Global Head Of Talent Brand And Early Careers
Current
Apr 2024 - Present
AeroLeads people directory · profile
Rohini Kumar Email & Phone Number
Recruitment Marketing & Employment Brand Leader |Retail Marketing| Brand Management| Strategy
at
Atlassian
1 work email found
@atlassian.com
4 phones found area 612 and 952
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Recruitment Marketing & Employment Brand Leader |Retail Marketing| Brand Management| Strategy
Location
Minneapolis, Minnesota, United States
Who is Rohini Kumar? Overview
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Quick answer
Rohini Kumar is listed as Recruitment Marketing & Employment Brand Leader |Retail Marketing| Brand Management| Strategy at Atlassian, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at atlassian.com, phone signal with area code 612, 952, and a matched LinkedIn profile for Rohini Kumar.
Rohini Kumar previously worked as Global Head of Talent Brand and Early Careers at Atlassian and Head of Talent Brand at Atlassian. Rohini Kumar holds Masters, Advertising from Michigan State University.
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Email format at Atlassian
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{first_initial}{last}@atlassian.com
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Profile bio
About Rohini Kumar
I am a Marketer, Innovator, and Leader. I am fortunate enough to have lived, studied, and worked across 3 continents. This has instilled in me a deep fascination for the human psyche - how the brain works based on internal and external influences. That is why I love being a marketer and have loved my varied experiences from agency to large or small corporations. A lot of marketers talk about being storytellers – I say that’s great! In essence though, a good story is simply that, a good story... BUT a story with intentionality, authenticity, rooted in understanding the human psyche… now that drives change… that drives action. That’s what I do. Over the past few years, I have become enamored and passionate about unlocking the true potential that is a company’s employment brand – its way more than just a few candidate facing media or event tools. It’s the sentiment and perception about a company that internal and external stakeholders (employees and non-employees) have about it and it’s the window into a company’s culture and beliefs… DEI, growth, development, safety, reputation. It’s tangible, measurable and truly understanding and unlocking its potential helps us do what I love…driving action and change in an intentional and authentic way.
Listed skills include Marketing, Advertising, Integrated Marketing, Brand Management, and 29 others.
Current workplace
Rohini Kumar's current company
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10 roles
Rohini Kumar work experience
A career timeline built from the work history available for this profile.
Head Of Talent Brand
Current
Nov 2021 - Present
Employment Brand And Recruitment Marketing Leader
- Built and developed a large team of data-driven recruitment marketing expert consultants. Lead a model of work geared toward innovative proactive, insight led solutions vs reactive tactics - Lead team through market forward, customized marketing, media and content strategies across large volume recruiting (stores and supply chain) as well as specialized.
Jul 2018 - Oct 2021
Senior Manager - Retail Marketing
Jan 2015 - Jul 2018
Account Strategy
- Verticals: Retail, Healthcare,Construction and Recruitment Marketing
- Account lead for all above verticals; responsible for developing upfront digital inbound strategies for client and overseeing implementation of the strategies by execution team (direct reports)
- Partnered with CEO/Owner to develop key corporate processes as well as company culture and guidelines
- Responsible for review and management of execution team
- Managed agency budgets and hours for all responsible clients
- Responsible for agency scope enhancement discussions with client management
Feb 2014 - Jan 2015
Marketing, Menu Development, Business Plan / Business Model Support
Eat-Me Restaurant
- Involved in the concept to execution of the popular Eat Me restaurant in Lausanne. www.eat-me.ch (Ranked #3 on Trip Advisor)
- Collaborated with founder/owner from concept to execution of global tapas cuisine restaurant
- Conducted consumer research (demographics, psychographics, taste preferences)
- Identified white space and target market
- Helped develop business plan (pricing, marketing and supply chain strategy)
- Presented menu to angel investors and expat community as focus group, to gather feedback/interest
Apr 2010 - Jul 2013
Marketing Manager
- Departments/Campaigns: Target Grocery (Super Target), Target Corporate Branding, Recruitment and Retention, Diversity Recruitment, Internal Employee Communications Marketing
- Target Grocery (Super Target) - Led and managed the Target Grocery (Super Target) marketing campaign, including consumer insights, media strategy, vendor funding (Kraft, General Mills, etc), creative planning & execution
- Corporate Branding & Recruitment Marketing - Led efforts to develop external facing corporate values and recruitment mission statement- Managed overall media & communications strategy (incl. social media) for Target.
