Data Analytics:  Produced key site performance reports and dashboards. Reported should include business context and insights into the data to be delivered to the business leads. Make informed recommendations based on web metrics analysis. Effectively responded to ad-hoc report and analysis requests from the Merchants, Brand Leadership, Site Optimization, and other key partners. Enhanced reports and analysis of site performance including advanced segmentation analysis. Tracked and analyzed web site performance, trends, paths, and results of changes made to the websites to see how changes affected site conversion. Periodically conducted deep-dive analysis across multiple customer touchpoints such as email, paid search, natural search, banner ads, affiliates, etc., leveraging data from multiple sources: vendor reporting tools and web analytics toolCMS : Optimize content on existing pages or create new pages to meet business needs. Content updates go through a workflow process.SEO Roles and Responsibilities: Reports using Adobe Site Catalyst –Ominture – analysis & reporting and tag management.1. Adobe - Site Catalyst Reports - Site Metrics, Site Content, Video ,Mobile, Paths, Traffic Sources, Campaigns, Products, Visitor Retention and Visitor Profile - for New and Refresh Launches 2. Tag Management – JS, HTML3. Reports send to Global reviewers4. Send page for content globalization and follow-up.5. Creating and Maintaining One List of various departments and Follow-up relates to Landing Pages.6. Preparing documentation for every Landing Page and have to maintain Landing Page folder, Roadmap in SharePoint before and after for a Landing Pages.7. Weekly Timesheet - Resource Time spend in a Landing Page.Tools: Adobe SC, webmaster, keyword planner, Ahref, screaming frog

SEO - ON and OFF page optimization, Technical Management using web technologies & Reporting using GA, Sitecatalyst, Web search console, Keyword planner and BrightEdge tool.

Supporting technical aspects on SEO Client Management and Reporting, Content management services, on page ,off page Reporting, Competitor and predictive analysis, and web page mapping coordination with marketing and development team.

Roles and Responsibilities in Migration Process:1. CMS Lists, Libraries, Pages, Content Types, Metadata, troubleshooting on SharePoint web pages2. Review migration logs and troubleshoot 3. SharePoint Online migration Experience in delivering SharePoint based intranet and collaboration solutions Expert knowledge in SharePoint Infrastructure, Application, Search, and Integration architecture4. Coordinate with TMS teams in diverse/ multiple stakeholder5. Implementing procedures for designing & development of content workflows and reports6. Manages the migration planning and oversees migration execution Identifies changes/additions to source environment, and triggers scope-change-control 7. Ensure prerequisites, test-plans and technical escalation paths are in-place Triggers and manages technical escalations Coordinates migration tasks with Migration Engineers . Lead validation of Migration Wave schedules to include Wave content, source/target mapping, server groupings & dependencies All prerequisites 8. All components (servers, storage, monitors, accessories, etc.) pre- and post- migration testing validation of all dependencies Projecting demand of key resources Responsibilities in SEO and Data Analytics:1. Site Catalyst Reports - Site Metrics, Site Content, Video ,Mobile, Paths, Traffic Sources, Campaigns, Products, Visitor Retention and Visitor Profile - for New and Refresh Launches 3. Reports send to Global reviewers4. Send page for content globalization and follow-up.5. Creating and Maintaining One List of various departments & follow-up relates to Landing Pages.6. Preparing documentation for every Landing Page and have to maintain Landing Page folder, Roadmap in CMS before and after for a Landing Pages.7. Co-ordinate with various teams including Dell Blue team TMS tool:1. Page content globalization & follow-up2. Content - Paragraph, image alt text, banners and flash for 27 languages3. TMS functionality copyright and marketing and audit

Project Name – Online Loan Agency Home Loan Product , Fixed deposit product and Car loan productOrganization BankBazaar.comClient India Environment SEO,CMS - HTML,CSS,SMM,web analytics toolsRole Senior AnalystTeam size 12Responsibilities: SEO ON page and OFF page Optimization, Link building - Blogs (fresh articles relates to Home Loan Product , Fixed deposit product and Car loan product), Social media marketing (SMM)-Facebook, twitter, Pinterest, info graphics, Social Bookmarking Sites, forum sites, classifieds sites, Video sites.Creation and Submission: Daily SERP,Weekly competitor SERP report, Monthly competitor analysis, Home Loan strategy, Keyword performance,SEO ON page from URL to Footer in a page,metadata,blogs,video,PPT and Info graphics.Monthly reports using Tools -• Webmaster tool-health-crawl status, index status, traffic, optimization-sitemap removal URL codes, site error fixing.• Google web analytics & reporting - analysis & reporting (Audience, Acquisition, behavior, conversions) and tag management.• Site Catalyst –Ominture – analysis & reporting and tag management.• SEOMOZ - server error, page error, Meta data error.

Projects Name 4 Major locales US, HK, CO.TH, and CN - page rank 4 – Domain name CheapTickets: No. of landing pages destination and deals page 356 per locale.Organization Travix - VayamaClient US ,China ,Hong Kong and Thailand Environment SEO,CMS - HTML,CSS,SMM,web analytics toolsContent Management System Koboo - CMSRole SEO AnalystTeam size 18Responsibilities: 4 Major locales US,HK,CO.TH,CN - page rank 4 – Domain name CheapTickets:ON-Page Optimization:• CMS - content management system for HK - Database - Management - Koobo CMS and word press • Adobe - Site Catalyst Reports - Site Metrics, Site Content, Video ,Mobile,Paths,Traffic Sources,Campaigns,Products,Visitor Retention and Visitor Profile.• Meta data content (Text, Image, Design, canonical issues, URL)-Upload, Quality Check, and Monitoring.OFF-Page: LINK BUILDING • Info graphics -Topic search, content creation, submission, follow, and monitoring -using PowerPoint or online tool.• Social Media sites (content creation, submission, follow, likes, comment, share, pin it community & create pages and some related apps) -Facebook, Twitter, Pinterest, visually, File share, digg, Slide shares& media fire.• Blogs maintaining, managing word press CMS blogs- http://flights-news.com/Web Analytics Tools: Webmaster tool, Google web analytics& reporting, Alexa page rank, Ominture-Site Catalyst and Seomoz.