Rohit Doiphode Email & Phone Number

Pune, Maharashtra, India

At Sonigara Corp, I lead the Brand and Project Marketing Initiatives for a diverse portfolio of residential and commercial projects from affordable and mid-premium segments. I drive integrated marketing campaigns across OOH, Digital, Electronic, BTL and experiential marketing channels. The broad scope of responsibilities involves:- Product Planning: Primary and Secondary research surveys to identify the optimal product mix in terms of typology, sizing, pricing, specifications and amenities. - Micro Market Analysis and Insights: Competition analysis to gain insights on inventory launch, supply, absorption, delivery, and overhang trends for project phasing and launch strategy. - Target Audience profiling and segmentation: Defining the potential target audience on demographic geographic, ethnic, employment, education and various other socio-economic classification parameters- Product Positioning and Marketing Strategy: Defining the product positioning and drafting insightful briefs for creative, communication and digital agencies.- Project GTM Strategy, Media Planning and Budgeting- Campaign Launch, Performance management & cost optimization- Tactical Sales Promotion offers and direct response campaigns - Presales management- Marketing Automation, Systems and Process Management- Marketing Analytics and Performance Management- Brand Communication- Employer Branding- Public Relations- Digital Brand Management- Team Development- Vendor Management

Pune, Maharashtra, India

Senior Marketing resource handling Project Marketing strategy, Budgeting, Planning and Execution.• Brand Communication• Micro market research & Target Audience Segmentation • Competition Project and Market Communication Analysis • Project Positioning, Nomenclature and Identity• Project Marketing Strategy, Budgeting and Planning• Marketing Communication, Content and Collateral Development• Vendor Management

Pune, Maharashtra, India

Marketing and Promotions for Residential Real Estate Projects- Market Research- Competition Analysis- Marketing Strategy- Media Planning & Budgeting- Campaign Execution, Reporting and Analysis- BTL Activations- Channel Marketing- Launch Campaigns- Sustenance Campaigns- Lead Generation & Campaign Management- Account Management- Vendor Management

Pune, Maharashtra, India

Pune Area, India

Marketing SpecialistPolitical Marketing | PR | EventsMedia & Advertising resource for Political, Social and CSR initiatives of and D Y Patil Group. Key responsibilities involve planning, promotion and execution of communication campaigns, events and rallies.Broad Scope of Responsibilities involves: • Development and Execution of Marketing Calendar for Community Engagement Events & Rallies • Design, develop and execute advocacy and communication campaigns• Marketing Collateral Development for Digital, Print & OOH Media• Public & Media Relations • Content Development and Social Media Marketing• Media Analysis & Historic Data ManagementKey Achievements:• Planned & Executed a Digital Outreach & Engagement Programme for 2 Key Protest Rallies with Campaign Communication delivered to 100% of the Target Audience from Rural Areas of Kolhapur• Conceptualized & Executed “Walk for Progress” a Rally for Celebration of Women’s Day in Kolhapur and Satej Lokotsav – A Month Long Public Celebration • Executed Advertising Campaign across Digital, OOH & Print Media for 2 Major Exhibitions – Satej Krishi and Gruhini Mahotsav• Executed Social Appeal Digital campaign for “Manuskichi Bhint” a charity event resulting in over 100000 Used Clothes being donated by over 15,000 Donors in a span of 2 Days. • Developed an in-house Print Media Tracking, Documentation and Analysis Application for Charting competitor activity and media footprint.• Generated Over 30000 page likes and followers with avg. daily reach of over 20000 on Facebook.• Developed a Grapevine structure for Whatsapp with an objective to extend effective social media reach to over 350000 voters in the target electoral constituency.

Pune, Maharashtra, India

Senior business development resource for Big V Telecom and Appynitty Communications, reporting directly to senior management team, responsible for driving strategic sales initiatives across, Government, Celebrity, Malls, Corporate and SMB client segments. Broad scope of responsibilities involves:Concept Research and Ideation, Solution Design and Documentation, Proposition Development and Sales of mobile app and cloud communication solutions to designate clientele.Spearhead new service portfolios for sales activation and market penetrationBusiness Development for entire portfolio of Mobile Apps and Cloud Telephony SolutionsTrain, Motivate and Drive Franchise Partners and internal Sales TeamHunt, Identify and Liaison Intermediaries and Influencers for strategic business initiatives Marketing Collateral Design and Development Plan and execute digital marketing campaigns for the B2B Lead Generation. Key Achievements:Sales Activation of 3 Key Service PortfoliosSales Activation of 2 Franchise Partners

Pune Area, India

As a senior management resource with Webamos – a leading digital marketing agency my key focus areas were business development, client servicing and business expansion. Diversification of client segments and Expansion in new geographies were key strategic initiatives driven by me. Broad scope of responsibilities involved:Define, Develop & Drive the Business Development Strategy Explore, Penetrate and Expand new market segments and geographiesAccount Management, Client Servicing, Revenue Optimization and Client RetentionDesign, development and pitching of high impact sales presentationsProject and Operations Management Key Achievements:Successful launch of HYPERLINK "http://www.credainashik.com" www.credainashik.com with 35 Builders and 75 project listings from Nashik with a prelaunch subscription revenue of over Rs. 10,00,000/- in December 2014Diversification of Client Segments with addition of Hospitality, Education and Healthcare to existing real estate segmentGeographic penetration and expansion in 3 new markets – Nashik, Goa and MumbaiDoubled the digital operations within a span of 18 months on 3 key parameters: Gross Sales RevenueNumber of Active clients on Retainer ContractsTeam Size and floor space

Pune

Ad Sales and Business Development Client AcquisitionClient ServicingClient RetentionBrand PromotionMarket Mapping and Penetration

Pune Area, India

Driving Sales Growth Through Channel Partners Channel Relationship ManagementNew Channel AcquisitionInstitutional & Channel Sales

Mumbai

Ad Sales and Business DevelopmentClient AcquisitionClient ServicingClient RetentionBrand Promotion

Mba, Marketing

Bachelor Of Science, Biotechnology, Genetics, Biochemistry, Agriculture,

Higher Secondary Certificate, Science

Secondary School Certificate