest financial services accounts.

San Francisco, Ca, Us

9 months into my 2nd role at Twitter, I proposed and operationalized the first Brand Strategist role for China - a previously unserviced region by our team. I partnered with 2 of the best sales people I have ever worked with (Alan Lan and Navey Tang) and we drove an 8X growth in China’s brand revenue turning it into Twitter’s 4th largest business in 18 months. The team eventually grew to over 50 people and I volunteered to step down - as the business had matured enough to need a strategist with Mandarin fluency. I still miss working with that team.

San Francisco, Ca, Us

After receiving a double promotion within 15 months of joining the team, I exceeded my revenue target by 117% in my first quarter. In this role, I secured an almost lost pitch with Nestle Asia by upselling a creative concept over dinner with the clients. The client bought and executed the campaign - which till this day holds the global record for tweet volume for a brand hashtag.

San Francisco, Ca, Us

As the first hire of the region, under the leadership of Steve Kalifowitz, I set up the foundation of Twitter's Brand Strategy offering in Asia. We executed multiple first to market creative programs, across the Middle East, India, South East Asia and Australia.

Strategy and Planning lead for of some key accounts within the Wunderman APAC portfolio.Recognized as Global Stretch Factor for 2013 and 2014, a high-potential employee whohas been of outstanding services to clients and has added value as a whole.Formulated a CRM strategy for SK-II with the regional planning team for ASEAN whileoverseeing its’ execution in Japan and Singapore.Strategic direction and execution of regional digital projects for 3M, Chaneland Energizer Schick.Led pitches for various businesses while securing key projects with Samsung, Starbucksand Workforce Development Agency.

New York, Ny, Us

Strategized digital solutions for Research in Motion (RIM) and new business leads to translate business priorities into insight based and results oriented campaigns.Regional Site Manager for RIM - coordinated page replications, translations, and localization for upcoming new product introductions in RIM APAC.Managed partner agencies within the Publicis network for local project support and reviewed local/regional projects while providing feedback on design and UX

Singapore, Singapore, Sg

Strategic account management of UOB, Fidelity Investments and Citibank Singapore.Conceptualized and led Reebonz Live!, a live video feed campaign, which resulted inan increase in sign-ups by 20% for reebonz.com.Pitched and secured a S$200,000 e-services project with TNT, resulting in 8RR being appointed as the digital agency for TNT Asia Pacific.Lead R&D personnel for the development of the first Citibank iPad Sales App.A 30% higher higher conversion rate was reported by the Direct Sales Staff using the app.Drove business development efforts and led presentation pitches for clients such as SingTel, AkzoNobel, Lingua Tech, MasterCard and Range Rover Evoque.

Singapore, Singapore, Sg

Strategic account management of TNT, NTUC Income and Fraser Centrepoint.Developed strategies that improved productivity and turnaround times by 25% ;while introducing new web tools for eliminating redundant processes.

Worked on various visual communication projects for clients such as Citibank, MTV India,P&G and NTU Students’ Affairs Office.

Reviewed the present structure and revamped the model for the event calendar of the club.Designed the corporate identity and all event promotional materials for the club.

New York, Ny, Us

Designed and formulated advertising campaigns under the supervision of the Chief Creative Director.Involved in designing various marketing collaterals for clients such as Lafarge Cements, Tea Board of India, Indian Tobacco Company (ITC) etc

Bachelor Of Fine Arts, Product Design

Continuing Education Courses, Screenwriting Level I