Managing organic marketing, CRO and SEO for Verloop.io

Worked in fast-paced, rapidly changing and the deadline-driven environment as Head of Digital Marketing at the subsidiary company of Foore which is Digiolic. Managed a team of 6+ members from various departments that include Digital marketing, Web developers. Graphic designers and Content writers. Handled a clientele of 30+ across domains from technology to travel by ensuring proper quality assurance and deliver maximum ROI for our clients.Managed Websites that drove millions in traffic, generated the lowest CPC for clients by ensuring good profitability, worked on proven link building strategies that made a major impact in driving traffic and measured it through analytics tools, developed WordPress websites and designed landing pages for effective lead capture.- Executed result oriented SEO strategies & managed high volume traffic (in millions) for our clients websites- Managed ad campaigns across Facebook, Google, Twitter, TikTok and Linkedin by generating lowest CPC & CPL expenses with a monthly ad budget around 5 lakhs- Worked on various tools: Screaming Frog, Xenu, SEM Rush, Backlinko, Ubersuggest, Longtail pro, Omniture, SumoMe, Unbounce, Hootsuite, Mailchimp, BuzzSumo, SimilarWeb, Google Analytics, Omniture and many more

Proven ability to succeed in wide branches of digital marketing activities. Coordinated with various departments involving content management and design team to execute SEO, Content Marketing, Ad Campaigns and Social Media plans of in-house products successfully. Used heatmap, analytics & search console for better performance deliverability.- SEO:Executed best practices of On-page strategies resulting 90+ website audit SEO scoreLink building through innovative Off-page strategiesGenerated backlinks through effective link building strategies making our SaaS product to rank on top 5 of SERP for several prominent keywords- Lead generation: Executed search & display campaigns for B2B and B2C model- Social media marketing: Prepared weekly, monthly social media editorial calendar and designed creatives through Canva & Adobe CS6- Content management: Managed 6 Blogs, Assigned content as per market trends and marketed across social media platforms for better engagement

• Monitoring and analyzing the effect of marketing activities on primary and secondary sales at the counters.• Managing sales reps on daily basis.• BTL - Planning and executing BTL Campaigns including Exhibitions, RWA etc.• Market analysis, study of competitors.• Setting up of Brand shops and Exclusive stores.• Preparing report of progress on daily/weekly/monthly basis.• Pantaloons appreciated me on achieving 87% mystery shopper’s audit and 91% internal audit• Worked with C-Level executives to execute all business activities for a store launch.