- Target India- HQ liaison with Target India to develop a recruitment and awareness marketing plan Responsible for agency selection and advising team on media and creative strategies
- Diversity Awareness (Retention) and Recruitment - Developed internal employee diversity strategies along with a marketing and communications plan for all US Target employees (including a complete redesign of the Target.
- Internal Employee & External Communications - Planning & Strategy lead for all internal employee marketing efforts including Benefits Awareness (HQ, Stores, Distribution Centers) and Benefits Clarity (marketing.
Apr 2008 - Mar 2010
Sr. Specialist, Marketing
- Departments/Campaigns: Softlines/Fashion, Marketing to Men, Design for All, Converse One-Star (launch) and Target India
- Converse- IM Planning lead on the launch of Converse – one of the biggest brand launches for Target- Led and managed the strategic development and implementation of a technologically advanced online campaign that used.
- Design For All (‘DFA’)- Led the online initiative to showcase Target’s commitment to design – the 2008 DFA online hub
- Marketing to Men - Played a leadership role in defining the scope of the online-only campaign, with a unique approach Designed a highly customized awareness campaign, integrated with offline for consistent messaging.
Nov 2006 - Mar 2008
Senior Specialist, Marketing
- Departments/Campaigns: Home (Decorative Home and Housewares), Back-to-College, Club Wedd (Wedding Registry), Home Designers and Target Commercial Interiors.
- Led the Back-to-College campaigns of 2005, 2006 and 2007 (concept/strategy)
- Led the Club Wedd promotional campaign (launch of Club Wedd magazine, Wedding Salon event)
- Target Commercial Interiors (‘TCI’): Developed business plan, concept & solutions for VP/President
Jun 2005 - Oct 2006
Account Executive
Campbell Mithun
- Accounts: Unilever ice cream (Good Humor Breyers), Interstate Bakeries Corp (IBC), Minnesota Children's Museum, New Business Pitches
- Sr. Account Executive – Unilever Ice cream (Good Humor, Breyers, Popsicle, Klondike)- Led product/brand innovation brainstorming sessions, ideations, and war-gaming discussions
- Account Executive – Interstate Bakeries Corp. (Wonder Bread, Hostess, Drakes) - Managed several promotions for Hostess, including JVs with DC Comics/Cartoon Ntwk. & Nick- Managed creative strategy & overall execution.
Mar 2003 - Jun 2005
2 education records
Rohini Kumar education
Masters, Advertising
Michigan State University
Bachelors
University Of Madras
FAQ
Frequently asked questions about Rohini Kumar
Quick answers generated from the profile data available on this page.
What company does Rohini Kumar work for?
Rohini Kumar works for Atlassian.
What is Rohini Kumar's role at Atlassian?
Rohini Kumar is listed as Recruitment Marketing & Employment Brand Leader |Retail Marketing| Brand Management| Strategy at Atlassian.
What is Rohini Kumar's email address?
AeroLeads has found 1 work email signal at @atlassian.com for Rohini Kumar at Atlassian.
What is Rohini Kumar's phone number?
AeroLeads has found 4 phone signal(s) with area code 612, 952 for Rohini Kumar at Atlassian.
Where is Rohini Kumar based?
Rohini Kumar is based in Minneapolis, Minnesota, United States while working with Atlassian.
What companies has Rohini Kumar worked for?
Rohini Kumar has worked for Atlassian, Target, The Walt Disney Company, Storyteller Media & Communications, and Eat-Me Restaurant.
How can I contact Rohini Kumar?
You can use AeroLeads to view verified contact signals for Rohini Kumar at Atlassian, including work email, phone, and LinkedIn data when available.
What schools did Rohini Kumar attend?
Rohini Kumar holds Masters, Advertising from Michigan State University.
What skills is Rohini Kumar known for?
Rohini Kumar is listed with skills including Marketing, Advertising, Integrated Marketing, Brand Management, Marketing Communications, Account Management, Interactive Marketing, and Brand Development.
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