Rohan Toteja Email & Phone Number

Delhi, India

Noida, Uttar Pradesh, India

• Demand Creation: Increased product impressions by 310% by a) Introducing the product for Mobile devices b) Integrating the product at 8 new touchpoints such as widget, banner & API c) Marketing Interventions such as.
• Demand Creation: Improved Impression to lead creation by 30% by simplifying user journey, reducing user Input & improving UI
• Supply Creation: Onboarded 24 new Logistics Service Provider to the platform including 9 paying customers.
• Demand Fulfilment: Improved Lead fulfilment by 45% by improving Supplier recommendation logic & filtering low rated suppliers
• Overall Impact: Overall Transactions via Ship With Indiamart Improved by 400%
• Reporting & Dashboards: Singlehandedly created multiple dashboards and automated reports using Google Analytics, AWS, SQL and Power BI to allow A/B test analysis, RCA & performance reporting.

Bengaluru, Karnataka, India

• Researched on ‘Marketing Plan for Gaming Note Books’ using Python and SQL.
• Research focused on fields of – Market Analysis, Product Positioning, Product Analysis. A report was prepared after analysis which included proposals and recommendations to have successful future product launches.

Pune Area, India

• Worked with a client in logistics industry in Route Management Department and enhanced their API by using Elasticsearch. Performance of API was improved by 40%.
• Worked with Emerging Technologies Team in field of AI and added a Chatbot in client’s website thereby reducing workload on Customer Care Department of client by 80%. Live Chat was used to build UI and Chatbot.ai was.
• Lead a team to build an Asterisk based voice bot for our client thereby enhancing the client’s Customer Care Interface.
• Solved various tickets and bugs so as to improve the functionality of the pricing portal of Pricing Department of same client.
• Enhanced the UI of the client’s portal so as to make it more user-friendly during tenure in UI team. Also handled Angular 7 Migration so as to make client’s portal support modern Angular 7. It also improved page load.

Mumbai, Maharashtra, India

• Researched on ‘Different types of hedging strategies using options in commodities.’
• Focused on analysis of various hedging strategies that hedgers can use to manage price risk.

Angul, Orissa, India

Worked at Systems Department and developed an ‘Integrated Attendance System.’ It is an Android app which allows a user who is working in the company to retrieve their attendance, late-coming, overtime records, etc. after authentication. Retrofit API was used in this project.

Master Of Business Administration - Mba

Bachelor Of Engineering - Be, Computer Science