E-Commerce Excutive
CurrentAs an E-Commerce Executive at Dash and Dot, I manage Shopify stores from setup to optimisation, focusing on driving traffic and conversions. My responsibilities include cataloguing products, optimizing listings for SEO, managing inventory, and implementing Facebook Pixel for retargeting and data tracking. I run targeted ad campaigns on Google and Facebook, ensuring that marketing strategies are aligned with business goals. Additionally, I oversee email marketing campaigns and provide detailed sales analytics to guide data-driven decisions. My work involves using tools like Ubersuggest, SEMrush, and various APIs to streamline operations and drive growth.