As a YouTube Specialist at Netflix India, I oversee strategic content programming for both the Netflix India and Netflix India Shorts YouTube channels. My expertise includes directing content packaging, managing weekly programming schedules, and crafting growth strategies to enhance channel performance. I play a pivotal role in content creation, ensuring a consistent tone of voice across all platforms. Additionally, I handle community management, online reputation management (ORM), and social listening to engage our audience effectively. Collaborating closely with agencies, I execute daily content strategies to drive channel success and audience growth. Previously, as Creative Producer and Operations Manager for the Dhruv Rathee YouTube channel, I drove engagement and growth for a community of over 30 million subscribers, managing 2.5 billion organic views on YouTube over two years with data-driven insights.