Rohina P Email & Phone Number

Bengaluru, Karnataka, India

4C Pharma Solutions is a global healthcare solutions company specializing in endto end of Pharmacovigilance, Medical Information Call Center, Hosting, RegulatoryAffairs, Medical Writing, CDM and Staffing Solutions.- Increased lead generation by 250% in 2022, through branding, web design,email campaigns and online campaigns.- Generated 22 MQL's and grew sales by over 70%.- Worked with managers, VP, and c-level staff to identify areas of potentialgrowth and to develop communication and marketing programs for targetedmarkets and audience.- Executed marketing campaigns for the company's web solutions.- Led and executed a creative design and copy writing for digital and printassets, as well as internal and external communications, including website,social media, PR, trade shows and conferences.- Responsible for successful corporate re-brand and launch of new website andthe digital launch of two new service lines in the last one year.- Spearheaded in getting 4C Pharma Recognized as one of the "Great Place toWork" certified company, which aided in getting the best talents from the Industryand also completing our project recruitment milestone ahead of the deadline.- Developed and implemented strategic plan and operational process for astartup organization that were otherwise non-existent- Conceptualize, execute, and monitor the marketing and social media strategy.- Successfully developed and implemented various social, digital, print andvideo marketing strategies to achieve objectives and meet goals.- Plan and execute Webinars, Virtual Events- Oversee and execute email campaign- Written and published first white paper for 4C Pharma Solutions

Report to the COO-Manage sales and marketing, including developing strategic businessplans, ensuring overall profitability, revenue growth, maximum marketpenetration, brand awareness, sell-through, and client satisfaction.-Construct and manage campaigns throughout the year to drive salesvolumes, increase revenue, and promote customer retention-Analyze market data including competitive activity and regulatoryrequirements and alter strategies as necessary to inform marketingplanning and business strategies and decisions.-Develop a plan to market product through promotional campaigns, utilizingthe full marketing mix as appropriate. Leverage relevant digital marketingchannels based on local market dynamics. Working alongside salesmanagement, sales team and distributors to ensure campaigns aredeveloped appropriately and delivered effectively.-Promotional tool creation: provide commercial organizations with corepromotional and scientific literature, sales aids, and support materials tohelp them exceed their sales plan.-Budgetary responsibility for ensuring promotional campaigns are withinagreed spending limits.-Drive Sales-Internal communication: Work in close partnership withPharmacovigilance, Regulatory Affairs, Medical Information Call Center,Medical affairs, Hosting, and Sales Managers. Regularly interface withSales organization, proactively communicating and coordinating efforts, e.g.commercial studies, internal meetings, customer meetings andtrade shows aimed at growing sales and profitability.-External communication: Interface with service partners, marketingresearch firms, ad agencies, other vendors and customers to effectivelymanage and grow business while maintaining a customer focus woventhroughout all activities. Identify and develop relationships with keyopinion leaders.-Ensure all promotional activities, progress reports, updates etc., aredelivered on time to a high standard

Bangalore

Develop marketing strategy and direction to the sales team• Develop market Intelligence report and market insight • Use market intelligence to run marketing campaigns comprising of Email campaign and Social Media Marketing• Drive lead generation program for business development• Manage and negotiate with vendors • Digital Media Marketing and monitoring by using analytics tool• Manage all the Social media planning and activity• Develop Newsletter content and design

Bangalore

ESSENTIAL DUTIES AND RESPONSIBILITIES:-Assist the Global Sales team in execution of marketing initiatives in order to penetrate domestic and international markets-Assist with strengthening Synowledge brand on an international scale; execute and maintain,regular brand recognition activities in alignment with global marketing strategy.-Work with SEO and graphical design teams for web based marketing activities,Conduct market research to determine market requirements for existing and future servicelines-Assist with manage Synowledge’s presence and participation at tradeshows, conferences,webinars, and seminars.Coordinate vendor relationships for marketing materials, show logistics and web based vendors.-Assist with the development/writing of copy/content for marketing collaterals and distributions (ie Press Releases, website content, brochures, etc.)-Support sales team with market information, contact management and lead generation activities.-Work to assist with the execution of lead generation activities in coordination with sales team to build and maintain a strong sales pipeline.-Responsible for management, monitoring and utilization of CRM (SugarCRM).-Assist in the monitoring, review and reporting of marketing activities and results on a daily/weekly/monthly basis to effectively track marketing/sales effectiveness and report to management.-Assist in the development, maintenance and optimization all printed and electronic promotional collateral.-Develop new material and maintain inventory control of trade show assets.-Create and manage promotional items for shows and sales usage (manage Indian vendors,as needed)Digital Media-Help manage all social media accounts (Facebook, LinkedIn, etc)Assist in the execution of digital campaigns for lead generation and expanded web presence.-Work closely with SEO and web designer to ensure all digital campaigns are executed and maintained according to implemented strategy.

Is an ERP development company involved in developing ERP for a niche segment Real estate and Constrution domain.* Work closely with the Chairman ,; and the Director of Sales & Marketing to plan, develop and implement both strategic and tactical business, sales and marketing initiatives in support of the overall Institutional sales strategy.*Planning and Implementation* Design, implement and monitor the effectiveness of campaigns and contact programmes* Work with the various Sales teams to implement the marketing strategy/programme.* Where possible utilize synergies and cross-over opportunities within the business to help maximize sales opportunities.* Develop productive working relationships with the relevant Sales teams, ensuring that they are kept up-to-date with work in progressProduction* Provide clear requirements, specifications and deadlines for production of marketing presentations and literature.Budget* Ensure all role related budgets are approved by the Head of the Institutional marketing and related costs are processed in the budget.*Negotiation with the vendor to ensure to get best deal for our company when it comes to participation in the events or for a cost involved in advertisement. To get the best deal for the best possible price.Principal Internal / External Contacts:* Support the Marketing Production and Investment Communications for content generation and production of literature, presentations and web content.* Industry publications and groups to identify marketing opportunities (in conjunction with communications and Sales teams)

Bangalore

Iads and events is an outsourced event partner for Hindu publication.We were thoroughly involved in organizing exhibitions like the Hindu metro plus life style show in all the 1st tier and 2nd tier cities.Apart from the Hindu shows we had our own set of well known exhibitions like Furniture fair,Interior and Exterior show and so on .I was thoroughly involved in space selling for the shows coming up in the Bangalore and also supporting other shows happening in other cities.apart from space selling a lot of brand building activity was taken care by me like handling email campaign ,sms campaign and content writing for the ads to be printed in different newspapers.

Delhi ,Saket

Recruitment of Food safety associates , cooks , commis , chefs and volunteers for the Common Wealth Games , Delhi , India

A public sector firm where my live project involved calculation of Return of Investment of Training as a part of Human Resource Department.Met every daily deadline successfully, with 100% completion of all assigned reports by specified deadline. Got the data based on live interview with all the employees of Delhi, Lodhi road branch.

Master Of Business Administration - Mba, Marketing, A

Pgdm, Marketing, A

Activities and Societies: Winner of ad Mad inter collge competition , Was a student member of TIE foundation to organize a seminar based.

B.C.A, Computers