As the Country Manager of International Business at TAFE, I lead the sales, marketing, and distribution operations of one of the world's leading tractor and farm equipment manufacturers in the Middle East and Africa regions. With over 10 years of experience in the automotive industry, I have developed a strong expertise in international business development, strategic leadership, market analysis, negotiation, dealer development, training, process automation, operations management, and sales operations.In my current role, I have successfully set up new businesses, scaled up distribution networks, and identified new opportunities in emerging and established markets, delivering value to customers, partners, and stakeholders, and driving growth and innovation for TAFE. I am passionate about creating and executing effective strategies that align with the company's vision and mission, and that leverage my academic and professional credentials, including a doctorate in international business, an MBA in operations management, a bachelor's in mechanical engineering, and multiple certifications and patents in my field of expertise.