Rohit Singh Adhikari Email & Phone Number

Noida, Uttar Pradesh, India

-Planned, created, and executed digital marketing strategies for various brands in different industries.-Managed social media marketing for clients, including strategizing, executing, and managing social media channels (Twitter, LinkedIn, Instagram, and Meta).-Managed and executed end-to-end marketing campaigns (social & paid) to generate leads and create awareness.-Oversaw account management and ensuring the successful delivery of services to clients with substantial revenue.-Helped brands reach their target group with the help of Always On campaigns and brand content.-Ensured media plans deliver maximum ROI within the allocated budget. Generated 220+Mn impressions with more than 3000 qualified leads for Hilti APAC and India.-Managed client relationships, devised campaign strategies, led their execution, oversaw team operations, and monitored profit and loss.-Planned and created innovative and disruptive content to create conversations about the brand and increase engagement on social media.-Utilized data-driven marketing techniques with a strong emphasis on measurement and analytics to enhance marketing return on investment.-Possessed expertise in a wide range of digital marketing areas, including social media marketing, performance marketing, content creation, influencer marketing, digital storytelling, and social listening.

Gurgaon, India

Key Clients- Maruti Suzuki Arena, Maruti Suzuki Commercial, Maruti Suzuki Eeco, Maruti Suzuki Super Carry, and Max Healthcare• Created and presented a digital strategy to the client basis their key objectives, this includes working on monthly, quarterly, and yearly strategies• Participated in key projects by interpreting research findings and generating consumer insight that enables creative communication solutions• Helped brands to reach its target group with the help of Always On social campaigns. Topical and brand content.• Managed work on new website design of Max Healthcare and create wireframes basis existing website data points. UI/UX research, drawing user journey, creating user’s personas, analyzing SEO strategy, keyword analysis etc.• Developed and managed platform agnostic digital marketing campaigns and content calendars. Keep pace with industry and development• Conducted FB live sessions with the help of streaming software, Xsplit Broadcaster• Managed and ran FB ad campaigns to drive better ROI• Created execution plan for production led campaigns. Influencer marketing and create storyboard• Enhanced business opportunities by assisting teams on pitches & proposals for potential clients• Created accurate reports and doing competitive analysis to help the client follow best practices • Maintained a summary and analysis of all digital campaigns and stimulus for further collation and bench-marking• Participated in thought leadership initiatives discussion with partners and clients• Managed and mentored a team of account executives and interns, ensuring the best quality work

• Managed client relations and worked on 360 digital marketing strategies for clients in order to achieve brand salience• Worked on revamping a website having more than 17k webpages ( www.myresortnetwork.com)• Regular communication and liaison with clients at a senior level• Provided end to end solutions on the requirements shared by the client, maintained timelines & quality• Pitched fresh and innovative ideas to clients• Identified growth opportunity from the client portfolio and drove revenue• Generated new strategies for the campaigns basis research insights• Created reports to illustrate the impact of all the marketing initiatives across online verticals• Assisted the team on pitches & proposals for potential clients• Enhanced performance parameters, monitoring & reporting project deliverables.

• Developed and directed the Go-to-Market strategies for the flagship product targeting the retail and eCommerce industry• Planned the entire product launch for an upcoming product of the company (B2C segment), created logos for a few upcoming products• Successfully executed webinar series with The Economic Times Retail• Accountable for creating campaign driven landing pages• Online Reputation Management: Launched and managed digital and social media marketing initiatives to enhance brand image and increase lead generation and web traffic through LinkedIn, Slide Share, Quora etc. (Link: http://goo.gl/mQwTQm)• Handled and managed Google AdWords Account• Digital Metrics Analysis with the help of various marketing automation tools like Hub spot, Googleanalytics, SEM rush, etc.• ATL,BTL&TTL Marketing – direct marketing, mailer campaigns, social media campaigns, andadvertising on various platforms• Played a crucial role in publishing a whitepaper along with Gartner on eCommerce fulfilment,generated 150 leads in 3 days after the launch (Link: https://goo.gl/PZaWhN)• Accountable for two major website development – Corporate and Vin eRetail (flagship product ofVinculum) ; 1308 visitors and 50 leads generated in 1 month ; Managed the CMS for the two websites(Link : www.vinculumgroup.com )• Responsible for content creation & management including website, articles, blog, brochures, case studies & marketing collaterals• Represented Vinculum at various events - eTailing Delhi 2015, TiEcon Delhi 2015, India Retail Forum2015, eTailing Mumbai 2016• Responsible for production of several videos – Client Testimonials, Product Videos, Demo Videos(Links: https://goo.gl/645IO4, https://goo.gl/XfPAk9 )ACHIEVEMENT: Rewarded as Employee of the Quarter, July – September 2015

• Participated in various health awareness campaigns.• Ran various marketing events to spread the awareness and positive word of mouth for an NGO.

Noida

• Leveraged digital marketing for the product. Search Engine Optimization Social Media Optimization Content Management Ran various campaigns and contests on social media properties Blog marketing Testimonial marketing Coordinated with the media agency to implement various changes on the micro site of the product. Integrated various offline activities on digital properties. Made daily reports on the basis of data gathered through Google analytics and Adwords.• Leveraged offline marketing. Handled offline activation program. Conducted primary research for New Product Development. Ran various marketing events. Assisted product manager in various branding activities. Assisted the sales team in various sales activation programs.

• Handled and managed a team of 20 financial consultants.• Consistently achieved the targets given by the company.• Ran various events in order to generate business.• Did research to understand the need of the customers.

Gurgaon

• Analyzed the potential market for Apollo tyres limited.• Did competitive analysis and analyzed the market share of the Apollo tyres in a particular territory.• Did a research to analyze the insights of the customers.

Digital Marketing & Analytics, 93%

Master Of Business Administration (M.B.A.), Marketing,Media, 8.03 Cgpa

Activities and Societies: Member of Green Team: A students hub to create awareness concerning sustainability by the means of conducting.

Bachelor Of Business Administration (Bba), Graduate Diploma In International Business

Graduate Diploma In International Business