- Established the digital marketing infrastructure for the Undergraduate & Master programme.- Paid lead generation (B2C) ads contributed to 30%+ of applications for the Undergraduate & Masters Programme from 0% previously.- Developed innovative PPC strategies resulting in a remarkable 98% increase in paid search traffic and a 100% increase in B2B lead conversion rates.- Effectively managed a seven-figure budget for lead generation campaigns across Google & Facebook Ads.- Led a team on a project for CRM onboarding, creation, and implementation, successfully creating B2B and B2C CRM solutions for the Undergraduate outreach team removing the complete dependency on MS Excel.- Utilized A/B testing on call to action and creatives, to improve CTR and lead conversion.- Managed and implemented data-driven email marketing, SMS, and Social Media Strategy, to increase webinar registrations, student brand awareness, and re-engage prospective applicants.- Proficiently managed and maintained large, segmented customer lists to deliver targeted and personalized email campaigns. - A/B testing on subject lines, CTAs, and headlines, resulting in notable improvements in email open rates from 10% to 29%.- Managed and monitored official Social Media accounts (Facebook, Instagram, Twitter, LinkedIn), keeping a close eye on the latest competition and seasonal trends.- Oversaw the MIS and created data analytics dashboards for a team of 20+ members across India and providing invaluable data presentations to the founders.- Initiated and executed the onboarding of WhatsApp API automation without third-party vendors, streamlining Central Messaging Management and enhancing overall efficiency.- Conducted interviews and hired two candidates for the outreach team.- Won Employee Recognition award - "Pat on the back".

• Created holistic social media scaling strategies for clients• Managed social media handles like Facebook, Instagram, Twitter, and LinkedIn for clients• In-depth analysis and reporting of competitor ad, keyword, and landing page activities• End to end Website Development and management (CMS as well as Template-based)• Tracked website analytics and created monthly reports for marketing campaigns• Utilized search engine optimization techniques, and created and revised content to improve search engine results• Working knowledge of Google AdWords, Google Keyword Planner, Google Analytics, and Google Trends• Served as the main point of contact for clients• Prepared and presented weekly and monthly reports to update stakeholders about the success of each strategy

• Researched the latest trends and conducted the market analysis.• Presentations for use in meetings with key stakeholders and senior management.• Completed competitive benchmarking of Bloomberg | Quint with competitors and cross-category competitors while using tools like similar web